Local SEO Tips To Improve Visibility To Customers
20 Ways To Rank In Google’s Top 3 Local Map Pack
Implement these local SEO tips. Local SEO has the best ROI. 46% of Google’s searches request a local business’ products and services. 65% search en route via their mobile phone. Local SEO is one of the fastest ways to rank on Google’s first page.
1. Google My Business
Fill out your Google My Business page 100%. Only claim one GMB page.
- Create posts to highlight your business and offer deals
- Describe each service you offer
- Turn messaging on
- Precise opening and closing hours
The more effort you put into your Google page, the better your odds at being listed in Google’s “Top 3 Map Pack.”
** Placements on Google Maps is very effective. **
2. Google My Business Categories
You may choose up to 5 categories. Begin with the most general and drill down.
3. Photos on Google My Business
Photos uploaded to your Google My Business page are a strong local ranking factor. You also may want to add longitude and latitude to the photos.
4. Bing Places
Claim a Bing business listing.
5. Submit Information To Big, Local, and Niche Citation Directories
Local SEO citations could make a difference in local SEO rankings. Ensure you Business Name, Address & Phone (NAP) are accurate and use the same info everywhere.
6. Listings on Review Sites
Yelp, FourSquare, Angie’s List, BBB, etc.
7. Increase # Of Positive Reviews
Google says it is okay to request a review but don’t incentive it.
8. Reviews with Responses Matter
Respond to every review. Say “thank you for your business” or “it was a pleasure working for you.”
9. Respond To Negative Reviews In A Customer Friendly Way
Respond to negative reviews in a professional and business-like way and seek to resolve the issue. Users can change their rating of you.
10. Facebook Business Pages & Groups
Easy to set-up. A strong and authoritative site with significant traffic.
11. Social Listings
Claim your business name on social networks including Twitter, LinkedIn, Pinterest, etc.
12. Responsive Website
Google uses a “mobile-first” index to rank websites. 65% of Google’s searches come from a mobile phone.
13. Schema Markup Code
Google recommends SCHEMA and JSON-LD for local SEO. Visitors do not see your code. Google processes the code to better understand your site.
14. Improve Website Speed
In July 2018 Google implemented a “speed update” to its algorithm which penalizes slower sites. Searchers expect a site to full load in under 3-4 seconds on their mobile phone even though the average website loads in 7 seconds or longer.
15. On-Page Local Content
Create content where you can include your main keywords, synonyms, related keywords, and local keywords.
16. Title & Meta Descriptions Should Include Geo-Keywords
Use local keywords in your META Titles, descriptions, and HTML headers.
17. High-Quality Inbound Links
Links from sites Google trusts and considers authoritative and reliable sites.
18. Variance Of Inbound Links
You’ll want a broad range of inbound links that are relevant, are authoritative, and not just from a handful of sites.
19. Links from Relevant Sites
Links from local news sites, community blogs, charities, etc. These will help to prove trustworthiness.
20. Locals & Keywords in Anchor Texts
Inbound links from high authority sites using both your city and main keywords are like gold.
I’m a local SEO expert with the knowledge, insights, and real-world experience ranking small businesses into the Top 3 Map Pack. If interested in any of my services please contact me at (860) 659-7135. I charge $50/hour and require a ten-hour retainer. No long-term, locked-in agency style contracts. Pay as you go.