Why Local Connecticut SEO & AdWords Companies Are Trustworthy

Posted on Posted in AdWords, Connecticut, Consultant, Internet Marketing, Professional SEO, Search Engine Optimization, SEO

Connecticut-SEO-Experts

Finding A Local CT SEO Company Without Losing $$$

Making a choice for a local SEO service is difficult, but finding a CT SEO Company makes sense if you are a small, mid-sized or even large company in Connecticut.

 

  1.  You are less likely to get scammed in SEO if you work with a local company, consultant or freelancer than if you are choosing to work with someone across the country or around the world. Don’t fall for $100 SEO or click an AdWords ad to obtain an SEO provider. I have heard and ready horror stories about employees unable to view their own website or AdWords account.
  2. A Local CT SEO professional knows more about the Connecticut region, its cities, town, counties and associated local SEO directories that focus on Connecticut.
  3. You’ll get more priority and more hands on attention working with an SEO in CT compared to huge agencies with hundreds of clients working out of NYC, Boston or LA.
  4. If you need to meet with your SEO provider, it is much easier to arrange a meeting and travel within the state than haul up to a corporate office in Massachusetts or New York or fly to Seattle or LA.
  5. Working with a Local CT SEO professional, you get to put the name to the face and can be assured when you have questions or concerns, a Connecticut provider will want to address all of your thoughts and needs.
  6. Working as an SEO Consultant in Connecticut is great. There are not many of my breed in the state. It makes me want to serve each client like it is my only client and build a relationship that will not just last a couple weeks, but for years to come as Local SEO continues to thrive and grow. I’m not focused on getting as many leads as possible and setting up some auto program to run your SEO or AdWords, I like knowing your industry, your business, where you came from and where you intend to go.
  7. Local SEO companies and inherently cheaper in the long run for the same SEO results as there is much less overhead for employees, office space, and transportation.
  8. A Local CT SEO Specialist is usually adaptable to when you need information. At almost anytime a Connecticut local is easily reached by phone or email. No time-zones to worry about.
  9. A Local SEO consultant wants to perform excellent SEO but also wants to guide you along the way and educate you in SEO basics or advanced tactics so you know he or she is a knowledgeable expert in the field and gives you the confidence that you are spending your money wisely.
  10. Whether you choose me or another SEO expert, I suggest you do the research, reading reviews and testimonials, speak with them on the phone, correspond through email, see how well they rank with their own websites and then figure out the cost and decide what you want for your investment before agreeing to any long-term contracts with a firm on the west coast whose employees may take more joy in attending SEO conferences and seminars than the joy of working SEO to meet you crucial business goals.
  11. A Local Certified Google AdWords Manager is much less likely to lock you into a year-long contract and spend your money on Google and then demand 25-30% of that spend as their fee for just letting AdWords run with no management or optimization. There is no incentive to make AdWords more efficient.
  12. Ask an SEO provider, what SEO news sources they read, what SEO tools do they use, and how they can help your business’ website prosper on-site as well as off-site.

Follow Me

Robert Stein

Google AdWords Certified & SEO Freelance Consultant at Connecticut SEO Experts
Professional Local SEO Services, Internet Marketing, Google Adwords Certified PPC Management & Optimization and WordPress SEO.

Over 12 years experience in Search Engine Optimization and Google Adwords. I can meet the needs of your business by providing the best possible SEO and Certified Google Adwords management to exceed your growth goals.

Will provide my knowledge services and expertise to manage Google Adwords and SEO campaigns for businesses in Connecticut.

With Google's heavy focus on local search, mobile search, high-quality inbound marketing content and targeted long-tail local keywords, Google is providing key SEO opportunities for small businesses to increase their local rankings and Google traffic and conversion rate per visitor. My Local SEO services deliver results in Google's search engine rankings you need to know to grow and expand your business.

