SEO Expert & Google AdWords/Analytics Freelancer
Google’s SEO Opportunity For Small Businesses
Google has made significant changes that benefit businesses that invest in local SEO services, mobile-friendliness, high-quality posts, and fast websites. In 2020, you may rank higher on the 1st page with a smaller investment because Google is offering small businesses more free opportunities for placement than ever before. Google knows that its users have long since been stemming from geo-locations as part of their search queries. I have extensive Local SEO experience to deliver the results needed to grow a business. Successful local SEO begins with a Google My Business page. Local SEO keywords also need to be in the proper places Google puts value on.
I’m an SEO and AdWords consultant based out of Connecticut. I have 15+ years of digital marketing experience and superior digital marketing, SEO, Google AdWords, Google Analytics, and WordPress skills. I am Google Analytics and Google Ads Certified and also extremely familiar with SEMrush, Google Keyword Planner, Google Search Console, WordPress, Yoast, technical & on-page SEO, and keyword & competitor research abilities.
84% of consumers conduct a Google search before making a final purchase decision and search more on their mobile phones than computers. In 2019, 65% of Google searches came from a mobile phone. When that happens the odds of converting that lead into a customer increases.
Google recently rolled out a “mobile-first” index which pushed sites that look and perform better on a phone higher. Mobile users expect a page to completely load in under 3 seconds.
Google changed its search algorithm with a “speed update”. Your website needs to be fast. Google now penalizes slow sites. Customers go back to Google if your site doesn’t appear in 3-4 seconds. WordPress websites must be fast-loading, mobile-friendly, contain great content, and be administered regularly to compete.
You must have quality content of at least 1,000 words. One page optimized for each keyword (typically 3-6 words long). Include related keywords, synonyms, and geo-targeted keywords.
Visitors stay on your website longer if they find the answer to their search and stays on your site for a decent length of time (dwell time), Your website may then be determined to be authoritative and trustworthy by Google and rankings will grow.