On-Site SEO Tips To Rank Well In Google

On-Site SEO Tips

Perform an SEO site audit and solve critical issues.

Keyword research and analysis of essential, long-tail, synonyms, and competitor keywords is essential.  Geo-local too if called for.

Optimize for keywords META titles, descriptions, headers, and internal & external links.

Use Yoast SEO or another SEO plugin.

Use a cache plugin on the website. Use minification tactics on JavaScript, CSS, and HTML. Create a backup first.

Boost WordPress website speed. Use GTMetrix and log in to download the full audit for speed fixes. Google has stated web speed is a ranking factor.

Use Google Analytics, Search Console, and pro SEO tools like SEMrush and SERankings.

Use short URLs with main keywords.

Optimize category pages for additional SEO.

Write blog posts with original and definitive content. 

Posts should contain 1000 words and use internal and external links.

Page content should not merely solve the users’ first search but other queries the user may not have thought of yet.

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  • Perform a technical SEO audit. Fix warnings and errors that may be leaking SEO-leaking.
  • Research & analyze competitor keywords. Place keywords throughout your content and bold, italicize and as anchor text.
  • Add keywords to META titles and descriptions, HTML headers, URLs, internal links, and content. Update content to have at least 1,000 characters. Satisfy the user’s query fully, increase user dwell time.
  • Add internal links, external links, short URLs with keywords made up of LSI, Synonyms, long-tail keywords, and geo-targeted keywords. Keep adding new content to already created pages and posts. Google loves long fresh and updated content.
  • Investigate Google Analytics and Google Search Console’s keyword, page, user location, impressions, clicks, and average position on Google to create content based upon keywords that can be moved onto the first page or better.
  • Run website speed reports using GTMetrix or Pingdom. If out Google Page Speed Score is low GTMetrix will explain the fixes you need to score higher and deliver your pages faster. You should install a caching system such as WP-Rocket to serve cached copies of your pages to visitors. WP-Rocket also includes minification of HTML, JavaScript, and CSS.
  • Target current pages and keywords that rank at positions 8-15 in Google. If the average monthly search volume and cost per click make those keywords valuable, update and add to your content. Create internal anchor text links to the page and they’ll be to rank higher.
  • Content should be written at for a moderate 6th-8th-grade reading level with screenshots, graphics, videos, and photos. 1000-1800 words.
  • Use an XML sitemap and submit to Google.
  • Add Google-recommended SCHEMA & JSON-LD mark-up code used to better classify your content and enable Google to understand and rank your content better.
  • Create incoming links using various methods including adding a client’s site to local citation directories to assist local SEO. Optimizing the client’s Google My Business page is also a necessity. 
  • For SEO & Certified Google Ads Consulting I charge $50/hour With An Initial 20-Hour Retainer. I do not use “agency style” long-term or locked-in contracts. You may pause the project and restart at any time.

Contact Bob at 860.659.7135 or email bob@connecticutseoexperts.com.

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20 Local SEO Tips To Rank In Google’s Map Pack

LOCAL SEO TIPS TO IMPROVE KEYWORD RANK

GET YOUR WEBSITE INTO GOOGLE’S TOP 3 MAP PACK

While implementing these local SEO tips keep in mind that 46% of Google’s searches are considered local queries while 65% of Google searches come via a mobile phone.

 

1. Google My Business

Fill out every field and option in Google My Business. One of the strongest ways to get your targeted keywords ranking with local SEO.

This includes:

  • Uploading photos.
  • Creating posts
  • Description of each service you offer.
  • Your Business description.

The more effort you put into your GMB page, the higher your odds are for inclusion in Google’s “Top 3 Map Pack.” Place your business on Google Maps as well.

 

2. Google My Business Categories

You may choose up to 5 categories. Begin with the most general and drill down to the most specific.

 

3. Photos on Google My Business Page

Photos uploaded to your Google My Business page are a strong local signal. You also may want to add longitude and latitude to the photos.

 

4. Bing Places for Business

Claim a Bing business listing. Like getting a local SEO citation directory entry.

 

5. Online Directories/Citations

Local SEO citations don’t have as strong an impact on local SEO rankings as a couple of years ago but are important. Ensure NAP (Name, Address, Phone) is accurate and exact.

 

6. Listings on Review Sites

Yelp, Glassdoor, Angie’s List, BBB, etc.

 

7. The Number of Positive Reviews

Google says it is okay to request a review don’t incentivize it.

 

8. Reviews with Responses

Respond to every review even to say “thank you for your business and it was a pleasure working for you.”

 

9. Percentage of Negative Reviews Not Responded To

Respond to negative is a professional and business-like manner.

 

10. Create a Facebook Business Page

Easy to set-up and use as it is a strong and authoritative site.

 

11. Social Listings

Claim your brand name on social networks including Twitter, LinkedIn, Pinterest, etc.

 

12. Mobile Ready Website

Google now uses a “mobile-first” index for ranking. This was due to the fact that 65% of Google’s searches come via a mobile phone.

 

13. Structured Data Markup Code

Google recommends SCHEMA and JSON for SEO and local SEO. Visitors never see the code. It is on the back-end for search engine categorization help.

 

14. Improve Site Speed

Google implemented a “speed update” to its algorithm which penalizes slower sites. Google did it because searchers expect to see a site appear in under 3-4 seconds even on their mobile device.

 

15. On-Page Optimization Of Local Content

Create content where you can include your targeted keywords, synonyms, related keywords, and geo-location keywords.

 

16. Title & Meta Description Have Localized Keywords

Use geo-targeted keywords in your META Titles, descriptions, and HTML headers.

 

17. High-Quality Inbound Links

Links from sites Google trusts and considers authoritative and reliable sites.

 

18. Variance Of Inbound Links

You’ll want a broad range of inbound links that are relevant, are authoritative, and not just from a handful of sites.

 

19. Links from Relevant Sites

Links from local news sites, community blogs, etc. These will help to prove your local trustworthiness.

 

20. Locals & Keywords in Anchor Texts

Inbound links from high authority sites using both your city and main keywords are like gold.

 

I’m a local SEO expert with the knowledge, insights, and real-world experience ranking small businesses into the Top 3 Map Pack. If interested in any of my services please contact me at (860) 659-7135. I charge $50/hour. No long-term, locked-in agency contract. Pay as go. I do require a ten-hour minimum retainer to start, but after that, it is your choice whether I continue or not.

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