Search Engine Optimization

SEO Expert

Connecticut SEO Experts’ Daily Newsletter

How Do I Become An SEO Specialist?

 

Start learning Today.

Read news and blog sites like Moz.com, Searchenginejournal.com, Ahref.com, semrush.com. Read the blog posts and download and study the SEO guides.

Get free trials at semrush.com, moz.com (http://moz.com), seranking.com, raven.com, woorank.com.

Use the tools to enhance your own site. Don’t have a site? Make one at WordPress.com or Blogger.com, medium.com, or all three.

Must learn by doing. Search Youtube.com for videos from Brian Dean and Neil Patel. Study, do, learn, redo, crawl your site with Screaming Frog. That’ll give you a solid base but read learn and do every day.

On-Site SEO Tips To Rank Well In Google

On-Site SEO Tips

Perform an SEO site audit and solve critical issues.

Keyword research and analysis of essential, long-tail, synonyms, and competitor keywords is essential.  Geo-local too if called for.

Optimize for keywords META titles, descriptions, headers, and internal & external links.

Use Yoast SEO or another SEO plugin.

Use a cache plugin on the website. Use minification tactics on JavaScript, CSS, and HTML. Create a backup first.

Boost WordPress website speed. Use GTMetrix and log in to download the full audit for speed fixes. Google has stated web speed is a ranking factor.

Use Google Analytics, Search Console, and pro SEO tools like SEMrush and SERankings.

Use short URLs with main keywords.

Optimize category pages for additional SEO.

Write blog posts with original and definitive content. 

Posts should contain 1000 words and use internal and external links.

Page content should not merely solve the users’ first search but other queries the user may not have thought of yet.

7 SEO Books By The Search Engine Marketing Pros

All SEO Guides are in the exact format as received.


Content producer credit intact and unchanged.
What-is-SEO-and-How-it-Works-for-Small-Businesses-Copy-Copy-Copy

SEMrush-Toolkit-for-PPC-Copy-Copy-Copy

Optimizing-Your-WordPress-Site-Copy-Copy-Copy

SEO-Fitness-Workbook-Copy-Copy-Copy

Moz-Local-Search-Ranking-Factors-Study-2018-Local-SEO-_-Moz-Copy

ultimate-guide-content-marketers-semrush

semrushlocal-seo

Connecticut AdWords Manager

Fast SEO Techniques Used For New Clients To Catch Low-Hanging SEO

SEO Tips For “Easy Wins” To Quickly Improve Google Rank

Google Ads & Analytics Certified Consultant Connecticut

  • Perform a technical SEO audit. Fix warnings and errors that may be leaking SEO-leaking.
  • Research & analyze competitor keywords. Place keywords throughout your content and bold, italicize and as anchor text.
  • Add keywords to META titles and descriptions, HTML headers, URLs, internal links, and content. Update content to have at least 1,000 characters. Satisfy the user’s query fully, increase user dwell time.
  • Add internal links, external links, short URLs with keywords made up of LSI, Synonyms, long-tail keywords, and geo-targeted keywords. Keep adding new content to already created pages and posts. Google loves long fresh and updated content.
  • Investigate Google Analytics and Google Search Console’s keyword, page, user location, impressions, clicks, and average position on Google to create content based upon keywords that can be moved onto the first page or better.
  • Run website speed reports using GTMetrix or Pingdom. If out Google Page Speed Score is low GTMetrix will explain the fixes you need to score higher and deliver your pages faster. You should install a caching system such as WP-Rocket to serve cached copies of your pages to visitors. WP-Rocket also includes minification of HTML, JavaScript, and CSS.
  • Target current pages and keywords that rank at positions 8-15 in Google. If the average monthly search volume and cost per click make those keywords valuable, update and add to your content. Create internal anchor text links to the page and they’ll be to rank higher.
  • Content should be written at for a moderate 6th-8th-grade reading level with screenshots, graphics, videos, and photos. 1000-1800 words.
  • Use an XML sitemap and submit to Google.
  • Add Google-recommended SCHEMA & JSON-LD mark-up code used to better classify your content and enable Google to understand and rank your content better.
  • Create incoming links using various methods including adding a client’s site to local citation directories to assist local SEO. Optimizing the client’s Google My Business page is also a necessity. 
  • For SEO & Certified Google Ads Consulting I charge $50/hour With An Initial 20-Hour Retainer. I do not use “agency style” long-term or locked-in contracts. You may pause the project and restart at any time.

Contact Bob at 860.659.7135 or email bob@connecticutseoexperts.com.