SEO, WordPress Maintenance & Certified AdWords Expert In CT

Posted on Leave a commentPosted in Consultant, Freelance, Google AdWords, Google Analytics, Local SEO, On-Site SEO, Search Engine Optimization, SEO, WordPress
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Robert Stein

Google AdWords Certified & SEO Freelance Consultant at Connecticut SEO Experts
Professional Local SEO Services, Internet Marketing, Google Adwords Certified PPC Management & Optimization and WordPress SEO.

Over 12 years experience in Search Engine Optimization and Google Adwords. I can meet the needs of your business by providing the best possible SEO and Certified Google Adwords management to exceed your growth goals.

Will provide my knowledge services and expertise to manage Google Adwords and SEO campaigns for businesses in Connecticut.

With Google's heavy focus on local search, mobile search, high-quality inbound marketing content and targeted long-tail local keywords, Google is providing key SEO opportunities for small businesses to increase their local rankings and Google traffic and conversion rate per visitor. My Local SEO services deliver results in Google's search engine rankings you need to know to grow and expand your business.

Your website needs to be SEO-ed to Google's guidelines both on-page and off page. Your website needs to be mobile-friendly. More users search on their mobile phones than their desktops. Your website needs to be fast as well as pleasing to the eye so your visitors stay on your website and click through as many pages as possible toward an ultimate conversion. Here are some additional SEO techniques I can provide with SEO company's services. I charge an hourly amount to audit your home site for SEO, drive SEO and AdWords traffic to your site, focus local search and submission to high-quality local citation submission directories where you can rank high in Google's search engine results pages.

Google changes its algorithm 600 times per year and there are 500-600 Google SEO ranking factors. Let me manage your SEO and AdWords strategies so you can focus on your own core business responsibilities.

I can provide expert advice on which campaigns, ads, and keywords are working and which ones are not.

SEO and Adwords will only get bigger in the years to come. Start now.
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SEO, WordPress SEO Maintenance & Certified Google AdWords Expert In Connecticut

 

A little more about myself.

I am currently an SEO & Google AdWords consultant in Connecticut with a wide variety of clients for whom I handle their SEO, WordPress, Google AdWords and Social Media needs.

I have clients such as coin dealers, concrete renovators, weight loss doctors, dentists, cleaning companies, landscapers and various industrial B2B clients through web developers.

I provide active services, maintenance plans as well as onboarding new clients. I have over 12 years experience with SEO and WordPress SEO & Maintenance and Google AdWords. I am Google AdWords Certified.

I am dedicated, loyal and able to juggle many tasks at once while working with a diverse group of individuals. I strive to meet all of the requirements of my clients, I thrive on the latest SEO developments and techniques and have a proven track record of improving my clients’ Google rankings. I specialize in improving current content, posting content to social media, understand the principles of on-site and off-site rankings including site speed and mobile friendliness. I am constantly engaged in keyword and competitor research and am solution-oriented.

I enjoy improving current content, posting content to social media, understand the principles of on-site and off-site SEO including site speed and mobile friendliness. I am constantly engaged in keyword and competitor research and am solution-oriented. I consider myself a Connecticut SEO Expert.

I would love the opportunity to show off my knowledge and skills working toward a common goal. I am a learner as well as a teacher of SEO and stay current daily with the latest Google, digital and marketing news. I had 9 years experience working for my previous company helping the company grow with SEO from a start-up to a company with over 350 employees. I have the dedication to commit for the long term. I would be eager to show off my knowledge and skills to help your business grow.

Here are a few of my websites:
https://connecticutinternetmarketingseo.com
https://glastonburyseo.blogspot.com
https://steintutors.wordpress.com
https://hartford.blogspot.com

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CT SEO & Google AdWords Consulting Services

Posted on Leave a commentPosted in AdWords, Connecticut, Consultant, Content Marketing, Freelance, Google, Google AdWords, Professional SEO, Search Engine Optimization, SEO, WordPress
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Robert Stein

Google AdWords Certified & SEO Freelance Consultant at Connecticut SEO Experts
Professional Local SEO Services, Internet Marketing, Google Adwords Certified PPC Management & Optimization and WordPress SEO.

Over 12 years experience in Search Engine Optimization and Google Adwords. I can meet the needs of your business by providing the best possible SEO and Certified Google Adwords management to exceed your growth goals.

Will provide my knowledge services and expertise to manage Google Adwords and SEO campaigns for businesses in Connecticut.

With Google's heavy focus on local search, mobile search, high-quality inbound marketing content and targeted long-tail local keywords, Google is providing key SEO opportunities for small businesses to increase their local rankings and Google traffic and conversion rate per visitor. My Local SEO services deliver results in Google's search engine rankings you need to know to grow and expand your business.

