Google Ads & Analytics Certified SEO Expert Consultant

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Google Ads Certified Consultant & SEO Expert

 

Certified in Google Ads Fundamentals, Search, Mobile, Video, Shopping, Display, Analytics & Google My Business

14 Years Of Digital Marketing Experience

Bob Stein
Digital Marketing Specialist
Connecticut SEO Experts

  (860) 659-7135 - bobstein@gmail.com

No long-term, locked-in shady agency contracts. Pay as you go. Pause at anytime

Certified Google Ads and 7 other current certifications. 14 Years Of SEO experience for $50/hour. A 20-hour retainer is all that is required. No questions asked

SEO Site Audits, On-Page SEO, Technical SEO, Local SEO, and Google My Business Optimization using Analytics, Search Console, and SEMrush.

 

Certified in Google Ads Fundamentals, Search, Mobile, Display, Video, Shopping. Google My Business, and Google Analytics. Digital Marketing Specialist with 14 years of experience developing SEO campaigns, managing & optimizing Google Ads accounts, conducting technical SEO audits, fixing on-site SEO errors, improving site speed, optimizing for local SEO. Social media management and content marketing.

In-depth keyword and competitor research, utilizing Google Analytics, SEMrush, and Google Search Console.  I have organic SEO ranking skills as well as Local SEO & WordPress SEO experience.

I use SEO and Google Ads professional tools such as SEMrush, SERanking, Ahrefs, MOZ, Keyword Planner, SpyFu, Optimizely, Screaming Frog Spider and many others.

 

Google Ads Certified Consulting Services

 

  • Manage and optimize Google Ads accounts.
  • Create targeted ads with keywords, call-to-actions, and extensions.
  • Implement bidding strategies and bid modifiers.
  • Track conversions, cost per conversion, CPC, and quality scores.
  • Optimize keyword match types, ad A/B testing, and search impression share.
  • Use pro tools to determine competitor strategies.
  • Re-marketing.

 

SEO Audits, On-Site, and Local SEO Services

 

  • Conduct SEO audits and resolve warnings and issues.
  • Develop SEO strategies.
  • Improve WordPress website speed.
  • Keyword & competitor research for LSI-related and long-tail keywords.
  • Google rank tracking.
  • On-site SEO. Add Meta titles, descriptions, headers, bold, italics, internal & external links, and add SCHEMA code.
  • Off-site SEO.
  • Local SEO with Google My Business and Google Maps.
  • Utilize Google Analytics and Search Console data.

Google Certifications Current As Of April 2019

 

  • Google Ads Fundamentals
  • Google Ads Search
  • Google Ads Display
  • Google Ads Mobile
  • Google Ads Video
  • Google Ads Shopping
  • Google Analytics Individual Qualification
  • Google My Business Basics

 

Google Ads Certification
Google Certifications 2019
SEO & AdWords Service Provider

For the past 5 years, I have provided digital marketing consulting services including Organic SEO, On-SIte SEO, Technical SEO Audits, Google AdWords Certified Account Management & Optimization, Certified Google Analytics Services, and Local SEO Services. (Google My Business Optimization, Top 3 Google Local SEO Map Pack).

I am certified in Google Ads Fundamentals. Search. Shopping, Mobile, Display, Video, Google Analytics, and Google My Business.

I have managed PPC accounts for 14 years, have 14 years of digital marketing industry experience and excellent analytical, statistic, and marketing skills. I use professional SEM applicaltions such as SEMrush, Google Search Console, Ahrefs, Screaming Frog, Moz, SERanking, Buzzsumo, Keyword Planner, SpyFu, multiple keyword & competitor research tools, SEO audit tool, and Google Ads tools.

 

My consulting rate is $50 with a 20-hour retainer. No long-term contract. May pause campaign at any time.

 



20 Local SEO Tips: Rank Into Google's Top 3 Local Map Pack

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LOCAL SEO TIPS TO IMPROVE KEYWORD RANK

GET YOUR WEBSITE INTO GOOGLE'S TOP 3 MAP PACK

While implementing these local SEO tips keep in mind that 46% of Google's searches are considered local queries while 65% of Google searches come via a mobile phone.

 

1. Google My Business

Fill out every field and option in Google My Business. One of the strongest ways to get your targeted keywords ranking with local SEO.

This includes:

  • Uploading photos.
  • Creating posts
  • Description of each service you offer.
  • Your Business description.

The more effort you put into your GMB page, the higher your odds are for inclusion in Google's “Top 3 Map Pack.” Place your business on Google Maps as well.

2. Google My Business Categories

You may choose up to 5 categories. Begin with the most general and drill down to the most specific.

3. Photos on Google My Business Page

Photos uploaded to your Google My Business page are a strong local signal. You also may want to add longitude and latitude to the photos.

