SEO doesn’t have to be complicated. Here’s how a closer look at how Google’s Search Console can lead to quick SEO wins.
There’s no need to have a lot of technical knowledge to achieve quick SEO wins. Google’s Search Console, for example, can lead to great insights, provided that you’re eager to explore them.
There are four key areas in Google Search Console where you can find quick wins for SEO, and all of them can make a huge difference in your search optimization.
1) Internal Crawl Errors
It’s easy to take advantage of crawl errors and use them as a way to come up with new link opportunities. Crawlers can help you get an overview of the errors to correct them and improve your site’s performance.
This can be particularly useful after migrating a site or changing URLs, which gives rise to more reasons for quick fixes.
This is a good reminder that every error can turn into an opportunity, provided that you’re willing to:
discover all the errors
proactively work towards fixing them
2) Internal Linking
When it comes to internal linking, there should be some “priority pages”, the ones we want to focus on. This makes the optimization easier by allowing you to interlink depending on the level of priority for each page.
It’s a good idea to have a look at the Search Console to examine whether your top priority pages are already on top of the list. If not, time to link them with more pages to improve their presence.
Internal links can also enhance CTR, though it’s not recommended to use too many footer links, as they tend to look messy and spammy, decreasing their chances of being clicked on.
3) Data highlighting
Schema markup should be the first choice for adding structured data markup to your site, but data highlighting can offer an alternative solution. Data Highlighter is a tool for teaching Google about the pattern of structured data on your site.
The first step is to decide the data you want to highlight. What makes your business stand out? What do you need to focus on? By using Data Highlighter, you can simply tag the important data fields on your site with a mouse.
Then Google can present your data more attractively on the SERP, and in Google features such as Knowledge Graph. Data highlighting offers a bigger SERP presence and increased CTR, all while being simple and requiring no coding to carry out.
This makes it easier for Google to discover your most important data, which leads to another SEO win.
4) Search Analytics Report
Search Analytics Report should be a great ally in the attempt to get an overview of your site’s performance.
You can use it to explore your top performing pages or the ones that have the potential for improvement. Moreover, you can find data and proceed to layer comparisons.
Is your old content working better than the new one?
Is the CTR from mobile traffic high?
This is a detailed report of your actual data, which means that it can lead to actionable steps:
keeping content up-to-date
pushing blog posts in social media
including a blog post in next newsletter
If you haven’t explored this function of Google Search Console in depth before now, here are some of the best ways that you can make use of Search Analytics Report:
Check click-through rate
A closer look at the click through rate can indicate whether there is a problem with the positioning and the current optimization of a page. For example, if positioning is high, but the CTR is lower than expected, then maybe you need to edit the current meta description.
An analysis of the rankings at the top 25 or top 50 search queries can offer great insights on what’s currently working and what needs to be improved. This can lead to many quick SEO wins.
Apply data findings through other channels
The analysis of your data findings can help you improve the performance of other marketing channels, such as Adwords, or social media. Your report can offer new directions towards your marketing campaign, or it can even help you understand your audience and their habits.
Understand your audience
Filtering the report by questions (“who”, “what”, “where”, “when”) can help you learn more about your audience. What are they really searching for? What’s the best way to find the best keywords to target them?
This may lead to interesting insights and more targeted content that will drive traffic, depending on what your audience types into a search engine.
An analysis of the impressions and the queries can indicate the trends that affect the traffic to your site. There could be a difference between a 30-day and a 90-day report, offering you new ideas on what content you should create.
The Penguin update has made disavows more important than ever. The good thing is that they are now picked up a lot quicker and the results can be seen in less than two weeks.
It’s a good idea to keep your disavow up-to-date to make it easier for Google to understand your current ranking.
This could even work art a keyword level, as it may also lead to boosted traffic.
As we’ve seen, you don’t need to have the in-depth technical knowledge to achieve SEO wins for your site – you just need to know how best to use the tools at your disposal. Laura Hogan summarized her presentation with the following takeaways:
– Use the crawl errors report for link opportunities
– Increase internal links to priority pages
– The search analytics report is your best friend for usable data
– Mark up your data, whether with Schema.org or Data Highlighter
– Disavows work, and are picked up quickly by Google.