Your website needs to be SEO-ed to Google's guidelines both on-page and off page. Your website needs to be mobile-friendly. More users search on their mobile phones than their desktops. Your website needs to be fast as well as pleasing to the eye so your visitors stay on your website and click through as many pages as possible toward an ultimate conversion. Here are some additional SEO techniques I can provide with SEO company's services. I charge an hourly amount to audit your home site for SEO, drive SEO and AdWords traffic to your site, focus local search and submission to high-quality local citation submission directories where you can rank high in Google's search engine results pages.

Google changes its algorithm 600 times per year and there are 500-600 Google SEO ranking factors. Let me manage your SEO and AdWords strategies so you can focus on your own core business responsibilities.

I can provide expert advice on which campaigns, ads, and keywords are working and which ones are not.

SEO and Adwords will only get bigger in the years to come. Start now.
Follow Me

Share this:

Organic SEO Tips For Creating High Ranking First Page Content

Posted on Posted in 2017, Google, Professional SEO, Ranking Factors, Search Engine Optimization, SEO
Follow Me

Robert Stein

Google AdWords Certified & SEO Freelance Consultant at Connecticut SEO Experts
Professional Local SEO Services, Internet Marketing, Google Adwords Certified PPC Management & Optimization and WordPress SEO.

Over 12 years experience in Search Engine Optimization and Google Adwords. I can meet the needs of your business by providing the best possible SEO and Certified Google Adwords management to exceed your growth goals.

Will provide my knowledge services and expertise to manage Google Adwords and SEO campaigns for businesses in Connecticut.

With Google's heavy focus on local search, mobile search, high-quality inbound marketing content and targeted long-tail local keywords, Google is providing key SEO opportunities for small businesses to increase their local rankings and Google traffic and conversion rate per visitor. My Local SEO services deliver results in Google's search engine rankings you need to know to grow and expand your business.

Your website needs to be SEO-ed to Google's guidelines both on-page and off page. Your website needs to be mobile-friendly. More users search on their mobile phones than their desktops. Your website needs to be fast as well as pleasing to the eye so your visitors stay on your website and click through as many pages as possible toward an ultimate conversion. Here are some additional SEO techniques I can provide with SEO company's services. I charge an hourly amount to audit your home site for SEO, drive SEO and AdWords traffic to your site, focus local search and submission to high-quality local citation submission directories where you can rank high in Google's search engine results pages.

Google changes its algorithm 600 times per year and there are 500-600 Google SEO ranking factors. Let me manage your SEO and AdWords strategies so you can focus on your own core business responsibilities.

I can provide expert advice on which campaigns, ads, and keywords are working and which ones are not.

SEO and Adwords will only get bigger in the years to come. Start now.
Follow Me

Organic SEO Tips

Organic SEO Tips & Tricks For Excellent SEO Ranking

 

A Guide For Search Engine Optimization Beginners & Experts From Information Scoured From The Web

 

  • Excellent SEO must be consistent with Google’s Webmaster guidelines and uses white hat techniques only.

 

  • Excellent Search Optimization should have 1000+ worlds of content that satisfies the user’s query fully, has images, is unique, has  internal links, has the proper hierarchy including URL structure, excellent Meta Descriptions for a higher user click-through-rate, Unique Meta Titles and Headers with targeted long-tail keywords as well as have local geo-targeted keywords and synonyms throughout the body of the page.

 

  • An excellent Google-friendly website must be fast and fast loading initially, mobile friendly preferably with AMP and is responsive and legible on any user screen.

 

  • Your site must ensure a low bounce rate and a high website dwell time with content usually over 1000 words written at a certain easy to read grade point level with screen captures, videos, pictures and/or infographics scattered throughout.

 

  • You must not only focus on targeted keywords but also synonyms and LSI-semantics for each page without keyword stuffing your targeted keyword(s).

 

  • You are missing out if you do not take advantage of all alt-text opportunities in images.

 

  • Have an XML sitemap and a proper robots.txt file to ensure crawl ability by Google.