4. Bing Places for Business

Claim a Bing business listing. Like getting a local SEO citation directory entry.

5. Online Directories/Citations

Local SEO citations don’t have as strong an impact on local SEO rankings as a couple of years ago but are important. Ensure NAP (Name, Address, Phone) is accurate and exact.

6. Listings on Review Sites

Yelp, Glassdoor, Angie’s List, BBB, etc.

7. The Number of Positive Reviews

Google says it is okay to request a review don't incentivize it.

8. Reviews with Responses

Respond to every review even to say “thank you for your business and it was a pleasure working for you.”

9. Percentage of Negative Reviews Not Responded To

Respond to negative is a professional and business-like manner.

10. Create a Facebook Business Page

Easy to set-up and use as it is a strong and authoritative site.

11. Social Listings

Claim your brand name on social networks including Twitter, LinkedIn, Pinterest, etc.

12. Mobile Ready Website

Google now uses a “mobile-first” index for ranking. This was due to the fact that 65% of Google's searches come via a mobile phone.

13. Structured Data Markup Code

Google recommends SCHEMA and JSON for SEO and local SEO. Visitors never see the code. It is on the back-end for search engine categorization help.

14. Improve Site Speed

Google implemented a “speed update” to its algorithm which penalizes slower sites. Google did it because searchers expect to see a site appear in under 3-4 seconds even on their mobile device.

15. On-Page Optimization Of Local Content

Create content where you can include your targeted keywords, synonyms, related keywords, and Geo-location keywords.

16. Title & Meta Description Have Localized Keywords

Use geo-targeted keywords in your META Titles, descriptions, and HTML headers.

17. High-Quality Inbound Links

Links from sites Google trusts and considers authoritative and reliable sites.

18. Variance Of Inbound Links

You'll want a broad range of inbound links that are relevant, are authoritative, and not just from a handful of sites.

19. Links from Relevant Sites

Links from local news sites, community blogs, etc. These will help to prove your local trustworthiness.

20. Locals & Keywords in Anchor Texts

Inbound links from high authority sites using both your city and main keywords are like gold.

I’m a local SEO expert with the knowledge, insights, and real-world experience ranking small businesses into the Top 3 Map Pack. If interested in any of my services please contact me at (860) 659-7135. I charge $50/hour. No long-term, locked-in agency contract. Pay as go. I do require a ten-hour minimum retainer to start, but after that, it is your choice whether I continue or not.

Local SEO Services | Google AdWords & Analytics Certified Consultant

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Google Ads & Analytics Certified SEO Services In Connecticut

In 2019, local SEO has become a major opportunity for small businesses to be prominent on Google. Google has implemented "Top 3 Map Pack” shown on the 1st page of Google’s results that showcase local businesses.

These top 3 organic spots are where every local business wants to be.  The top 3 map pack get more clicks, phone calls, website clicks, and customers than the organic rankings.

Many searchers use their phone and never get past the first page of Google. Many local searchers find the answers they need inside of Google's top 3 local SEO map pack box. A searcher sees reviews, a phone number, a web site link, and Google Map links.

Why aren't you inside that box? You probably do not have an expert local SEO service provider. There are certain methods to get your business ranked high and appear in the map pack.

Local SEO Service Packages

To get ranked on Google maps and at the top of page one for your service locally, you will need a local SEO service expert provider.  A skilled professional local SEO expert will get results.  With better rankings, you get more phone calls, clicks, exposure, and income. Isn't that really what this is all about?

It is not a quick and easy fix.  It is a long-term investment to increase your rankings, your Google search visibility, and get more customers to your location,

Local SEO: A Digital Marketing Solution For Small Business

If you buy ads using Google AdWords or Facebook to get leads, you know how expensive it can get.  If you quit the leads stop coming in. With local SEO services, there is less cost and more potential ROI.

Local SEO Specialist For Small Businesses

I am a local SEO expert. I use all my expertise to place your a website into Google's top 3 local SEO map pack.  Local, organic, and leads within the proximity of your location is an extremely hot leads. A searcher using their phone are looking for a product or service immediately. These searchers have already decided to make a purchase. Imagine them searching Google for a product you sell will see you ranked high in the local SEO map pack with reviews, your phone number, a link to your website or they can click to call to you call.

Very few people reach for a phone book these days. There are generations that don't even know what a phone book is. So, what has taken over those pages?  Google. People look everything up from recipes, restaurants, to whom to call for a reliable plumber.

My goal as a local SEO specialist is to help you rank high for in Google for the best and most searched keywords.  I am dedicated to find low-cost solutions, get you more leads, and generate a lasting revenue stream.