Your website needs to be SEO-ed to Google's guidelines both on-page and off page. Your website needs to be mobile-friendly. More users search on their mobile phones than their desktops. Your website needs to be fast as well as pleasing to the eye so your visitors stay on your website and click through as many pages as possible toward an ultimate conversion. Here are some additional SEO techniques I can provide with SEO company's services. I charge an hourly amount to audit your home site for SEO, drive SEO and AdWords traffic to your site, focus local search and submission to high-quality local citation submission directories where you can rank high in Google's search engine results pages.

Google changes its algorithm 600 times per year and there are 500-600 Google SEO ranking factors. Let me manage your SEO and AdWords strategies so you can focus on your own core business responsibilities.

I can provide expert advice on which campaigns, ads, and keywords are working and which ones are not.

SEO and Adwords will only get bigger in the years to come. Start now.
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Connecticut SEO & Certified Google AdWords Services Email us at [email protected]

Here is a small sample of the SEO, AdWords & Content Creation and Marketing Services we offer:

 

  • Submit site and add content to over Local Citation/Review Directories – Yelp!, Angie’s List, Foursquare, Merchant Circle, Manta, Judy’s, Yellow Page style and other Local Citation SEO Directories that will rank you better in Google.  Perform other Local SEO tasks including submitting your site to Google My Business. Ensure Name, Address, Phone, and Website are consistent across all directories.
  • Creation and management of YouTube, Pinterest, Google+, Facebook Page. LinkedIn Company Pages, Twitter & other social media accounts with content posting scheduling using HootSuite, Buffer, Tailwind and other tools.
  • Track ranking of those keywords over time.
  • Website SEO development including WordPress SEO, WordPress plug-in installations, and maintenance.
  • Enable Google Analytics website traffic reports and Google Search Console set-up.
  • Test & Boost Site Speed. Site speed is of utmost importance!!
  • Add ALT Text To Images (great for SEO).
  • Compress Images (great for site speed).
  • Google Adwords – Set-up and Maintain AdWords pay-per-click Accounts – Optimize current keywords, ads, and campaigns for higher quality scores and higher click through rate at a lower cost per click.
  • Ensure your WordPress site is mobile ready.
  • Submit XML sitemaps to Google. Fetch, Render and Submit your site to be crawled by Google.
  • Make sure your website is secure (make sure all plugins are up to date, installing other plugins to prevent hacks).

I charge $40/perhour.

 

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How To Set Up Google Adwords Campaigns In 2017 With 10 Easy Steps [Infographic] + Step By Step Guide – SMBclix

Posted on Leave a commentPosted in AdWords, Google AdWords
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Robert Stein

Google AdWords Certified & SEO Freelance Consultant at Connecticut SEO Experts
Professional Local SEO Services, Internet Marketing, Google Adwords Certified PPC Management & Optimization and WordPress SEO.

Over 12 years experience in Search Engine Optimization and Google Adwords. I can meet the needs of your business by providing the best possible SEO and Certified Google Adwords management to exceed your growth goals.

Will provide my knowledge services and expertise to manage Google Adwords and SEO campaigns for businesses in Connecticut.

With Google's heavy focus on local search, mobile search, high-quality inbound marketing content and targeted long-tail local keywords, Google is providing key SEO opportunities for small businesses to increase their local rankings and Google traffic and conversion rate per visitor. My Local SEO services deliver results in Google's search engine rankings you need to know to grow and expand your business.

Your website needs to be SEO-ed to Google's guidelines both on-page and off page. Your website needs to be mobile-friendly. More users search on their mobile phones than their desktops. Your website needs to be fast as well as pleasing to the eye so your visitors stay on your website and click through as many pages as possible toward an ultimate conversion. Here are some additional SEO techniques I can provide with SEO company's services. I charge an hourly amount to audit your home site for SEO, drive SEO and AdWords traffic to your site, focus local search and submission to high-quality local citation submission directories where you can rank high in Google's search engine results pages.

Google changes its algorithm 600 times per year and there are 500-600 Google SEO ranking factors. Let me manage your SEO and AdWords strategies so you can focus on your own core business responsibilities.

I can provide expert advice on which campaigns, ads, and keywords are working and which ones are not.