 

  • Excellent Organic Search Optimization uses the semantic markup language so search engines can better classify the content of the page.

 

  • SEO should be tracked constantly and consistently with Google Analytics, Google Search Console, and keyword tracking tools to find specific user queries which can then be used to create additional content.

 

  • You must have unique non-duplicate content with no black hat tricks.

 

  • Haves outbound do-follow links within content, not just inside widgets or blogrolls. Limit no-follow links

 

  • Excellent sites have incoming links from multiple high authoritative domains.

 

  • Excellent sites must be able to pass an on-site Technical SEO Audit.

 

  • More SEO tips to come.
Share this:

CT SEO & Google AdWords Consulting Services

Posted on Leave a commentPosted in AdWords, Connecticut, Consultant, Content Marketing, Freelance, Google, Google AdWords, Professional SEO, Search Engine Optimization, SEO, WordPress
Follow Me

Robert Stein

Google AdWords Certified & SEO Freelance Consultant at Connecticut SEO Experts
Professional Local SEO Services, Internet Marketing, Google Adwords Certified PPC Management & Optimization and WordPress SEO.

Over 12 years experience in Search Engine Optimization and Google Adwords. I can meet the needs of your business by providing the best possible SEO and Certified Google Adwords management to exceed your growth goals.

Will provide my knowledge services and expertise to manage Google Adwords and SEO campaigns for businesses in Connecticut.

With Google's heavy focus on local search, mobile search, high-quality inbound marketing content and targeted long-tail local keywords, Google is providing key SEO opportunities for small businesses to increase their local rankings and Google traffic and conversion rate per visitor. My Local SEO services deliver results in Google's search engine rankings you need to know to grow and expand your business.

Your website needs to be SEO-ed to Google's guidelines both on-page and off page. Your website needs to be mobile-friendly. More users search on their mobile phones than their desktops. Your website needs to be fast as well as pleasing to the eye so your visitors stay on your website and click through as many pages as possible toward an ultimate conversion. Here are some additional SEO techniques I can provide with SEO company's services. I charge an hourly amount to audit your home site for SEO, drive SEO and AdWords traffic to your site, focus local search and submission to high-quality local citation submission directories where you can rank high in Google's search engine results pages.

Google changes its algorithm 600 times per year and there are 500-600 Google SEO ranking factors. Let me manage your SEO and AdWords strategies so you can focus on your own core business responsibilities.

I can provide expert advice on which campaigns, ads, and keywords are working and which ones are not.

SEO and Adwords will only get bigger in the years to come. Start now.
Follow Me

Connecticut SEO & Certified Google AdWords Services Email us at [email protected]

Here is a small sample of the SEO, AdWords & Content Creation and Marketing Services we offer:

 

  • Submit site and add content to over Local Citation/Review Directories – Yelp!, Angie’s List, Foursquare, Merchant Circle, Manta, Judy’s, Yellow Page style and other Local Citation SEO Directories that will rank you better in Google.  Perform other Local SEO tasks including submitting your site to Google My Business. Ensure Name, Address, Phone, and Website are consistent across all directories.
  • Creation and management of YouTube, Pinterest, Google+, Facebook Page. LinkedIn Company Pages, Twitter & other social media accounts with content posting scheduling using HootSuite, Buffer, Tailwind and other tools.
  • Track ranking of those keywords over time.
  • Website SEO development including WordPress SEO, WordPress plug-in installations, and maintenance.
  • Enable Google Analytics website traffic reports and Google Search Console set-up.
  • Test & Boost Site Speed. Site speed is of utmost importance!!
  • Add ALT Text To Images (great for SEO).
  • Compress Images (great for site speed).
  • Google Adwords – Set-up and Maintain AdWords pay-per-click Accounts – Optimize current keywords, ads, and campaigns for higher quality scores and higher click through rate at a lower cost per click.
  • Ensure your WordPress site is mobile ready.
  • Submit XML sitemaps to Google. Fetch, Render and Submit your site to be crawled by Google.
  • Make sure your website is secure (make sure all plugins are up to date, installing other plugins to prevent hacks).

