SEO Expert

Google Ads & Analytics Certified SEO Expert Consultant

Google Ads Certified Consultant & SEO Expert

 

Certified in Google Ads Fundamentals, Search, Mobile, Video, Shopping, Display, Analytics & Google My Business

 

14 Years Of Digital Marketing Experience

 

Bob Stein
Digital Marketing Specialist
Connecticut SEO Experts

  (860) 659-7135 – bobstein@gmail.com

 

No long-term, lock-in agency contracts. Pay as you go.

Certified Google Ads management & SEO consulting @ $50/hour. A 20-hour retainer is all that is required. No locked-in contract. Pause campaign at any time. Pay as you go.

 

SEO Site Audits, On-Page SEO, Technical SEO, Local SEO, and Google My Business Optimization using Analytics, Search Console, and SEMrush.

 

Certified in Google Ads Fundamentals, Search, Mobile, Display, Video, Shopping. Google My Business, and Google Analytics. Digital Marketing Specialist with 14 years of experience developing SEO campaigns, managing & optimizing Google Ads accounts, conducting technical SEO audits, fixing on-site SEO errors, improving site speed, optimizing for local SEO. Social media management and content marketing.

In-depth keyword and competitor research, utilizing Google Analytics, SEMrush, and Google Search Console.  I have organic SEO ranking skills as well as Local SEO & WordPress SEO experience.

I use SEO and Google Ads professional tools such as SEMrush, SERanking, Ahrefs, MOZ, Keyword Planner, SpyFu, Optimizely, Screaming Frog spider and many others.

 


 

Google Ads Certified Consulting Services

 

  • Manage and optimize Google Ads campaigns.
  • Create targeted ads and extensions.
  • Implement bidding strategies and bid modifiers.
  • Track conversions, cost per conversion, CPC, and quality scores.
  • Optimize keyword match types, ad A/B testing, and search impression share.
  • Use pro tools to determine competitor strategies.
  • Re-marketing.

 

 

SEO Audits, On-Site, and Local SEO Services

 

  • Conduct SEO audits and resolve warnings and issues.
  • Develop SEO strategies.
  • Improve WordPress website speed.
  • Keyword & competitor research for related and long-tail keywords.
  • Google rank tracking.
  • On-site SEO. Add Meta titles, descriptions, headers, bold, italics, internal & external links, and add SCHEMA code.
  • Off-site SEO.
  • Local SEO with Google My Business and Google Maps.
  • Utilize Google Analytics and Search Console data.

 

Google Certifications Current As Of April 2019

 

  • Google Ads Fundamentals
  • Google Ads Search
  • Google Ads Display
  • Google Ads Mobile
  • Google Ads Video
  • Google Ads Shopping
  • Google Analytics Individual Qualification
  • Google My Business Basics

 

Google Ads Certification
Google Certifications 2019

My consulting rate is $50 with a 20-hour retainer. No long-term contract. May pause campaign at anytime.

 



SEO Expert

Connecticut SEO Experts’ Daily Newsletter

How Do I Become An SEO Specialist?

 

Start learning Today.

Read news and blog sites like Moz.com, Searchenginejournal.com, Ahref.com, semrush.com. Read the blog posts and download and study the SEO guides.

Get free trials at semrush.com, moz.com (http://moz.com), seranking.com, raven.com, woorank.com.

Use the tools to enhance your own site. Don’t have a site? Make one at WordPress.com or Blogger.com, medium.com, or all three.

Must learn by doing. Search Youtube.com for videos from Brian Dean and Neil Patel. Study, do, learn, redo, crawl your site with Screaming Frog. That’ll give you a solid base but read learn and do every day.

On-Site SEO Tips To Rank Well In Google

On-Site SEO Tips

Perform an SEO site audit and solve critical issues.

Keyword research and analysis of essential, long-tail, synonyms, and competitor keywords is essential.  Geo-local too if called for.

Optimize for keywords META titles, descriptions, headers, and internal & external links.

Use Yoast SEO or another SEO plugin.

Use a cache plugin on the website. Use minification tactics on JavaScript, CSS, and HTML. Create a backup first.

Boost WordPress website speed. Use GTMetrix and log in to download the full audit for speed fixes. Google has stated web speed is a ranking factor.

Use Google Analytics, Search Console, and pro SEO tools like SEMrush and SERankings.

Use short URLs with main keywords.

Optimize category pages for additional SEO.

Write blog posts with original and definitive content. 

Posts should contain 1000 words and use internal and external links.

Page content should not merely solve the users’ first search but other queries the user may not have thought of yet.

local seo ct

Best SEO Tool Professional Suites, Advanced, And Free Trials

 

SEO Tools For Audits, Rank Tracking & Research

 

SEO Tools & Google Ads Sites With Advanced Features And Free Trials

 

SEO Tools that come in handy in determining where your competitors are getting their organic ranking, paid traffic and off-site links from.

 

Google Ads & Analytics Certifications

Many have Technical SEO Audit Functions & other neat tools. Determine which keywords competitors are focusing on and volume and cost.

 

Most of the SEO tools are expensive professional paid tools with a free monthly trial of all features or a completely limited number of free pro tools account.

 

Breeze through these SEO tools and find one or two that will meet your needs.


Advanced Web Ranking

I like this a lot. Audits and Rank Updates on demand. 

 

Ahrefs

Great for competitive espionage, link discovery, keyword research, SEO audits, and Google rank tracking. 

 

Buzzsumo

Influencer Marketing

 

iSpionage

 

kwfinder

Fair priced SEO tools with a contemporary look and feel. Free account with limited free searches. Lately, they have received so much traffic free trials are shut down for a bit

 

MOZ

Old Reliable MOZ. One month free trial with rankings u[pdated weekly. SEO audits Local SEO, keyword and content tools. An SEM company as big as MOZ should allow on-demand rank checking.

 

Majestic SEO

 

Pulno

A newcomer with impressive tools, SEO audits, and fixes. A free account can have two websites 200 pages checked. An upgraded account for  bloggers allows 5 websites
2000 page audits. Check it out for sure. Great deal.

 

SEMrush

My Favorite and Most-Used SEO and PPC Tool. Free trial. Free account for one website and limited searches.

 

SERPS

 

SpyFu

Excellent Google Ads Competitor Tool.

 

WooRank

 

RankSonic

 

CognitiveSEO

 

SEO Profiler

A great SEM suite I enjoy a lot. One week free trial with access to all tools.

 

Optmyzr.com

Awesome Google Ads Tool with great features and new features added constantly. Built by former Google Ads employees. LOVE IT.

 

Raven Tools

 

Screaming Frog Spider

 

Free trial limited to 500 pages.

 

Deep Crawl

Hard-core SEO Audit.

 

Ubersuggest

 

Free keyword search with competitive and keyword cost per click pricing info.

 

LongTailPro

 

SE Ranking

 

 Becoming another go-to tool for me.

 

 

Contact Bob

Google Ads & Analytics Certified Consultant In Connecticut | Google Certifications