Google Certifications

  • Google Ads Fundamentals Certified
  • Google Ads Search Certified
  • Google Ads Mobile Certified
  • Google Ads Video Certified
  • Google Ads Display Certified
  • Google Ads Shopping Certified
  • Google Analytics Certified
  • Google My Business Certified

My fee as a freelance consultant is $50/hour with a ten-hour minimum. There is no long-term or locked-in agency-style contract. You may cancel at any time.

Feel free to reach out to me to see if I am a good fit for your Internet marketing goals.

Robert Stein
Digital Marketing Strategist
Glastonbury, CT 06033
860.659.7135

 

Cheap SEO Local Services

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Small Business SEO Services & Google AdWords PPC Consulting

Why hire an SEO freelancer?

#1 I run an extensive SEO audit to fix as many critical SEO as possible.

My SEO team performs keyword research of long-tail, LSI, related, synonyms, and competitor keywords (and local if needed).

I research competitor keywords using SEMrush, MOZ, and a variety of other keyword and SEO Tool-sets.

I provide CPC from AdWords and average monthly search volume from Google organic. Plus a competitiveness rating to develop a marketing strategy.

Using those reports I generate a list of high volume, lower CPC, and average competitiveness of 60-75 keywords to start ranking for and go after the bigger keywords over the second and third month. If there is a local aspect to the business local SEO is faster.

After a week and I half, I perform on-site SEO add or optimizing META Titles, Descriptions, Headers, internal linking, site speed. If WordPress is used I use Yoast SEO and maybe 8-10 plugins to cache the site, make it faster, minify js, CSS and HTML, I can typically boost WordPress site speed by 30 or so Google PageSpeed rank.
Sample SEO Speed Update

My SEO team takes the keywords used to SEO and use a Google ranking tool that will check the ranking of the keyword, landing web pages and report position. It may take 30-60 days or more to see big keyword jumps but it depends on the status of the site right now. Some keyword pop right away. I will send the ranking report weekly and also show progress on the site audit and speed score.

So for SEO services for the 1st month, it works out usually 10 hours first week. 10-15 hours second week. They can usually do 15 hours for the third and fourth week. That works out to 60-70 1st month.

The second month is usually 20 hours total. 5/hours a week. That is usually spent that time running Analytics and Google Search Console reports. Find which keywords work and find and test new keywords. I use related keywords such as digital marketing, SEO campaign, technical SEO, SEO strategy, and successful SEO.

Further on-site SEO implementing more best practices. Perform keyword research tools on the site for additional suggested keywords. Ideally, each page should target one keyword per page to optimize for. The site should use short URLs with main keywords. main keywords and related keywords are used in the correct proportion so it does not look like keyword stuffing. Bolding, italics, and adding to links is good practice. Use as categories and tags. Optimize the category pages for more SEO potential.

Examine and use reports from Analytics, Search Console and SEMrush to provide data to show improvements. I link build by creating local directory citation links to help local SEO.

Your site should have a blog with unique content in your blog posts. Google prefers posts or pages to have 900 words minimum, be authoritative, links to back up content communicates. This will get you better search engine rankings and get you better quality links.

Images with main keywords and related keyword added to alt-text. It should answer the users search and also ideally answer questions the search has not realized to search for yet but the page answers his queries without a Google search. this increase will site and depth of pages visited and low bounce rate. The site must be optimized for mobile as Google has a mobile-first index now because mobile searches are around 65%. The site must be fast due to Google’s Speed Update which penalizes slow sites. Users expect a mobile page to load in under 3 seconds.

My Google AdWords services depend on if you have an account set up already. If not, that takes time. If you have one I run reports in AdWords, SEMrush, SpyFu, and others to optimize account, add keywords research from SEO and other sources, A/B test ads, focus on improving the number of conversions, conversion rate, cost per conversion, and quality scores of keywords, ads, and landing pages. Ensure account uses AdWords best practices including extensions such as site-links, call-out links, phone links if desired, location, demographic bid modifiers, keyword match types are all in order. If the client has an account it would take ten hours first wee-week and a half to optimize and then 2-3 hours a week to manage, improve, optimize, perform competitor research and generate monthly metrics report. so after that, it is usually 10-15 hours to manage, generate reports and make further optimizations going forward,

I need website login, AdWords account invited to bobsteinppc@gmail.com and also invite that address to Analytics, Search Console, and Google My Business accounts.

I do the content marketing to social media. Either way, the client should regularly post to social profiles using enticing titles, hashtags, and images.

I am flexible and will work within your budget. Beginning SEO services can take 2-3 months to rank significantly on Google. Usually, do see some good jumps after 30 days.
Affordable SEO Services & AdWords Consulting $60/Hour.