Set Up Google Adwords Campaigns With 10 Easy Steps [Infographic]
If you run a business, you understand that it lives and dies by its ability to attract new customers. One tried and tested way of attracting new customers is through Google Adwords. But there are many things to learn to make sure your AdWords campaign is attracting relevant traffic and not just tossing your entire budget down the drain. In this article, we have put together the steps we take when setting up a new Google Adwords campaign and we have summarized it in an infographic, but on top of that, we have also included a more detailed step by step guide using the example of a lawyer based in Manchester, New Hampshire. We hope that you enjoy this article and that it teaches you how to set up Google Adwords campaigns in 10 easy steps!
If you have never created an adwords campaign before, then the first thing you are going to want to do is go over to adwords.google.com and sign up for an account
Once you have signed up for your account you will be greeted by the following screen prompting you to create your first campaign.
You are going to want to skip this part so that you can do your keyword research and give yourself the best possible chance of creating a great campaign. For the keyword research, you will use google’s keyword planner tool. At the top of the screen click on “tools” and then click on keyword planner. This tool is really great as it allows you to find out how many people search for the keywords that you think of yourself as well as suggesting other keywords that are highly searched.
In the keyword planner tool, you will want to choose “search for new keywords using a phrase, website or category.”
At this stage when I’m creating a new campaign, I try and think of keywords that I would Google myself when searching for the service or product on offer, so bearing in mind that this campaign is for a general law firm in Manchester, New Hampshire, here are some of the keywords that I would probably google when searching for legal services in Manchester.
Family lawyer Manchester
Elder law attorney Manchester
Personal injury lawyer Manchester
Personal injury attorney Manchester
Wills lawyer Manchester
Business lawyer Manchester
Tax lawyer Manchester
Construction lawyer Manchester
Criminal lawyer Manchester
Criminal law attorney Manchester
Family law attorney Manchester
Immigration law attorney Manchester
Patent attorney Manchester
Real estate lawyer Manchester
Real estate attorney Manchester.
Trust lawyer Manchester
Estate attorney Manchester
If your firm specializes in one area of the law then you would only search for keywords related to that area, so for example, if you were a real estate lawyer then the keywords would all be real estate related like “real estate attorney” “real estate lawyer” etc. The reason the keywords I have chosen are so broad is because my fictitious law firm practice in all areas of the law and want to attract clients from all of these areas.
I will paste my keywords into the “your product or service” field and choose the geographical area I am targeting (Manchester, NH). Then click “get ideas
When you click on get ideas you will be greeted with adgroup idea’s, I usually switch to “keyword ideas” as it gives me an idea of how many people search for the individual keywords I came up with myself, as well as suggesting other keywords.
Now I can see how many monthly searches there are in Manchester for my own keywords
And the tool will also suggest similar keywords that I may not have thought of to use in my campaign. The reason you want to do this is simple, You might come up with your own list of keywords, but if no-one is searching for them then you will never drive traffic to your website, so it’s best to know from the beginning, the highest searched keywords so that you can get your law firm in front of more prospective clients on google.
You can download the entire list of suggested keywords by clicking on download and choose excel CSV
On the excel spreadsheet that downloads there are some columns that I view as important and some that I like to get rid of. The columns I like to keep are “keywords” “average monthly search” “competition” and “suggested bids”.
At this point, I will delete the other columns so that my spreadsheet looks like this
Then I will sort the spreadsheet, by highlighting the average monthly search volume column and sorting it from largest to smallest, so that I can see the highest searched keywords. You can see what the excel sheet looks like at this stage by clicking on “Keyword Planner after sorting largest to smallest” (Downloads my excel file). Not every word in this excel spreadsheet is good for a law firm to use so now I sift through the list and delete anything that isn’t relevant. It’s possible that there are more time effective ways of doing this, but this is how I like to do it as I feel that it leaves no stone unturned. At this stage, I simply look through the entire list, eyeball it and highlight any keywords that are relevant so that I can use them in my campaign. This will leave me with an excel sheet looking like this:
Now what an amateur would probably do at this stage is just throw all of these keywords into one campaign with one adgroup, but you want to create adgroups with relevant keywords so that you can get a higher quality score and pay less per click. (You can learn more ways to lower your cost per click here) In other words, keywords related to family law would have their own adgroup, as would keywords related to personal injury and so on and so forth. Again there is probably a more time effective way of doing this but I like to organize them into my adgroups on the excel spreadsheet, so I physically drag the keywords into relevant groups. After sorting I have now got some specific adgroups with really great long tail keywords. Here are the adgroups I’ve created in this campaign:
The reason you split your keywords into relevant adgroups is so that the ads you create for each adgroup are more relevant to what the person searches for, which will increase your chance of getting a click for that keyword. To give you an example, if someone googles “personal injury attorney Manchester” they are much more likely to click on an ad that contains the words “personal injury attorney Manchester”, rather than an ad that talks about a family law attorney in Manchester. Having relevant adgroups will also improve your quality score meaning that you can show up higher on the page and pay less per click than your competitors will.