SEO and Adwords will only get bigger in the years to come. Start now.
Follow Me
Google AdWords Connecticut

Set Up Google Adwords Campaigns With 10 Easy Steps [Infographic]

If you run a business, you understand that it lives and dies by its ability to attract new customers. One tried and tested way of attracting new customers is through Google Adwords. But there are many things to learn to make sure your AdWords campaign is attracting relevant traffic and not just tossing your entire budget down the drain. In this article, we have put together the steps we take when setting up a new Google Adwords campaign and we have summarized it in an infographic, but on top of that, we have also included a more detailed step by step guide using the example of a lawyer based in Manchester, New Hampshire. We hope that you enjoy this article and that it teaches you how to set up Google Adwords campaigns in 10 easy steps!

Google AdWords Connecticut

If you have never created an adwords campaign before, then the first thing you are going to want to do is go over to adwords.google.com and sign up for an account

Once you have signed up for your account you will be greeted by the following screen prompting you to create your first campaign.

You are going to want to skip this part so that you can do your keyword research and give yourself the best possible chance of creating a great campaign. For the keyword research, you will use google’s keyword planner tool. At the top of the screen click on “tools” and then click on keyword planner. This tool is really great as it allows you to find out how many people search for the keywords that you think of yourself as well as suggesting other keywords that are highly searched.

In the keyword planner tool, you will want to choose “search for new keywords using a phrase, website or category.”

At this stage when I’m creating a new campaign, I try and think of keywords that I would Google myself when searching for the service or product on offer, so bearing in mind that this campaign is for a general law firm in Manchester, New Hampshire, here are some of the keywords that I would probably google when searching for legal services in Manchester.

Attorney Manchester

Manchester attorney

Manchester lawyer

Lawyer Manchester

Family lawyer Manchester

Elder law attorney Manchester

Personal injury lawyer Manchester

Personal injury attorney Manchester

Wills lawyer Manchester

Business lawyer Manchester

Tax lawyer Manchester

Construction lawyer Manchester

Criminal lawyer Manchester

Criminal law attorney Manchester

Family law attorney Manchester

Immigration law attorney Manchester

Patent attorney Manchester

Real estate lawyer Manchester

Real estate attorney Manchester.

Trust lawyer Manchester

Estate attorney Manchester

If your firm specializes in one area of the law then you would only search for keywords related to that area, so for example, if you were a real estate lawyer then the keywords would all be real estate related like “real estate attorney” “real estate lawyer” etc. The reason the keywords I have chosen are so broad is because my fictitious law firm practice in all areas of the law and want to attract clients from all of these areas.

I will paste my keywords into the “your product or service” field and choose the geographical area I am targeting (Manchester, NH). Then click “get ideas

When you click on get ideas you will be greeted with adgroup idea’s, I usually switch to “keyword ideas” as it gives me an idea of how many people search for the individual keywords I came up with myself, as well as suggesting other keywords.

Now I can see how many monthly searches there are in Manchester for my own keywords

And the tool will also suggest similar keywords that I may not have thought of to use in my campaign. The reason you want to do this is simple, You might come up with your own list of keywords, but if no-one is searching for them then you will never drive traffic to your website, so it’s best to know from the beginning, the highest searched keywords so that you can get your law firm in front of more prospective clients on google.

You can download the entire list of suggested keywords by clicking on download and choose excel CSV

On the excel spreadsheet that downloads there are some columns that I view as important and some that I like to get rid of. The columns I like to keep are “keywords” “average monthly search” “competition” and “suggested bids”.

At this point, I will delete the other columns so that my spreadsheet looks like this

Then I will sort the spreadsheet, by highlighting the average monthly search volume column and sorting it from largest to smallest, so that I can see the highest searched keywords. You can see what the excel sheet looks like at this stage by clicking on “Keyword Planner after sorting largest to smallest” (Downloads my excel file). Not every word in this excel spreadsheet is good for a law firm to use so now I sift through the list and delete anything that isn’t relevant. It’s possible that there are more time effective ways of doing this, but this is how I like to do it as I feel that it leaves no stone unturned. At this stage, I simply look through the entire list, eyeball it and highlight any keywords that are relevant so that I can use them in my campaign. This will leave me with an excel sheet looking like this:

I’ll then go through and delete the rows that I haven’t selected for my campaign so that I am left with the keywords for my campaign. You can view my excel sheet by clicking on this link Keyword Planner after sorting so that it is only relevant keywords now (downloads my excel)

Now what an amateur would probably do at this stage is just throw all of these keywords into one campaign with one adgroup, but you want to create adgroups with relevant keywords so that you can get a higher quality score and pay less per click. (You can learn more ways to lower your cost per click here) In other words, keywords related to family law would have their own adgroup, as would keywords related to personal injury and so on and so forth. Again there is probably a more time effective way of doing this but I like to organize them into my adgroups on the excel spreadsheet, so I physically drag the keywords into relevant groups. After sorting I have now got some specific adgroups with really great long tail keywords. Here are the adgroups I’ve created in this campaign:

Manchester Lawyers

Manchester Attorneys

Manchester Law Firms

Personal injury attorneys

Personal injury lawyers

Immigration lawyers

Divorce lawyers

Family lawyers

Divorce attorney

Estate planning attorney

Employment law

Manchester Legal services

Real estate lawyer

Real estate attorney

And you can download my list by clicking on this link – Keyword Planner after sorting into adgroups (Downloads my excel file)

The reason you split your keywords into relevant adgroups is so that the ads you create for each adgroup are more relevant to what the person searches for, which will increase your chance of getting a click for that keyword. To give you an example, if someone googles “personal injury attorney Manchester” they are much more likely to click on an ad that contains the words “personal injury attorney Manchester”, rather than an ad that talks about a family law attorney in Manchester. Having relevant adgroups will also improve your quality score meaning that you can show up higher on the page and pay less per click than your competitors will.

Now that I have completed my keyword research I will go ahead and create my campaign. To do this click on “campaigns at the top of the screen and you will be greeted by this screen.

Click on create your first Google AdWords Campaign and then you will see this screen

The type of campaign you want to create is “search network only” and you should select “all features” rather than standard. Name your campaign and start setting up the campaign by first of all choosing the location you want to target with your ads.

For bid strategy choose “I’ll manually set bids for my clicks” and enter your default bid, your daily budget should be your monthly budget divided by 30.4, so if I wanted to spend $1,000 a month on adwords, my daily budget would be $32.89 ($1,000 divided by 30.4) from here skip the other options and scroll down and click “save and continue.”

The next screen will prompt you to create your first adgroup and you will use the keywords and adgroups you created earlier to build your campaign. In this case, I am going to start with Manchester Attorneys. This guide will help you come up with idea’s to write great ad’s that resonate with your prospective clients, in this case, I’m going to keep it simple yet relevant to the adgroup. It’s important that the ad is relevant to the keywords in the adgroup as this will increase your chance of getting clicks. It’s important to choose a relevant landing page for the ad’s so for example if your ad is about personal injuries then direct the visitor to a page on your website that talks about personal injuries and so on and so forth. If you want to learn more about landing pages and why they are so crucial to PPC campaigns then click here

At this stage is where the amateurs are separated from the pro’s because all of the keywords I have added at this stage are “broad match keywords” and broad match keywords in a search campaign are a recipe for eating up your budget. This article  explains keyword match types in more detail, but as a general rule, I never use broad match keywords. They will eat your budget alive with irrelevant clicks. To quickly change the match type of all the keywords, go to the adgroup, select all keywords, click “edit” then click on change match types, change broad match keywords to phrase match keywords and hit make changes.

I like to use at least 2 ads per adgroup, in some cases I will add 3 or even 4 ads per adgroup. This way I can test ad copy for clicks and optimize my campaign by learning which ad copy attracts more clicks. To add more ad’s click on ads and then click on the red button “+ad”

Go ahead and add all of the other adgroups that you have created in your earlier keyword research and write relevant ad copy for the ads in each adgroup. Then go to your campaign settings and set the ads to “rotate evenly over 90 days and then optimize” or else choose “rotate indefinitely”

Make sure that when you have created all of your adgroups, that all keywords are either phrase match, exact match or broad modifiers. You will now want to go ahead and create some ad extensions so that your ads will really stand out.

At the very least you should add

Sitelink extensions – sitelink extensions explained

Callout extensions – Callout extensions explained

Call extensions – Call extensions explained

Location extensions – Location extensions explained

You can learn more about extensions in this guide

Something else that the pros will do from the offset is add negative keywords to the campaign from the beginning so that your ad doesn’t show up for keywords that won’t bring you any new business, you can click here to download our General Negative Keywords (excel download) and this article details how to add negative keywords to your campaign and why you should add them.

And that’s pretty much it to begin with! If you set your adwords campaign up in this manner you should get off to really great start! If you want to know how to optimize your campaign going forward, check out our infographic detailing 50 ways to optimize your adwords campaign

 

https://www.smbclix.com/how-to-set-up-google-adwords-campaigns-in-2017-with-10-easy-steps-infographic-step-by-step-guide/

On – 12 Apr, 2017 By Micheal Brennan

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SEO & AdWords Case Studies

SEO White Paper & Case Studies

Posted on Leave a commentPosted in AdWords, Content Marketing, Facebook, Google, Google AdWords, Internet Marketing, Marketing, Search Engine Optimization, SEO
Follow Me

Robert Stein

Google AdWords Certified & SEO Freelance Consultant at Connecticut SEO Experts
Professional Local SEO Services, Internet Marketing, Google Adwords Certified PPC Management & Optimization and WordPress SEO.

