Connecticut SEO Experts’ Daily Newsletter

SEO Expert

How Can I Become An SEO Expert?

 

Start Learning Today.

Read news and blog sites like Moz.com, Searchenginejournal.com, Ahref.com, semrush.com. Read the blog posts and download and study the SEO guides.

Get free trials at semrush.com, moz.com, seranking.com, raven.com, and woorank.com.

Use the tools to enhance your own site. Don’t have a site? Make one at WordPress.com or Blogger.com, medium.com, or all three.

Must learn by doing. Search Youtube.com for videos from Brian Dean and Neil Patel. Study, do, learn, re-do, crawl your site with Screaming Frog. That’ll give you a solid base but read learn and do every day.

 

Google AdWords & SEO Freelance Consultant Connecticut

Connecticut SEO Company

Google AdWords, SEO, & Analytics Certified Consulting

Digital Marketing Consultant With 14 Years of Experience & Eight Google Certifications


Robert Stein
Digital Marketing Strategist
 Glastonbury, CT 06033
860.659.7135
 
 
 

I provide a wide variety of digital marketing consulting services to small businesses. I develop SEO strategies. customizable, current, and proven. I have the knowledge needed to improve SEO and Google AdWords to increase profitability and improve visibility on Google.

 

Google Certified in Google Ads Fundamentals, Search, Display, Mobile, Video, Shopping, Google My Business & Google Analytics.

 

SEO Service

    • Develop SEO strategies for higher Google rankings.
    • Technical SEO audits. 
    • Improve website speed.
  •  

 

Google AdWords Service

    • Manage and optimize Google Ads accounts.
    • Report metrics including conversions cost per conversions and click through rate.
    • Perform competitor analysis and keyword research.
    • Create ad copy and improve ad call to actions.
    • Discover re-marketing, audiences, and demographic opportunities.
    • Optimization of campaigns, ad groups, ads, and keywords.
    • Track conversions, cost per conversion, cost per click, and quality scores.

 

WordPress & Local SEO Skills

I have used WordPress for 14 years and skilled at optimizing WordPress for SEO and speed. I add META information, SCHEMA code, and compress images and run speed test to make your website as fast as possible. Local SEO expert.

 

improve speed of site

For organic SEO, I  research keyword and competitors to find the low hanging fruit. Keywords with high average monthly search volume and lower cost-per-click. I use selected keywords and variants throughout in internal links, URLs, METAs, headers, and elsewhere.

 

Use professional tools: Google Analytics, Google Search Console, Moz, SEMrush, Google Keyword Planner, Ahrefs, SERanking, and others.

 

My fee is $50/hour with a twenty-hour minimum retainer. There is no long-term contract. You may cancel at any time.

 

On-Site SEO Tips To Rank Well In Google

On-Site SEO Tips

Perform an SEO site audit and solve critical issues.

Keyword research and analysis of essential, long-tail, synonyms, and competitor keywords is essential.  Geo-local too if called for.

Optimize for keywords META titles, descriptions, headers, and internal & external links.

Use Yoast SEO or another SEO plugin.

Use a cache plugin on the website. Use minification tactics on JavaScript, CSS, and HTML. Create a backup first.

Boost WordPress website speed. Use GTMetrix and log in to download the full audit for speed fixes. Google has stated web speed is a ranking factor.

Use Google Analytics, Search Console, and pro SEO tools like SEMrush and SERankings.

Use short URLs with main keywords.

Optimize category pages for additional SEO.

Write blog posts with original and definitive content. 

Posts should contain 1000 words and use internal and external links.

Page content should not merely solve the users’ first search but other queries the user may not have thought of yet.

Best SEO Tools With Free Trial Periods

local seo ct

SEO Toolsets For Auditing, Rank Tracking & Competitor Research

SEO SaaS Tool Sites With Many Features & Free Trials

 

SEO toolsets that make my job (and other’s) much easier when you need to track a client’s rankings in Google’s SERPs, conducting site audits, discovering the source of a competitor‘s organic, local, paid search rankings, and back links.

Many have technical SEO audit features. Determine which keywords competitors are focusing on and volume and cost.

 

Most of thess SaaS SEO toolsets are expensive and built for SEO professional.  Many have free trials, no credit card neccessary, access to all features. Others have free accounts with access to a few feature and number of searches per day limited. Breeze through these SEO tools and find the one to meet your needs.


Advanced Web Ranking

Google rank tracker. Can refresh at will.

 

Ahrefs

Top-notch swiss army knife for SEO, competitor espionage, link building, keyword research, SEO audits, content ideas, and Google rank tracking.  Seven day trial for $1.