I charge $40/perhour.

 

Share this:

New 2017 Google Search Engine Optimization [Infographics]

Posted on Leave a commentPosted in 2017, Google, Infographics, Local SEO, On-Site SEO, Professional SEO, Ranking Factors, Search Engine Optimization, SEO, SEO Infographics
Follow Me

Robert Stein

Google AdWords Certified & SEO Freelance Consultant at Connecticut SEO Experts
Professional Local SEO Services, Internet Marketing, Google Adwords Certified PPC Management & Optimization and WordPress SEO.

Over 12 years experience in Search Engine Optimization and Google Adwords. I can meet the needs of your business by providing the best possible SEO and Certified Google Adwords management to exceed your growth goals.

Will provide my knowledge services and expertise to manage Google Adwords and SEO campaigns for businesses in Connecticut.

With Google's heavy focus on local search, mobile search, high-quality inbound marketing content and targeted long-tail local keywords, Google is providing key SEO opportunities for small businesses to increase their local rankings and Google traffic and conversion rate per visitor. My Local SEO services deliver results in Google's search engine rankings you need to know to grow and expand your business.

Your website needs to be SEO-ed to Google's guidelines both on-page and off page. Your website needs to be mobile-friendly. More users search on their mobile phones than their desktops. Your website needs to be fast as well as pleasing to the eye so your visitors stay on your website and click through as many pages as possible toward an ultimate conversion. Here are some additional SEO techniques I can provide with SEO company's services. I charge an hourly amount to audit your home site for SEO, drive SEO and AdWords traffic to your site, focus local search and submission to high-quality local citation submission directories where you can rank high in Google's search engine results pages.

Google changes its algorithm 600 times per year and there are 500-600 Google SEO ranking factors. Let me manage your SEO and AdWords strategies so you can focus on your own core business responsibilities.

I can provide expert advice on which campaigns, ads, and keywords are working and which ones are not.

SEO and Adwords will only get bigger in the years to come. Start now.
Follow Me

New 2017 Google Search Engine Optimization [Infographics]

  SEO, AdWords & Other Infographics SEO Infographics SEO, AdWords & Other Infographics SEO Infographics SEO, AdWords & Other Infographics SEO, AdWords & Other Infographics SEO, AdWords & Other Infographics SEO, AdWords & Other Infographics SEO, AdWords & Other Infographics SEO, AdWords & Other Infographics SEO, AdWords & Other Infographics SEO, AdWords & Other Infographics

Share this:

The complete guide to optimizing content for SEO (with checklist)

Posted on Leave a commentPosted in On-Site SEO, Professional SEO, Search Engine Optimization, SEO
Follow Me

Robert Stein

Google AdWords Certified & SEO Freelance Consultant at Connecticut SEO Experts
Professional Local SEO Services, Internet Marketing, Google Adwords Certified PPC Management & Optimization and WordPress SEO.

Over 12 years experience in Search Engine Optimization and Google Adwords. I can meet the needs of your business by providing the best possible SEO and Certified Google Adwords management to exceed your growth goals.

Will provide my knowledge services and expertise to manage Google Adwords and SEO campaigns for businesses in Connecticut.

With Google's heavy focus on local search, mobile search, high-quality inbound marketing content and targeted long-tail local keywords, Google is providing key SEO opportunities for small businesses to increase their local rankings and Google traffic and conversion rate per visitor. My Local SEO services deliver results in Google's search engine rankings you need to know to grow and expand your business.

Your website needs to be SEO-ed to Google's guidelines both on-page and off page. Your website needs to be mobile-friendly. More users search on their mobile phones than their desktops. Your website needs to be fast as well as pleasing to the eye so your visitors stay on your website and click through as many pages as possible toward an ultimate conversion. Here are some additional SEO techniques I can provide with SEO company's services. I charge an hourly amount to audit your home site for SEO, drive SEO and AdWords traffic to your site, focus local search and submission to high-quality local citation submission directories where you can rank high in Google's search engine results pages.