Now that I have completed my keyword research I will go ahead and create my campaign. To do this click on “campaigns at the top of the screen and you will be greeted by this screen.
Click on create your first Google AdWords Campaign and then you will see this screen
The type of campaign you want to create is “search network only” and you should select “all features” rather than standard. Name your campaign and start setting up the campaign by first of all choosing the location you want to target with your ads.
For bid strategy choose “I’ll manually set bids for my clicks” and enter your default bid, your daily budget should be your monthly budget divided by 30.4, so if I wanted to spend $1,000 a month on adwords, my daily budget would be $32.89 ($1,000 divided by 30.4) from here skip the other options and scroll down and click “save and continue.”
The next screen will prompt you to create your first adgroup and you will use the keywords and adgroups you created earlier to build your campaign. In this case, I am going to start with Manchester Attorneys. This guidewill help you come up with idea’s to write great ad’s that resonate with your prospective clients, in this case, I’m going to keep it simple yet relevant to the adgroup. It’s important that the ad is relevant to the keywords in the adgroup as this will increase your chance of getting clicks. It’s important to choose a relevant landing page for the ad’s so for example if your ad is about personal injuries then direct the visitor to a page on your website that talks about personal injuries and so on and so forth. If you want to learn more about landing pages and why they are so crucial to PPC campaigns then click here
At this stage is where the amateurs are separated from the pro’s because all of the keywords I have added at this stage are “broad match keywords” and broad match keywords in a search campaign are a recipe for eating up your budget. This article explains keyword match types in more detail, but as a general rule, I never use broad match keywords. They will eat your budget alive with irrelevant clicks. To quickly change the match type of all the keywords, go to the adgroup, select all keywords, click “edit” then click on change match types, change broad match keywords to phrase match keywords and hit make changes.
I like to use at least 2 ads per adgroup, in some cases I will add 3 or even 4 ads per adgroup. This way I can test ad copy for clicks and optimize my campaign by learning which ad copy attracts more clicks. To add more ad’s click on ads and then click on the red button “+ad”
Go ahead and add all of the other adgroups that you have created in your earlier keyword research and write relevant ad copy for the ads in each adgroup. Then go to your campaign settings and set the ads to “rotate evenly over 90 days and then optimize” or else choose “rotate indefinitely”
Make sure that when you have created all of your adgroups, that all keywords are either phrase match, exact match or broad modifiers. You will now want to go ahead and create some ad extensions so that your ads will really stand out.
Something else that the pros will do from the offset is add negative keywords to the campaign from the beginning so that your ad doesn’t show up for keywords that won’t bring you any new business, you can click here to download ourGeneral Negative Keywords(excel download) and this article details how to add negative keywords to your campaign and why you should add them.
You do not need to know a programming language. No knowledge of PHP, HTML, CSS or SQL is needed to start. It may help in the long run, but it isn’t necessary when beginning. WordPress is very easy to learn. You can make a very professional 8-page WordPress SEO website in under a day.
WordPress also has hundreds of options such as a media library, built-in widgets, caching, support for Content Deliver Networks, categories, tags, and on and on.
There are literally tens of thousands of ready-made free and low-cost versions of WordPress plugins and themes that serve most any purpose imagined. Check out this site (one of mine!) built totally with free plugins and themes.
With WordPress is very easy to make a fast loading website. There are so many plugins to help you compress images, minify files, cache files, etc. The speed of your website is a very strong ranking signal with Google. A fast site is great for the user experience and great for SEO.
WordPress is very easy to convert to a mobile-friendly site, a Google ranking factor. It is also relatively easy to create AMP pages, Google’s next big thing which allows web pages to appear almost instantaneously in your browser.
WordPress is very easy to SEO. WordPress was built from the ground-up to be an SEO friendly content management system. There are also great plugins like Yoast’s SEO that help with readability and SEO ranking.