 

Buzzsumo

Everyone’s first choice for content marketing, outreach and influencer discovery. 

 

iSpionage

SEO & PPC competitor espionage tools.

 

kwfinder

A newcomer with many fans already. SEO tools with a contemporary look and excelent layoutl. Free account with limited searches.

 

MOZ

Everyone recognizes MOZ. One month free trial. Rankings updated weekly. SEO audit. Local SEO.  Keyword and content tools. On the expensive side.

 

Majestic SEO

 

Pulno

A newcomer with impressive tools, SEO audits, and fixes. A free account can have two websites 200 pages checked. An upgraded account for  bloggers allows 5 websites 2000 page audits. Check it out for sure. Great deal.

 

SEMrush

My favorite and SEO and PPC toolset. Free full trials from one to two weeks. Free limited accounts.

 

SpyFu

Excellent and affordable SEO & Google Ads competitor analysis toolset.

 

WooRank

 

RankSonic

 

CognitiveSEO

 

SEO Profiler

An excellent SEM suite. I’m surprised this site isn’t recognized more in the industry. One week free trial with access to all tools.

 

Optimyzr.com

Awesome Google Ads, Bing, and now Amazon toolset with excellent time-saving features. New features added constantly. Built by former Google employees.

 

Raven Tools

 

Screaming Frog Spider

Free trial limited to 500 pages.

 

Deep Crawl

Very helpful for SEO auditing.

 

Ubersuggest

Free keyword search with competitive and keyword cost per click and volume data. Owned by Neil Patel.

 

LongTailPro

 

SE Ranking

Becoming another go-to tool for me.

 

 

Contact Me

Consultant In Connecticut

8  Current Google Certifications

 

7 SEO Books By The Search Engine Marketing Pros

All SEO Guides are in the exact format as received.


Content producer credit intact and unchanged.

What-is-SEO-and-How-it-Works-for-Small-Businesses-Copy-Copy-Copy

SEMrush-Toolkit-for-PPC-Copy-Copy-Copy

Optimizing-Your-WordPress-Site-Copy-Copy-Copy

SEO-Fitness-Workbook-Copy-Copy-Copy

Moz-Local-Search-Ranking-Factors-Study-2018-Local-SEO-_-Moz-Copy

ultimate-guide-content-marketers-semrush

semrushlocal-seo

Fast SEO Techniques Used For Clients

Google AdWords Manager

SEO Tips For “Easy Wins” To Quickly Improve Google Rank

Google Ads & Analytics Certified Consultant Connecticut

  • Perform a technical SEO audit. Fix warnings and errors that may be leaking SEO-leaking.
  • Research & analyze competitor keywords. Place keywords throughout your content and bold, italicize and as anchor text.
  • Add keywords to META titles and descriptions, HTML headers, URLs, internal links, and content. Update content to have at least 1,000 characters. Satisfy the user’s query fully, increase user dwell time.
  • Add internal links, external links, short URLs with keywords made up of LSI, Synonyms, long-tail keywords, and geo-targeted keywords. Keep adding new content to already created pages and posts. Google loves long fresh and updated content.
  • Investigate Google Analytics and Google Search Console’s keyword, page, user location, impressions, clicks, and average position on Google to create content based upon keywords that can be moved onto the first page or better.
  • Run website speed reports using GTMetrix or Pingdom. If out Google Page Speed Score is low GTMetrix will explain the fixes you need to score higher and deliver your pages faster. You should install a caching system such as WP-Rocket to serve cached copies of your pages to visitors. WP-Rocket also includes minification of HTML, JavaScript, and CSS.
  • Target current pages and keywords that rank at positions 8-15 in Google. If the average monthly search volume and cost per click make those keywords valuable, update and add to your content. Create internal anchor text links to the page and they’ll be to rank higher.
  • Content should be written at for a moderate 6th-8th-grade reading level with screenshots, graphics, videos, and photos. 1000-1800 words.
  • Use an XML sitemap and submit to Google.
  • Add Google-recommended SCHEMA & JSON-LD mark-up code used to better classify your content and enable Google to understand and rank your content better.
  • Create incoming links using various methods including adding a client’s site to local citation directories to assist local SEO. Optimizing the client’s Google My Business page is also a necessity. 
  • For SEO & Certified Google Ads Consulting I charge $50/hour With An Initial 20-Hour Retainer. I do not use “agency style” long-term or locked-in contracts. You may pause the project and restart at any time.

Contact Bob at 860.659.7135 or email bob@connecticutseoexperts.com.