Google changes its algorithm 600 times per year and there are 500-600 Google SEO ranking factors. Let me manage your SEO and AdWords strategies so you can focus on your own core business responsibilities.

I can provide expert advice on which campaigns, ads, and keywords are working and which ones are not.

SEO and Adwords will only get bigger in the years to come. Start now.
Follow Me

optimizing content for SEO

Effective content marketing is a vehicle for modern SEO.

Just as wheels without an engine leaves you pedaling, content without an SEO strategy can’t keep up in a digital marketplace. And just like an engine with no wheels, SEO without content is a shiny machine that goes nowhere.

Content needs SEO to stand out in the din of mediocre blog posts clogging up the internet these days, and Google has said that one of the top three ranking factors for organic search is “content.”

But what does that mean? Not any content, surely. Unfortunately, search engines are not handing out checklists for “high-quality content,” and they probably never will. That means it’s up to those of us who geek out on this kind of thing to study search results, mine Google Analytics and create massive spreadsheets that we pretend to be bored by but secretly love — all to bring you (and ourselves, who are we kidding?) a comprehensive guide to creating “high-quality” SEO content.

Step 1: SEO your content strategy

Too many marketers are still waiting until the end of content creation to bring in SEO as a promotional tool. They try to figure out what they’ve just created, so they can plug in a few keywords and links.

But an effective content marketing strategy should start with keyword and user intent research. Once you know what queries your audience is using, and what kind of content they are looking for, you can design a content strategy that answers their specific questions and helps move them through the funnel.

High-quality content:

  • is based on an understanding of your audience, as well as keyword and user intent research. Use your audience’s language, and provide the information they’re actually looking for.
  • helps the reader complete one specific task. Long content (1,000+ words) tends to rank better in organic results, in part because it is thorough. That said, stay on task and don’t let the content lose focus.
  • features an enticing call to action or a clear next step. When you know your readers and their buyer journeys, your content can point them to more of what they want.

Step 2: Design good content

Good UX is good SEO. When users are engaged, they consume more content, interact with it and share it. From the overarching structure to the details of the layout, make sure you are designing good content.

There are plenty of philosophies about which characteristics make content “good” — or “sticky” or “thought leadership.” They are all worthy considerations, and every piece of content should cover at least a few:

  • Simple/Clear/Coherent
  • Unexpected
  • Concrete
  • Credible/Valid/Experienced
  • Emotional
  • Entertaining
  • Inspiring
  • Educational
  • Relevant
  • Deep/Thorough
  • Practical
  • Novel/Unique (in value, not just in content)
  • Trustworthy

And as you continue to design content, keep your audience in mind: you are writing for people, so search engines can also understand — not vice versa.

High-quality content:

  • is written to its audience, not your peers. Make sure the language is neither too simple nor full of industry jargon.
  • is shareable. Take a step back and ask yourself if you would share it — and, if so, could you? (i.e., are social sharing buttons readily available?)
  • can be scanned quickly. Use short paragraphs, callouts, bold text, bullet points, numbered lists, quotes and so on to make the text easy on the eyes and easy to digest quickly.
  • uses strong titles and H1s. Create enticing, actionable titles that use keywords strategically and naturally. CoSchedule has a nice headliner analyzer tool if you need help here.
  •  eatures ideal results, common objections and/or time frames in subheaders. Anticipate the audience’s hopes, fears , nd concerns.
  •  is better than current SERP winners. Spy out the competition. Review the pages that are currently ranking well for target keywords and ask yourself if your content is better. Make sure it’s better.

Step 3: Create correct SEO content

Is there anything as unsettling as a typo in an otherwise great piece of content? No. There isn’t. While there is no evidence, at this time, that grammar is a ranking signal, it’s a UX/credibility concern.