WordPress is used by over 70,000+ websites on the Internet including The New York Times and The Huffington Post. There is almost nothing you cannot do with WordPress.
WordPress is FREE!! Take that Bill Gates!! You do not even need to pay for a hosting system, you can get a free site @ https://wordpress.com/.
Choosing a Local CT SEO Company Without Losing Your Shirt
Making a choice for your SEO provider is difficult, but finding a Local CT SEO Company makes sense if you are a small, mid-sized or large company in Connecticut.
You are less likely to get scammed in SEO if you work with a local company, consultant or freelancer than if you are choosing to work with someone across the country or around the world. Don’t fall for $100 SEO or click an AdWords ad to obtain an SEO provider.
A Local CT SEO professional instinctively knows more about the Connecticut region, its cities, town, counties and associated Local SEO directories that focus on Connecticut.
You’ll get more priority and more hands on attention working with an SEO in CT compared to vast companies with hundreds of clients working out of NYC, Boston or LA.
If you need to meet with your SEO provider, it is much easier to arrange a meeting and travel within the state than haul up to a corporate office in Massachusetts or New York or fly to Seattle or LA.
Working with a Local CT SEO professional, you get to put the name to the face and can be assured when you have questions or concerns, a Connecticut provider will want to address all of your thoughts and needs.
Working as an SEO Freelance Consultant in Connecticut is kind of lonely. There are not many of my breed in the state. It makes me want to serve each client like it is my only client and build a relationship that will not just last a couple weeks, but for years to come as Local SEO continues to thrive and grow. I’m not focused on getting as many leads as possible and setting up some auto program to run your SEO or AdWords, I like knowing your industry, your business, where you came from and where you intend to go.
Local SEO companies and inherently cheaper in the long run for the same SEO results as there is much less overhead for employees, office space, and transportation.
A Local CT SEO Specialist is usually adaptable to when you need information. At almost anytime a Connecticut local is easily reached by phone or email. No time-zones to worry about.
A Local SEO consultant wants to perform excellent SEO but also wants to guide you along the way and educate you in SEO basics or advanced tactics so you know he or she is a knowledgeable expert in the field and gives you the confidence that you are spending your money wisely.
Whether you choose me or another SEO expert, I suggest you do the research, reading reviews and testimonials, speak with them on the phone, correspond through email, see how well they rank with their own websites and then figure out the cost and decide what you want for your investment before agreeing to any long-term contracts with a firm on the west coast whose employees may take more joy in attending SEO conferences and seminars than the joy of working SEO to meet you crucial business goals.
A Local Google AdWords Manager is much less likely to spend your money on Google and then demand 25-30% of that spend as their fee for just letting AdWords run with no management or optimization.
Ask an SEO provider, what SEO news sources they read, what SEO tools do they use, and how they can help your business’ website prosper on-site as well as off-site.
Professional Local SEO Services, Internet Marketing, Google Adwords Certified PPC Management & Optimization and WordPress SEO.
Over 12 years experience in Search Engine Optimization and Google Adwords. I can meet the needs of your business by providing the best possible SEO and Certified Google Adwords management to exceed your growth goals.
Will provide my knowledge services and expertise to manage Google Adwords and SEO campaigns for businesses in Connecticut.
With Google's heavy focus on local search, mobile search, high-quality inbound marketing content and targeted long-tail local keywords, Google is providing key SEO opportunities for small businesses to increase their local rankings and Google traffic and conversion rate per visitor. My Local SEO services deliver results in Google's search engine rankings you need to know to grow and expand your business.
Your website needs to be SEO-ed to Google's guidelines both on-page and off page. Your website needs to be mobile-friendly. More users search on their mobile phones than their desktops. Your website needs to be fast as well as pleasing to the eye so your visitors stay on your website and click through as many pages as possible toward an ultimate conversion. Here are some additional SEO techniques I can provide with SEO company's services. I charge an hourly amount to audit your home site for SEO, drive SEO and AdWords traffic to your site, focus local search and submission to high-quality local citation submission directories where you can rank high in Google's search engine results pages.
Google changes its algorithm 600 times per year and there are 500-600 Google SEO ranking factors. Let me manage your SEO and AdWords strategies so you can focus on your own core business responsibilities.
I can provide expert advice on which campaigns, ads, and keywords are working and which ones are not.
SEO and Adwords will only get bigger in the years to come. Start now.