Category Archives: Internet Marketing

Where is Search Optimization headed in 2017 and beyond?

Search Engine Optimization In 2017

Where is Search Optimization headed in 2017?

Well, it is that time of year again (or almost that time of year) where pundits make bold predictions on the future of Google and the future of SEO in 2017 and beyond. We’ve come a long way since the early 2000’s where SEO was such an easy game to play amassing link schemes and other black hat techniques to trick Google into giving you an enormous amount of traffic.  The more things change, the more they stay the same.

Currently, Google has confirmed that the top 3 ranking factors currently are links, content, and RankBrain (or AI). I see no reason for any of these to be pushed out of the top 3 spots. Perhaps RankBrain gets the number one position in 2017 as it becomes further adept at determining user search intent. I know that is what Google wants. Google cannot rely on links and length and quality of “epic content” to be exploited by black hatters, thus they need RankBrain to be the be all end all to put the nail in black hatter coffins.

After that, positions 4-10 is where it gets fun!! I see site speed becoming even more of a factor as Google pushes AMP adoption. Mobile responsiveness is already part of the algorithm(s) so that stays high in my mind. The usual bounce rates, time on a site and pages a user consumes on a site still are vital indicators of good if not great content. I see 2017 as a year with multiple algorithm updates every hour as Google tries to pinpoint exact user needs at an exact moment in time. Local SEO, so important now becomes more important. Voice search is ready to pop as so many users are just more willing to talk into their phones than type into them. Micro formats and Schema have their parts to play but in a very minor way. I really do not think the Internet of things is ready for prime time in 2017, but that is for consumers to decide.

I really do not think the Internet of things is ready for prime time in 2017, but that is for consumers to decide.

2017 looks like a fun year in SEO and if you want to do your best, follow Google guidelines, trends, and new opportunities and you will be able to if not dominate the SERPs at least have your hands in all of Google’s baskets that a few of them may be filled with gold.



Search Engine Optimization [Infographics]

Search Engine Optimization Infographics For 2016

Search Engine Optimization Infographics

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Ranking Factors Google Uses To Rank Websites

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Robert Stein Internet Marketing & Search Engine Optimization Consultant

Internet Marketing & Search Engine Optimization Consultant

Professional, reliable and multi-tasking eCommerce, Internet & Search Engine Optimization specialist seeks position to utilize my analytical, statistical and creative experience, knowledge and skills. Google Adwords certified with a ten year background in PPC, SEO & Social Media. Experienced in the creation of over 50 WordPress websites. Highly experienced with Google Analytics analysis and reporting, Adwords tag creation and SEO research. 

Solid Google Search Engine Marketing knowledge implementing and managing SEO, Google Adwords, Google Analytics, Bing, Facebook & Twitter accounts including content creation, keyword and competitor research, link building and publishing to social channels. 

Established Google, Facebook, Twitter and in-house website strategies. 

Used analytics on a daily basis to analyze web site traffic data to build up current channels and discover new ones.

Involved in the start-up of TicketNetwork, a Stubhub competitor. Made daily, weekly and yearly sales projections using market research and past revenue figures.

Handed the keys to a hastily constructed Google Adwords account on day one and built it up to become a major Google advertiser with significant spends in the tens of thousands of dollars monthly while continually improving campaigns and discovering new channels to increase ROI and ROAS. 

Have attended Internet marketing conferences and have experience networking and meeting with vendors in the Internet Marketing realm.