Google SEO

SEO Expert

Connecticut SEO Experts’ Daily Newsletter

How Do I Become An SEO Specialist?

 

Start learning Today.

Read news and blog sites like Moz.com, Searchenginejournal.com, Ahref.com, semrush.com. Read the blog posts and download and study the SEO guides.

Get free trials at semrush.com, moz.com (http://moz.com), seranking.com, raven.com, woorank.com.

Use the tools to enhance your own site. Don’t have a site? Make one at WordPress.com or Blogger.com, medium.com, or all three.

Must learn by doing. Search Youtube.com for videos from Brian Dean and Neil Patel. Study, do, learn, redo, crawl your site with Screaming Frog. That’ll give you a solid base but read learn and do every day.

On-Site SEO Tips To Rank Well In Google

On-Site SEO Tips

Perform an SEO site audit and solve critical issues.

Keyword research and analysis of essential, long-tail, synonyms, and competitor keywords is essential.  Geo-local too if called for.

Optimize for keywords META titles, descriptions, headers, and internal & external links.

Use Yoast SEO or another SEO plugin.

Use a cache plugin on the website. Use minification tactics on JavaScript, CSS, and HTML. Create a backup first.

Boost WordPress website speed. Use GTMetrix and log in to download the full audit for speed fixes. Google has stated web speed is a ranking factor.

Use Google Analytics, Search Console, and pro SEO tools like SEMrush and SERankings.

Use short URLs with main keywords.

Optimize category pages for additional SEO.

Write blog posts with original and definitive content. 

Posts should contain 1000 words and use internal and external links.

Page content should not merely solve the users’ first search but other queries the user may not have thought of yet.

seo expert ct

20 Local SEO Tips To Rank In Google’s Map Pack

LOCAL SEO TIPS TO IMPROVE KEYWORD RANK

GET YOUR WEBSITE INTO GOOGLE’S TOP 3 MAP PACK

While implementing these local SEO tips keep in mind that 46% of Google’s searches are considered local queries while 65% of Google searches come via a mobile phone.

 

1. Google My Business

Fill out every field and option in Google My Business. One of the strongest ways to get your targeted keywords ranking with local SEO.

This includes:

  • Uploading photos.
  • Creating posts
  • Description of each service you offer.
  • Your Business description.

The more effort you put into your GMB page, the higher your odds are for inclusion in Google’s “Top 3 Map Pack.” Place your business on Google Maps as well.

 

2. Google My Business Categories

You may choose up to 5 categories. Begin with the most general and drill down to the most specific.

 

3. Photos on Google My Business Page

Photos uploaded to your Google My Business page are a strong local signal. You also may want to add longitude and latitude to the photos.

 

4. Bing Places for Business

Claim a Bing business listing. Like getting a local SEO citation directory entry.

 

5. Online Directories/Citations

Local SEO citations don’t have as strong an impact on local SEO rankings as a couple of years ago but are important. Ensure NAP (Name, Address, Phone) is accurate and exact.

 

6. Listings on Review Sites

Yelp, Glassdoor, Angie’s List, BBB, etc.

 

7. The Number of Positive Reviews

Google says it is okay to request a review don’t incentivize it.

 

8. Reviews with Responses

Respond to every review even to say “thank you for your business and it was a pleasure working for you.”

 

9. Percentage of Negative Reviews Not Responded To

Respond to negative is a professional and business-like manner.

 

10. Create a Facebook Business Page

Easy to set-up and use as it is a strong and authoritative site.

 

11. Social Listings

Claim your brand name on social networks including Twitter, LinkedIn, Pinterest, etc.

 

12. Mobile Ready Website

Google now uses a “mobile-first” index for ranking. This was due to the fact that 65% of Google’s searches come via a mobile phone.

 

13. Structured Data Markup Code

Google recommends SCHEMA and JSON for SEO and local SEO. Visitors never see the code. It is on the back-end for search engine categorization help.

 

14. Improve Site Speed

Google implemented a “speed update” to its algorithm which penalizes slower sites. Google did it because searchers expect to see a site appear in under 3-4 seconds even on their mobile device.

 

15. On-Page Optimization Of Local Content

Create content where you can include your targeted keywords, synonyms, related keywords, and geo-location keywords.

 

16. Title & Meta Description Have Localized Keywords

Use geo-targeted keywords in your META Titles, descriptions, and HTML headers.

 

17. High-Quality Inbound Links

Links from sites Google trusts and considers authoritative and reliable sites.

 

18. Variance Of Inbound Links

You’ll want a broad range of inbound links that are relevant, are authoritative, and not just from a handful of sites.

 

19. Links from Relevant Sites

Links from local news sites, community blogs, etc. These will help to prove your local trustworthiness.

 

20. Locals & Keywords in Anchor Texts

Inbound links from high authority sites using both your city and main keywords are like gold.

 

I’m a local SEO expert with the knowledge, insights, and real-world experience ranking small businesses into the Top 3 Map Pack. If interested in any of my services please contact me at (860) 659-7135. I charge $50/hour. No long-term, locked-in agency contract. Pay as go. I do require a ten-hour minimum retainer to start, but after that, it is your choice whether I continue or not.

CONTACT ME

LOCAL SEO IN CT

SEO Proposal | Digital Marketing Consultant | Connecticut

Connecticut SEO Company

SEO Proposal Template

(860) 659-7135

SEO & Google AdWords Consultant in Connecticut.  13 years of experience.  Clients located across the US. The following SEO Proposal Template is designed to obtain and set expectations for new clients.  It maps out how the client’s goals will be achieved. It is flexible and adjustable depending on the client. Gives clients a roadmap of the SEO process and methods used to increase rankings. Connecticut SEO Experts provides SEO consulting services on a retainer basis for $50/hour.

Affordable SEO Services In Connecticut

Research keywords and competitors to improve the position of the client’s keywords. Determine keyword value, volume, and competitiveness. Competitor research is used to examine the competition’s methods. Target keywords that competitors are ranked for, getting traffic from, and for which my client does not currently optimize for. I will rank these keywords organically and use local SEO strategies to appear in Google’s top 3 map pack.

Proposal Strategies

  • Perform a website audit.
  • Fix errors for easy wins.
  • Run website speed report and resolve issues.
  • Research local and competitor keywords.
  • Begin keyword rank tracking to establish a baseline.
  • Use professional tools to find strategies used by higher ranking competitors.
  • Improve local SEO and increase the chance of appearing in Google top 3 map pack.
  • Install and set-up Yoast SEO plugin.
  • Optimize Google My Business page.
  • Optimize Meta Titles & Descriptions. META Titles are strong ranking factors.
  • Ensure proper HTML headers. (H1, H2, etc.)
  • Add SCHEMA and JSON code.
  • Submit XML sitemap.
  • Use on-site SEO to improve the current content’s formatting, internal linking, and URL structure.
  • Send keyword ranking reports to track progress.

Summary

• Manage SEO, AdWords, and WordPress on a consulting basis to businesses across the US.

• 13 years of SEO, AdWords, WordPress, and Marketing experience.

• Expert knowledge of on-site SEO, off-site SEO, technical SEO, local SEO, technical site audits, META data, SCHEMA markup, keyword research, competitor research, Analytics, Search Console, content creation, social media, and WordPress speed optimization.

• Use tools such as SEMrush, Moz, Google Analytics, Google Search Console, Ahrefs, Majestic, Screaming Frog Spider, Google Keyword Planner, Whitespark, BrightEdge, Buzzsumo, Yoast, SpyFu, KWFinder, Long Tail Pro, and others daily.