Website Speed Is Now A Part Of Google’s Core Algorithm & An SEO Rank Factor
In July 2018, after months of alerting webmasters, Google rolled out a “Speed Update” to its core algorithm.
Google doesn’t give you credit for a fast WordPress site but punishes slower sites in its rankings.
It makes sense. Today’s mobile users dislike slow websites and are likely to “bounce” back to Google.com if a website doesn’t finish loading on a mobile phone within 3 – 4 seconds (even though the industry average is around 7 seconds).
A fast bounce back alerts Google that the website either did not answer the user search query or there may be a technical reason the user returned to Google so quickly.
Google gives points to sites where a user “dwells” (or spends an above average time on). It is one sign that the user has found the answer to their search or may ever have discovered additional, relevant, and useful information they hadn’t thought of.
Google does not use your Google Analytics data but has their own internal analytics for their site.
Local SEO has been on every digital marketer’s radar over the past few years. Local SEO is important to businesses large and small because proximity is a large part of Google’s algorithm. If a customer is searching for a product and is close in proximity to your store they are highly likely to make a purchase.
Certified in Google Analytics & Google My Business
$50/hour. No long-term contract.
I am writing this introduction to give you an idea of who I am and what I can do for you. Let me preface the following by stating that my life’s passion is SEO, PPC marketing, and WordPress. It has been my calling for at least 15 years now, and I never stop learning and craving new challenges in this area. Please contact me at 860.659.7135 or email email@example.com.
WordPress Delivers Many Paths Towards Excellent SEO
WordPress SEO is simple. When you build a website with WordPress, you do not have to know any programming language. No knowledge of PHP, HTML, CSS, or SQL is required. WordPress is easy to learn, set-up, and create content. You can build and launch a professional-looking WordPress website in a day or even a few hours. But you’ll need someone to fine-tune your website to optimize your WordPress SEO and site speed.
In 2018 WordPress turned 15 years old and now has thousands of loyal PHP programmers who have contributed to its development by building sophisticated themes and plugins to install easily and utilize. The number of webmasters of WordPress numbers in the tens of thousands.
There are hundreds of thousands of ready-made free and low-cost WordPressplugins and themes that perform great and functions to make your website look professional and bring you more traffic.
With WordPress, you can launch a fast-loading and mobile- website in very little time. There are plugins designed to help you compress images, minify code, cache files, compress images, and create speed enhancements.
The speed of a website is a ranking signal for Google. Users dislike slow websites. A fast site is key for user experience, mobile device users, and SEO. Google launched a “Speed Update” in July 2018 that punishes slow sites. Google has analyzed the data and knows users stay longer on websites that load fast.
WordPress is made for mobile themes and easy to make mobile-friendly. Google has rolled out a “mobile-first” update because 65% of searches come from mobile phones.
With knowledge and skills, WordPress SEO is do-able, but it takes some time. WordPress was built from the ground-up to be an SEO friendly site. With plugins like Yoast SEO to enhance the technical search engine optimization capabilities of WordPress, you can finally rank high in Google.
SEO Expert and 15 Years of Google AdWords Experience
I am not your average Internet Marketing consultant. I have worked for Microsoft, IBM, Lotus, and Travelers. For the past 15 years, I have built many successful marketing campaigns for businesses of all sizes (although I currently specialize in small business marketing, local SEO, and Google’s Top 3 Map Pack).
I have had a passion for digital marketing and have learned many techniques to increase visibility engagement, leads, and sales.
I also have a B.S. in Marketing.
My pricing is very attractive and quite reasonable with no “agency-style” long-term and locked-in contracts.
I am offering Digital Marketing services to you with a free consultation to ensure the best possible results.
Certified in Google AdWords and Analytics, I can guide you through the hoops and hurdles of e-commerce.
I work on a 10-hour retainer at $50/hour. I don’t lock you in for any length of time.
Andrew Stoddard “Very easy to work with, great reports at every step of the way! By far one of the easiest things we’ve implemented and has been a huge success.”
William O’Hare “Great person, very knowledgeable, tremendous help.”
Jonah Wallerstein “Very knowledgeable and friendly. Great service!”
Nick Eve “I worked with Bob for years. He is a very personable, talented guy, who brings a lot of passion to what he does. I highly recommend working with him.”
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