27 Free and recently published SEO & AdWords PDFs totaling thousands of pages and hundreds of graphic illustrations to learn about the current 2018 SEO landscape.
Typically when beginning or optimizing SEO Services and Google AdWords for clients there are more hours use upfront so ten hours is used in a week or week and a half. I run an extensive site audit to fix as many critical SEO as possible. I perform keyword research of long-tail, LSI, related, synonyms, and competitor keywords (and local if needed). I research competitor keywords using SEMrush, MOZ, and a variety of other Keyword and SEO Toolsets.