Typically when beginning or optimizing SEO Services and Google AdWords for clients there are more hours use upfront so ten hours is used in a week or week and a half. I run an extensive site audit to fix as many critical SEO as possible. I perform keyword research of long-tail, LSI, related, synonyms, and competitor keywords (and local if needed). I research competitor keywords using SEMrush, MOZ, and a variety of other Keyword and SEO Toolsets.