SEO Tips

Connecticut SEO Company

Local SEO Tips

8 Google Certifications | Digital Marker | Local SEO | AdWords Manager | WordPress | Analytics Certified

As a small business owner with local customers, the most important thing you can do to help your business is to have a well-optimized Google My Business (GMB) listing.

Leverage all the features such as “request a quote,” posts, many quality photos, reviews (respond to every review), local citations, and placements on Google Maps.

Local SEO Manager

Local SEO Services | Google AdWords & Analytics Certified Consultant

connecticut local seo service

SEO, AdWords & Analytics Certified Services In Connecticut

 

In 2019, local SEO has become a major opportunity for small businesses to be prominent on Google. Google has implemented the “Top 3 Map Pack” shown on the 1st page of Google’s results which showcases local businesses.

These top 3 organic spots is where every local business wants to be.  The top 3 map pack get more clicks, phone calls, website clicks, and customers than the organic rankings because it appear above the organic listings.

Many local searchers use their phone and never get past the 1sr page of Google. Local searchers find the answers they need inside of Google’s top 3 local SEO map pack box. A searcher sees reviews, a phone number, a website link, and Google Map links.

Why aren’t you inside that box? You probably do not have an expert local SEO service provider. There are certain methods to get your business ranked high and appear in the map pack.

Local SEO Service Packages

 

To get ranked on Google maps and at the top of page one for your service locally, you will need a local SEO service expert provider.  A skilled professional local SEO expert will get results.  With better rankings, you get more phone calls, clicks, exposure, and income. Isn’t that really what this is all about?

It is not a quick and easy fix.  It is a long-term investment to increase your rankings, your Google search visibility, and get more customers to your location,

Local SEO: A Digital Marketing Solution For Small Business

 

If you buy ads using Google AdWords or Facebook to get leads, you know how expensive it can get.  If you quit the leads stop coming in. With local SEO services, there is less cost and more potential ROI.

 

Local SEO Specialist For Small Businesses

 

I am a local SEO expert. I use all my expertise to place your a website into Google’s top 3 local SEO map pack.  Local, organic, and leads within the proximity of your location is a hot lead. A searcher using their phone is looking for a product or service immediately. These searchers have already made their mind up. Imagine them searching Google for a product you sell will see you ranked high in the local SEO map pack with reviews, your phone number, a link to your website or they can click to call to you call.

Very few people reach for a phone book these days. There are generations that don’t even know what a phone book is. So, what has taken over those pages?  Google. People look everything up from recipes, restaurants, to whom to call for a reliable plumber.

My goal as a local SEO specialist is to help you rank high for in Google for the best and most searched keywords.  I am dedicated to find low-cost solutions, get you more leads, and generate a lasting revenue stream.

Google Certifications

  • Google Ads Fundamentals Certified
  • Google Ads Search Certified
  • Google Ads Mobile Certified
  • Google Ads Video Certified
  • Google Ads Display Certified
  • Google Ads Shopping Certified
  • Google Analytics Certified
  • Google My Business Certified

 

My consultanting fee is $50/hour with a ten-hour minimum. There is no long-term or locked-in agency-style contract. You may cancel at any time.

Please reach out to me to see if I am a good fit for your Internet marketing goals.

local seo consultant

Robert Stein
Digital Marketing Consultant
Glastonbury, CT 06033
860.659.7135

2019 Google SEO Tips, Tricks & Secret Sauce For High Rankings

Connecticut SEO Company

The 2019 Google SEO Gold Rush

Local SEO Tremendous Ranking Opportunity For Small Business

 

Local SEO is HOT!! 46% of Google’s searches are locally influenced keywords. In 2019 SEO continues to be a popular and low-cost way to rank high in Google because of the search giant’s “Top 3 Map Pack.”

Before I forget. 

Google Ads Certified in Fundamentals, Search, Mobile, Video, Display, and Shopping. Google Analytics Certified. Google My Business Certified.

14 years of digital marketing, SEO, PPC, and WordPress experience.