Over 12 years experience in Search Engine Optimization and Google Adwords. I can meet the needs of your business by providing the best possible SEO and Certified Google Adwords management to exceed your growth goals.

Will provide my knowledge services and expertise to manage Google Adwords and SEO campaigns for businesses in Connecticut.

With Google's heavy focus on local search, mobile search, high-quality inbound marketing content and targeted long-tail local keywords, Google is providing key SEO opportunities for small businesses to increase their local rankings and Google traffic and conversion rate per visitor. My Local SEO services deliver results in Google's search engine rankings you need to know to grow and expand your business.

Your website needs to be SEO-ed to Google's guidelines both on-page and off page. Your website needs to be mobile-friendly. More users search on their mobile phones than their desktops. Your website needs to be fast as well as pleasing to the eye so your visitors stay on your website and click through as many pages as possible toward an ultimate conversion. Here are some additional SEO techniques I can provide with SEO company's services. I charge an hourly amount to audit your home site for SEO, drive SEO and AdWords traffic to your site, focus local search and submission to high-quality local citation submission directories where you can rank high in Google's search engine results pages.

Google changes its algorithm 600 times per year and there are 500-600 Google SEO ranking factors. Let me manage your SEO and AdWords strategies so you can focus on your own core business responsibilities.

I can provide expert advice on which campaigns, ads, and keywords are working and which ones are not.

SEO and Adwords will only get bigger in the years to come. Start now.
Follow Me

Killer New White Paper & Case Studies PDFs Re: SEO & AdWords & Content Management

 

sej-seo-guide-2016-1

sej-whitepaper

google_rankings_checklist_backlinko

ecommerce_seo_guide_backlinko

new-seo-techniques-we-recently-learned-from-google-patent

guidetogoogleadwords_beginner_finalwhitepaper_hanapinmarketing

single-grain-only_seo_guide-20150829-v1-4

hacking_adwords

27-killer-facebook-post-ideas-2-0

2016seochecklist

how_to_increase_your_seo_traffic_in_30_days

turn-your-seo-mistakes-into-success

write-emotional-headlines-power-words-copy

marin_software_performance-marketers-retargeting-guide

best-strategy-to-rank-on-google

marketing_automation_best_practices_guide

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SEO Infographics

Google AdWords & Inbound Marketing Infographics 2016

Posted on Leave a commentPosted in Google, Google AdWords, Infographics
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Robert Stein

Google AdWords Certified & SEO Freelance Consultant at Connecticut SEO Experts
Professional Local SEO Services, Internet Marketing, Google Adwords Certified PPC Management & Optimization and WordPress SEO.

Over 12 years experience in Search Engine Optimization and Google Adwords. I can meet the needs of your business by providing the best possible SEO and Certified Google Adwords management to exceed your growth goals.

Will provide my knowledge services and expertise to manage Google Adwords and SEO campaigns for businesses in Connecticut.

With Google's heavy focus on local search, mobile search, high-quality inbound marketing content and targeted long-tail local keywords, Google is providing key SEO opportunities for small businesses to increase their local rankings and Google traffic and conversion rate per visitor. My Local SEO services deliver results in Google's search engine rankings you need to know to grow and expand your business.

Your website needs to be SEO-ed to Google's guidelines both on-page and off page. Your website needs to be mobile-friendly. More users search on their mobile phones than their desktops. Your website needs to be fast as well as pleasing to the eye so your visitors stay on your website and click through as many pages as possible toward an ultimate conversion. Here are some additional SEO techniques I can provide with SEO company's services. I charge an hourly amount to audit your home site for SEO, drive SEO and AdWords traffic to your site, focus local search and submission to high-quality local citation submission directories where you can rank high in Google's search engine results pages.

Google changes its algorithm 600 times per year and there are 500-600 Google SEO ranking factors. Let me manage your SEO and AdWords strategies so you can focus on your own core business responsibilities.

I can provide expert advice on which campaigns, ads, and keywords are working and which ones are not.

SEO and Adwords will only get bigger in the years to come. Start now.
Follow Me

Digital Marketing & SEO Infographics 2016

Connecticut SEO Experts Connecticut SEO Experts Connecticut SEO Experts Connecticut SEO Experts Connecticut SEO Experts Connecticut SEO Experts Connecticut SEO Experts Connecticut SEO Experts Connecticut SEO Experts Connecticut SEO Experts Connecticut SEO Experts

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