Google has implemented a “top 3 map pack” show on the 1st page of Google’s results that showcases local businesses. Those top 3 golden spots that every local business needs to be. The top 3 map pack get more clicks, phone calls, website clicks, and customers than organic rankings
SEO infographics were my first exposure to the medium and really boosted my skill set and SEO knowledge. There are 100's of thousands covering the SEM industry and they really took off because it was (and probably still) is a great method of obtaining backlinks to your website.
I research industry, local, and competitor keywords and set to improve the position of the client's valuable keywords. The value determined by average and expected AdWords cost-per-click, keyword volume, and competitiveness of term and industry. Competitor research to determine competition methods to obtain their rankings. Target additional keywords that competitors are obtaining traffic from which are not ranking for the client or are ranked too low. Discover local SEO and Google map pack opportunities.
Typically when beginning or optimizing SEO Services and Google AdWords for clients there are more hours use upfront so ten hours is used in a week or week and a half. I run an extensive site audit to fix as many critical SEO as possible. I perform keyword research of long-tail, LSI, related, synonyms, and competitor keywords (and local if needed). I research competitor keywords using SEMrush, MOZ, and a variety of other Keyword and SEO Toolsets.
Google Certified in Ads Fundamental, Search, Mobile, Display, Video, Shopping. Google My Business, and Google Analytics.