10-Hour Minimum Retainer. Cancel Any Time.

Contact Bob at 860.659.7135 or bob@connecticutseoexperts.com.
Why hire an SEO freelancer?

Typically when beginning an optimization SEO Services and Google AdWords for clients there are more hours used upfront so ten hours is used in a week or week and a half.

I run an extensive SEO audit to fix as many critical SEO as possible.

My SEO team performs keyword research of long-tail, LSI, related, synonyms, and competitor keywords (and local if needed).

I research competitor keywords using SEMrush, MOZ, and a variety of other keyword and SEO Tool-sets.

I provide CPC from AdWords and average monthly search volume from Google organic. Plus a competitiveness rating to develop a marketing strategy.

Using those reports I generate a list of high volume, lower CPC, and average competitiveness of 60-75 keywords to start ranking for and go after the bigger keywords over the second and third month. If there is a local aspect to the business local SEO is faster.

After a week and I half, I perform on-site SEO add or optimizing META Titles, Descriptions, Headers, internal linking, site speed. If WordPress is used I use Yoast SEO and maybe 8-10 plugins to cache the site, make it faster, minify js, CSS and HTML, I can typically boost WordPress site speed by 30 or so Google PageSpeed rank.

My SEO team takes the keywords used to SEO and use a Google ranking tool that will check the ranking of keyword, landing web pages and report position. It may take 30-60 days or more to see big keyword jumps but it depends on the status of the site right now. Some keyword pop right away. I will send the ranking report weekly and also show progress on the site audit and speed score.

So for SEO services for the 1st month, it works out usually 10 hours first week. 10-15 hours second week. They can usually do 15 hours for the third and fourth week. That works out to 60-70 1st month.

The second month is usually 20 hours total. 5/hours a week. That is usually spent that time running Analytics and Google Search Console reports. Find which keywords work and find and test new keywords. I use relate keywords such as digital marketing, SEO campaign, technical seo, SEO strategy , and successful SEO.

Further on-site SEO implementing more best practices. Perform keyword research tools on the site for additional suggested keywords. Ideally, each page should target one keyword per page to optimize for. The site should use short URLs with main keywords. main keywords and related keywords are used in the correct proportion so it does not look like keyword stuffing. Bolding, italics, and adding to links is good practice. Use as categories and tags. Optimize the category pages for more SEO potential. So 2nd month could be 20-25 more depending if you have a time goal.

The 3rd month I can do 10-20 hours. I usually see bigger gains starting the 3rd month. I send ranking reports to track overall SEO. Examine and use reports from Analytics, Search Console and SEMrush to provide data to show improvements usually weekly. I link building off-site using vendors approved by Google to create local directory citation links from the larger free sites to push SEO. I can request a service to manually generate 50-70 links in a natural way. Budget $100-$150 for that service.
This is what works for SEO on Google for 2019.

Your site should have a blog with unique content in your blog posts. Google prefers posts or pages to have 2000 words, be authoritative, reference facts to back up what their content communicates via out links to authoritative sites. This will get you better search engine rankings and get you better quality links.

You should have images with main keywords and related keyword added to alt-text. It should answer the users search and also ideally answer questions the search has not realized to search for yet but the page answers his queries without a Google search. this increase will site and depth of pages visited and low bounce rate. The site must be optimized for mobile as Google has a mobile-first index now because mobile searches are around 65%. The site must be fast due to Google’s Speed Update which penalizes slow sites. Users expect a mobile page to load in under 3 seconds.

My Google AdWords services depend on if you have an account set up already. If not, that takes time. If you have one I run reports in AdWords, SEMrush, SpyFu, and others to optimize account, add keywords research from SEO and other sources, A/B test ads, focus on improving the number of conversions, conversion rate, cost per conversion, and quality scores of keywords, ads, and landing pages. Ensure account uses AdWords best practices including extensions such as site-links, call-out links, phone links if desired, location, demographic bid modifiers, keyword match types are all in order. If the client has an account it would take ten hours first wee-week and a half to optimize and then 2-3 hours a week to manage, improve, optimize, perform competitor research and generate monthly metrics report. so after that, it is usually 10-15 hours to manage, generate reports and make further optimizations going forward,

I need website login, AdWords account invited to bobsteinppc@gmail.com and also invite that address to Analytics, Search Console, and Google My Business accounts.

I do the content marketing to social media. Either way, the client should regularly post to social profiles using enticing titles, hashtags, and images.

I am flexible and will work within your budget. Beginning SEO services can take 2-3 months to rank significantly on Google. Usually, do see some good jumps after 30 days.

$50/hour. 10-Hour Minimum Retainer. Cancel Any Time.

Contact Bob at 860.659.7135 or bob@connecticutseoexperts.com.