Additionally, citing sources and linking to other authorities is good technique, but it’s also good SEO — those outbound links demonstrate to search engines that you know your stuff, and that you’re associating with the right crowd.

High-quality content:

  •  is free of spelling and grammatical errors. Proofread. And then have someone else proofread. (No joke, my mother sent me a screen shot of a grammatical error in a Propecta Facebook post recently. Those are the people you need in your life.)
  • links to good, reputable sources. Wikipedia counts as a good source to Google, no matter what your high school social studies teacher said.
  • has been fact-checked. Just because everyone else quotes that statistic, it doesn’t mean you should, unless you can find the source.

Step 4: Check your keyword usage

You started with keywords and user intent research, of course, so this is not about figuring out which keywords apply to the piece of content in question. This is about examining how that keyword is being used in said content.

It’s true that keyword stuffing is very, very out. It was never cool in the first place, but now — thanks to Google — it’s also ineffective (if not dangerous). It’s also true that Google is very savvy about keywords. None of that, however, means that keywords are “dead.” It just means SEO needs to use them better.

(It is also worth noting that users look for keywords. Google is smart enough to recognize common synonyms, but when a user types in a keyword, he/she is looking for that bolded keyword on the SERP.)

High-quality content:

  • is not stuffed full of the primary keyword. There’s no real math for this. A good way to visualize is to use the “Find” feature in your document and search the keyword. If it looks oversaturated, start plugging in some synonyms.
  • organizes thematic subsections by primary related keywords. Google is getting better and better at understanding related terms. Don’t be afraid of it.
  • makes natural use of keywords and variants in content. Don’t overthink it. Use synonyms, abbreviations, plurals and so on like a normal human being.
  • makes natural use of keywords in image text. Image titles, alt text, and captions are strategic places for descriptive language. Don’t force keywords, but do use them as applicable.
  • makes natural use of keywords in titles. Write for people first, but if you can keep that target keyword toward the front of your title and/or H1, do so.
  • makes natural use of keywords in the URL. This shouldn’t be too hard if you’ve used it in the title.
  • makes natural use of keywords and variants in the first 100 words. Don’t be awkward, but do, as much as possible, lay all your cards on the table as quickly as possible.

Bonus round: Some technical SEO content issues

Technical SEO is, mostly, an entirely different conversation. Most technical SEO factors are sitewide issues that need to be audited, and the important ones cleaned up before you start trying to optimize content.

There are, however, a few technical considerations relating specifically to individual content, and I would be remiss to ignore them:

  • Content loads quickly. Three seconds or less is what you’re working with. Make sure the images and other media files aren’t slowing down the content’s performance.
  • Content plays well on mobile. This will not likely be an issue if the site uses responsive design, which most do, but make sure forms and CTAs are tappable in the content, images are center-aligned and so on.
  • The page is included on the site’s XML sitemap. Help Google find and understand the content!
  • Internal links point to the content. Make sure they are relevant and they use keyword-based anchor text as possible/appropriate.
  • URLs are short. Top-ranking pages have shorter URLs. Position 1 URLs average 59 characters long.

Go forth and create ‘high-quality content’

They say beauty is in the eye of the beholder, but they have never tried to rank content in organic search. The truth is, for our purposes, beauty is in the eye of the target audience — as interpreted by a machine learning program at Google.

Fortunately, RankBrain, although still fairly vague and nebulous, is at least pretty consistent. That means we can Google thousands of terms, study tens of thousands of results, A/B test our own hypotheses, and come up with a list of characteristics that are very likely beautiful to Google — 77 characteristics, to be exact.

Start your SEO content journey by bringing the two together from the beginning. If you are working with a content marketing strategy that did not start with SEO research, start again. When the wheels and the engine start together, you set out on a much smoother ride.


Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.


 

http://searchengineland.com/complete-guide-optimizing-content-seo-checklist-269884

On – 12 Apr, 2017 By Nate Dame

Share this: