I research industry, local, and competitor keywords and set to improve the position of the client's valuable keywords. The value determined by average and expected AdWords cost-per-click, keyword volume, and competitiveness of term and industry. Competitor research to determine competition methods to obtain their rankings. Target additional keywords that competitors are obtaining traffic from which are not ranking for the client or are ranked too low. Discover local SEO and Google map pack opportunities.
Typically when beginning or optimizing SEO Services and Google AdWords for clients there are more hours use upfront so ten hours is used in a week or week and a half. I run an extensive site audit to fix as many critical SEO as possible. I perform keyword research of long-tail, LSI, related, synonyms, and competitor keywords (and local if needed). I research competitor keywords using SEMrush, MOZ, and a variety of other Keyword and SEO Toolsets.
27 Free and recently published SEO & AdWords PDFs totaling thousands of pages and hundreds of graphic illustrations to learn about the current 2018 SEO landscape.