Expert knowledge of on-site SEO, off-site SEO, technical SEO, local SEO, technical site audits, META data, SCHEMA markup, keyword research, competitor research, Analytics, Search Console, content creation, social media, and WordPress speed optimization.

Use SEM pro tools such as SEMrush, Moz, Google Analytics, Google Search Console, Ahrefs, Majestic, Screaming Frog Spider, Google Keyword Planner, Whitespark, BrightEdge, Buzzsumo, Yoast, SpyFu, KWFinder, and PPC tools I charge $50/hour and work on 10-hour retainers. I do not like or use agency long-term, locked-in contracts charging outrageous prices with no way out. After the initial 20 hours you may pause the SEO strategy and start it up again and you wish. SEO is a long-term investment. It could take Google 2-4 months to reflect SEO improvements. Local SEO is a little quicker to rank because it is relatively new and not everyone knows how to do it. 

The “Google Top 3 Local SEO Map Pack” is a digital marketing B-12 shot in the arm for small businesses. There is still a large percentage of businesses who have yet use Google My Business, Local SEO, Google Maps, Geo-targeted keywords, customer reviews, and citation directory links to rank higher in Google than the organic listing.

Learn the benefits, techniques, and optimizations of technical and local SEO services and how to rank higher in the below infographics.

I’m a Local SEO expert with the knowledge, insight, and real-world experience ranking small businesses in the Map Pack. If interested in any of my services please contact me. No long-term, locked-in agency-style contracts. Pay as go. I require a twenty-hour retainer and after that, it is your choice to continue.

 

 

20 Local SEO Tips: Rank In Google’s Top 3 Local Map Pack

seo expert ct

Local SEO Tips To Improve Visibility To Customers

 

20 Ways To Rank In Google’s Top 3 Local Map Pack

Implement these local SEO tips. Local SEO has the best ROI. 46% of Google’s searches request a local business’ products and services. 65% search en route via their mobile phone. Local SEO is one of the fastest ways to rank on Google’s first page.

 

 

1. Google My Business

Fill out your Google My Business page 100%. Only claim one GMB page.

  • Create posts to highlight your business and offer deals
  • Describe each service you offer
  • Turn messaging on
  • Precise opening and closing hours

The more effort you put into your Google page, the better your odds at being listed in Google’s “Top 3 Map Pack.”

** Placements on Google Maps is very effective. **

 

2. Google My Business Categories

You may choose up to 5 categories. Begin with the most general and drill down.

 

3. Photos on Google My Business

Photos uploaded to your Google My Business page are a strong local ranking factor. You also may want to add longitude and latitude to the photos.

 

4. Bing Places

Claim a Bing business listing.

5. Submit Information To Big, Local, and Niche Citation Directories

Local SEO citations could make a difference in local SEO rankings. Ensure you Business Name, Address & Phone (NAP) are accurate and use the same info everywhere.

 

6. Listings on Review Sites

Yelp, FourSquare, Angie’s List, BBB, etc.

 

7. Increase # Of Positive Reviews

Google says it is okay to request a review but don’t incentive it.

 

8. Reviews with Responses Matter

Respond to every review. Say “thank you for your business” or “it was a pleasure working for you.”

 

9. Respond To Negative Reviews In A Customer Friendly Way

Respond to negative reviews in a professional and business-like way and seek to resolve the issue. Users can change their rating of you.

 

10. Facebook Business Pages & Groups

Easy to set-up. A strong and authoritative site with significant traffic.

 

11. Social Listings

Claim your business name on social networks including Twitter, LinkedIn, Pinterest, etc.

 

12. Responsive Website

Google uses a “mobile-first” index to rank websites. 65% of Google’s searches come from a mobile phone.

 

13. Schema Markup Code

Google recommends SCHEMA and JSON-LD for local SEO. Visitors do not see your code. Google processes the code to better understand your site.

 

14. Improve Website Speed

In July 2018 Google implemented a “speed update” to its algorithm which penalizes slower sites. Searchers expect a site to full load in under 3-4 seconds on their mobile phone even though the average website loads in 7 seconds or longer.

