SEO & Google AdWords Certified Consultant
I consult for $50/hour and work in 10-hour retainers. You pay as you go. No long-term “agency-style” contract.
If you’d like additional information, please contact Bob Stein at (860) 659-7135 or email firstname.lastname@example.org.
Google’s Local SEO Opportunity
Google has made significant changes that benefit businesses who invest in local SEO services, mobile-friendliness, high-quality posts, and fast websites. In 2019, you may rank higher on the 1st page with a smaller investment because Google is offering small businesses more free opportunities for placement than ever before. They know searchers are using local keywords in their searches.
I have extensive Local SEO experience to deliver the results needed to grow a business. Successful local SEO begins with a Google My Business page. Your business must have GMB and also needs profiles in local directories.
Local SEO keywords also need to be in the proper places Google puts value in on. A site needs one page devoted to each location of your business with the name, address, and phone number (NAP). A Google Map embedded helps too. It is ideal to use as a contact page.
Customer reviews with your response, photos and posts will all improve the odds of placement in Google’s top 3 local map pack.
84% of consumers conduct a Google search before making a final purchase decision and search more on their mobile phone than computers. In 2018, 65% of Google searches came from a mobile phone. When that happens the odds of converting that lead into a customer increases.
Google recently rolled out a “mobile-first” index which pushed sites that look and perform better on a phone higher. Mobile users expect a page to completely load in under 3 seconds.
Google changed its search algorithm with a “speed update”. Your website needs to be fast. Google now penalizes slow sites. Customers go back to Google if your site doesn’t appear in 3-4 seconds. WordPress websites must be fast-loading, mobile friendly, contain great content and be administered regularly to compete.
You must have quality content of at least 1,250 words. One page optimized for each keyword (typically 3-6 words long). Include related keywords, synonyms, LSI-keywords, and geo-targeted keywords.
Visitors stay on your website longer if they find the answer to their search and stays on your site for a decent length of time (dwell time), Your website may then be determined to be authoritative and trustworthy by Google and rankings will grow.
Digital Marketing, SEO and AdWords Skills
Google Analytics Certified
Google Search Console Expert
Keyword & Competitor Research
Technical On-Page SEO
Local SEO & Google Top Three Map Pack