7 SEO Books By The Search Engine Marketing Pros

All SEO Guides are in the exact format as received.


Content producer credit intact and unchanged.

What-is-SEO-and-How-it-Works-for-Small-Businesses-Copy-Copy-Copy

SEMrush-Toolkit-for-PPC-Copy-Copy-Copy

Optimizing-Your-WordPress-Site-Copy-Copy-Copy

SEO-Fitness-Workbook-Copy-Copy-Copy

Moz-Local-Search-Ranking-Factors-Study-2018-Local-SEO-_-Moz-Copy

ultimate-guide-content-marketers-semrush

semrushlocal-seo

seo expert ct

20 Local SEO Tips To Rank In Google’s Map Pack

LOCAL SEO TIPS TO IMPROVE KEYWORD RANK

GET YOUR WEBSITE INTO GOOGLE’S TOP 3 MAP PACK

While implementing these local SEO tips keep in mind that 46% of Google’s searches are considered local queries while 65% of Google searches come via a mobile phone.

 

1. Google My Business

Fill out every field and option in Google My Business. One of the strongest ways to get your targeted keywords ranking with local SEO.

This includes:

  • Uploading photos.
  • Creating posts
  • Description of each service you offer.
  • Your Business description.

The more effort you put into your GMB page, the higher your odds are for inclusion in Google’s “Top 3 Map Pack.” Place your business on Google Maps as well.

 

2. Google My Business Categories

You may choose up to 5 categories. Begin with the most general and drill down to the most specific.

 

3. Photos on Google My Business Page

Photos uploaded to your Google My Business page are a strong local signal. You also may want to add longitude and latitude to the photos.

 

4. Bing Places for Business

Claim a Bing business listing. Like getting a local SEO citation directory entry.

 

5. Online Directories/Citations

Local SEO citations don’t have as strong an impact on local SEO rankings as a couple of years ago but are important. Ensure NAP (Name, Address, Phone) is accurate and exact.

 

6. Listings on Review Sites

Yelp, Glassdoor, Angie’s List, BBB, etc.

 

7. The Number of Positive Reviews

Google says it is okay to request a review don’t incentivize it.

 

8. Reviews with Responses

Respond to every review even to say “thank you for your business and it was a pleasure working for you.”

 

9. Percentage of Negative Reviews Not Responded To

Respond to negative is a professional and business-like manner.

 

10. Create a Facebook Business Page

Easy to set-up and use as it is a strong and authoritative site.

 

11. Social Listings

Claim your brand name on social networks including Twitter, LinkedIn, Pinterest, etc.

 

12. Mobile Ready Website

Google now uses a “mobile-first” index for ranking. This was due to the fact that 65% of Google’s searches come via a mobile phone.

 

13. Structured Data Markup Code

Google recommends SCHEMA and JSON for SEO and local SEO. Visitors never see the code. It is on the back-end for search engine categorization help.

 

14. Improve Site Speed

Google implemented a “speed update” to its algorithm which penalizes slower sites. Google did it because searchers expect to see a site appear in under 3-4 seconds even on their mobile device.

 

15. On-Page Optimization Of Local Content

Create content where you can include your targeted keywords, synonyms, related keywords, and geo-location keywords.

 

16. Title & Meta Description Have Localized Keywords

Use geo-targeted keywords in your META Titles, descriptions, and HTML headers.

 

17. High-Quality Inbound Links

Links from sites Google trusts and considers authoritative and reliable sites.

 

18. Variance Of Inbound Links

You’ll want a broad range of inbound links that are relevant, are authoritative, and not just from a handful of sites.

 

19. Links from Relevant Sites

Links from local news sites, community blogs, etc. These will help to prove your local trustworthiness.

 

20. Locals & Keywords in Anchor Texts

Inbound links from high authority sites using both your city and main keywords are like gold.

 

I’m a local SEO expert with the knowledge, insights, and real-world experience ranking small businesses into the Top 3 Map Pack. If interested in any of my services please contact me at (860) 659-7135. I charge $50/hour. No long-term, locked-in agency contract. Pay as go. I do require a ten-hour minimum retainer to start, but after that, it is your choice whether I continue or not.

CONTACT ME

Connecticut SEO Consultants

Free SEO Tips For Better Google Rank In 2019

Google SEO Tips & Hacks That Work In 2019

14 years of digital marketing experience

Google AdWords Management & SEO Optimization

 

  • Your content should have 1000 words to satisfy the searcher’s query fully, increase user’s dwell time, and decrease bounce rate. Content must be unique and each post should be focused on one main keyword and 3-4 related or LSI keyword. Place these keywords throughout your content in a URL name, Meta Title, internal links, external links, and alt-text of images. Place these keywords throughout your content.

 

  • Your site must have a low bounce rate and high dwell time.

 

  • Content should be written at for a moderate grade level with screenshots, graphics, videos, and photos.

 

  • Do not keyword stuff on your pages. Google views this as spam.

 

  • Take advantage of alt-text opportunities in images. Minor SEO effect but crucial for Google Images SEO placement.

 

  • Use an XML sitemap and submit to Google.

 

  • Create a robots.txt file.

 

  • Use SCHEMA JSON to better classify your site for Google.

 

  • Use Google Analytics to track user traffic on your site.

 

  • Use Google Search Console to track keywords, position, CTR and website errors.

 

 

  • Limit no-follow external links.

 

  • Obtain incoming links from high authority domains through outreach and guest posting.

 

  • Obtain citation directory links to enhance local SEO.

 

  • Create a Google My Business page and verify it. Optimize fully with the correct NAP, use your accurate Business name. Ensure the correct location on Google Maps. Add correct categories, quality geo-tagged photos, consistent posts, messaging, services and ensure the page is optimized fully. Request reviews from actual customers but do not incentivize or use fake reviews. Do not create additional GMB pages if you only service or have a store-front in one location.

 

 

SEO Services

1. Keyword and competitor research with pro tools.
2. Site speed test. Make the site faster.
3. Backup website.
4. SEO audit.
5. Fix audit errors hurting SEO.
6. Implement SEO methods.
7. Optimize Technical SEO.
8. Perform on-site SEO.
9. Add SCHEMA markup language.
10. Optimize META Titles Descriptions.
11. Add proper HTML headers.
12. Optimize for local SEO.
13. Manage and optimize Google Adwords.
14. Data mine Google Analytics.
15. Setup Yoast SEO.
16. Submit sitemap to Google Search Console.
17. Track keyword rankings on Google.

I offer my consulting services at $50/hour with a 10-hour minimum retainer.

You may cancel at any time. No long-term contract.

Bob Stein, SEO & AdWords Consultant
Glastonbury, CT 06033

Bobstein@gmail.com

860.633.6578

Contact me with any questions.