 

15. On-Page Local Content

Create content where you can include your main keywords, synonyms, related keywords, and local keywords.

 

16. Title & Meta Descriptions Should Include Geo-Keywords

Use local keywords in your META Titles, descriptions, and HTML headers.

 

17. High-Quality Inbound Links

Links from sites Google trusts and considers authoritative and reliable sites.

 

18. Variance Of Inbound Links

You’ll want a broad range of inbound links that are relevant, are authoritative, and not just from a handful of sites.

 

19. Links from Relevant Sites

Links from local news sites, community blogs, charities, etc. These will help to prove trustworthiness.

 

20. Locals & Keywords in Anchor Texts

Inbound links from high authority sites using both your city and main keywords are like gold.

 

I’m a local SEO expert with the knowledge, insights, and real-world experience ranking small businesses into the Top 3 Map Pack. If interested in any of my services please contact me at (860) 659-7135. I charge $50/hour and require a ten-hour retainer. No long-term, locked-in agency style contracts. Pay as you go.

 

 

Google AdWords & SEO Freelance Consultant Connecticut

Connecticut SEO Company

Google AdWords, SEO, & Analytics Certified Consulting

Digital Marketing Consultant With 14 Years of Experience & Eight Google Certifications

Robert Stein
Digital Marketing Strategist
 Glastonbury, CT 06033
860.659.7135
 
 
 

I provide a wide variety of digital marketing consulting services to small businesses. I develop SEO strategies. customizable, current, and proven. I have the knowledge needed to improve SEO and Google AdWords to increase profitability and improve visibility on Google.

 

Google Certified in Google Ads Fundamentals, Search, Display, Mobile, Video, Shopping, Google My Business & Google Analytics.

 

SEO Service

    • Develop SEO strategies for higher Google rankings.
    • Technical SEO audits. 
    • Improve website speed.
  •  

 

Google AdWords Service

    • Manage and optimize Google Ads accounts.
    • Report metrics including conversions cost per conversions and click through rate.
    • Perform competitor analysis and keyword research.
    • Create ad copy and improve ad call to actions.
    • Discover re-marketing, audiences, and demographic opportunities.
    • Optimization of campaigns, ad groups, ads, and keywords.
    • Track conversions, cost per conversion, cost per click, and quality scores.

 

WordPress & Local SEO Skills

I have used WordPress for 14 years and skilled at optimizing WordPress for SEO and speed. I add META information, SCHEMA code, and compress images and run speed test to make your website as fast as possible. Local SEO expert.

 

improve speed of site

For organic SEO, I  research keyword and competitors to find the low hanging fruit. Keywords with high average monthly search volume and lower cost-per-click. I use selected keywords and variants throughout in internal links, URLs, METAs, headers, and elsewhere.

 

Use professional tools: Google Analytics, Google Search Console, Moz, SEMrush, Google Keyword Planner, Ahrefs, SERanking, and others.

 

My fee is $50/hour with a twenty-hour minimum retainer. There is no long-term contract. You may cancel at any time.

 

On-Site SEO Tips To Rank Well In Google

On-Site SEO Tips

Perform an SEO site audit and solve critical issues.

Keyword research and analysis of essential, long-tail, synonyms, and competitor keywords is essential.  Geo-local too if called for.

Optimize for keywords META titles, descriptions, headers, and internal & external links.

Use Yoast SEO or another SEO plugin.

Use a cache plugin on the website. Use minification tactics on JavaScript, CSS, and HTML. Create a backup first.

Boost WordPress website speed. Use GTMetrix and log in to download the full audit for speed fixes. Google has stated web speed is a ranking factor.

Use Google Analytics, Search Console, and pro SEO tools like SEMrush and SERankings.

Use short URLs with main keywords.

Optimize category pages for additional SEO.

Write blog posts with original and definitive content. 

Posts should contain 1000 words and use internal and external links.

Page content should not merely solve the users’ first search but other queries the user may not have thought of yet.