adwords Consulting

27 Free SEO & Google AdWords Ebooks

27 SEO & AdWords Guides, Ebooks, Strategies, Trends, Cheat Sheets, and Checklists

Brand New 2018 SEO and Google Adwords PDFs

 

27 Free and recently published SEO & AdWords PDFs totaling thousands of pages and hundreds of graphic illustrations to learn about the current 2018 SEO landscape.

Learn which techniques currently work, which do not, and which do not anymore.

These new guides cover basic, expert, experiments, and proven techniques to rank high in Google’s search pages.

You may also be fascinated by studies of the current SEM industry and what the future may hold for it.

You’ll learn more from this post than any college course or UDEMY video!!

I encourage you to visit the author or sponoring vendor’s website to learn more. Nothing has been changed, added or altering in the below PDFsand are as originally received.

SEO & PPC Ebooks

5 Outside the Box Strategies for Links

2018 SEO Tips Complete List Backlinko

2018 BRAIL DEAN ON-PAGE SEO

2018 LOCAL SEO CHECKLIST

2018 Local SEO

2018 Local SEO Super Guide

2018 LOCAL SEO

2018 SEMRUSH COMPETITIVE RESEARCH

2018 SEMRUSH ULTIMATE SITE AUDIT

2018 SEO Trends

2018 WASTING MONEY PPC

2018 Complete SEO Guide

Fast Growth

100 CONTENT MARKETING TOOLS

Best SEO Tools

7 Proven Point Cheat Sheet

Seo Checklist 2018

Compatitive Research

Create an SEO strategy from scratch

Ebook – CI for Product Marketing

Enterprise SEO Platforms

Get into Google’s Local Pack

SEO Checklist

Create a Content Benchmark with SEMrush

SEO-the-Ultimate-Guide

 

Contact Bob

SEO Freelance Consultant Connecticut

Connecticut SEO Company & Google AdWords PPC Consultant

Connecticut SEO & Google AdWords Company

CONNECTICUT SEO EXPERTS

Robert Stein, SEO & PPC Consultant

398 Great Swamp Road
Glastonbury, CT 06033
 
 
860.659.7135

 

I provide a multitude of digital marketing consulting services to businesses in Connecticut and across the US.

Over 13 years of digital marketing experience with expert SEO, SEM & AdWords technical skills using Google, Google AdWords, and WordPress. I have been marketing and selling on the Internet for over 20 years.

Additionally, I have the expertise and current knowledge of best practices utilizing Facebook Ads, Social Media, Content Marketing, and other techniques to assist businesses in achieving growth and profitability goals.

I develop SEO strategies that are customized, creative, innovative, and proven. I teach and advise on the essential tools needed to be competitive in 2018 and beyond.

 

Digital Marketing Skills

13 years of Digital Marketing experience.
Develop expert SEO strategies for higher Google rankings.
Google AdWords consultant, account & optimization manager.
Google Analytics & Search Console Expertise.
Keyword & competitor research.
Expert at increasing website speed.
Technical SEO audits.
Creator of over 75 WordPress sites.

 

SEO Expert Consulting Service

Perform SEO audit and fix errors.
Optimize website speed.
Research keywords and competitors.
Google keyword position tracking.
Expert with pro SEO tools.
Local SEO.
On-site SEO including META data and HTML headers.
SCHEMA code.

 

Google AdWords Service

Manage and optimize Google Adwords accounts.
and report metrics including conversions cost per conversions, and click through rate.
Perform competitor analysis and keyword research.
Create ad copy and improve ad call to actions.
Discover remarketing, audiences, and demographic opportunities.
Optimization of campaigns, ad groups. ads, and keywords.
Track conversions, cost per conversion, cost per click, and quality scores

 

SEO Methods and Plan

I have used WordPress for 13 years and have created about 100 websites. I’m very skilled at optimizing WordPress for SEO. I create internal links first and external links further down. Add META data, SCHEMA, and rich snippets. Format HTML headers properly. Optimize WordPress for page speed. Compress photos and graphics and add alt-text. Install backup, database, and security plugins. Conduct technical site audits and then resolve errors.

Research keyword and competitors to find keywords with high average monthly search volume and high cost-per-click. I use selected keywords, synonyms, and long-tail variations through-out the website. I add them to anchor text in internal links, short URLs, META Titles, headers, bolding, italics, alt-texts and elsewhere.

I create external links using usually 3 methods. Local SEO has excellent ROI so I use local citation directory links for my clients. I use SEMrush and aHrefs to find competitor links. I obtain similar links if a site’s domain authority is acceptable and the link would fit with their content. I research content my client’s site to feed to social networks to obtain links.

Results using these methods as well as on-site SEO the number of keywords and pages in Google’s index. I create weekly keyword reports and have seen excellent rank gains for highly searched keywords. By learning and performing SEO I have a good methodology.

Create a plan and use professional tools: WordPress, Google Analytics, Google Search Console, Moz, SEMrush, Google Keyword Planner, Ahrefs, Yoast SEO, and other products.

My fee is $60/hour with a ten-hour minimum. There is no long-term contract. You may cancel at any time.  If I deliver results you will want to keep me working for you. My hope is you are so pleased you refer me to your associates.

 

 

SEO Tips To Reach Google’s 1st Page – CT SEO

Connecticut SEO Company

SEO TIPS FOR PAGE #1 OF GOOGLE

Proven Optimizations & Local SEO

Site Structure For Best Google SEO

 

HOMEPAGE

Plan before setting up your website structure

 

Keyword Research

  • Discover keywords which will produce the high volume of traffic.
  • Keywords that the competition use.
  • Keywords with high conversion.

 

Competition Analysis

 

Homepage Structure & Content

  • Content includes keywords, appropriate length (900 characters minimum, internal links, and SEO-friendly readability.
  • Clear navigation.
  • Consumer content.
  • Inbound external links.
  • Internal links.
  • Calls-to-action for customers in both rush or research mode.
  • Explain how a customer may contact you immediately.
  • Include the complete legal name of your business, address, phone number and email address. (NAP).
  • NAP in a site-wide masthead or footer with Schema.
  • Meta Information (For Homepage and EVERY Page):

Meta Title Tag Format

Local Geo-indicator | Article | Brand Name

Meta Description Format

About 150-160 characters and include target location.

May want to add the phone for mobile searchers who want to quickly call.

H1 Heading

Similar tag here as you have in title tag but not exactly same.

 

Reviews Page

Public reviews. Response to customer reviews.

 

Contact Us Page

  • NAP at the top with Schema.
  • All contact methods.
  • Driving directions.
  • Google Map.
  • Exterior images.
  • Parking availability.
  • Hours of operation.
  • Social media links.
  • Payment forms.

 

Store Locator Page

  • Include content for each physical location.
  • External photos.
  • Reviews/testimonials.
  • Community involvement.
  • Staff info.
  • Interior photos.
  • Call-to-action.

 

City Page

  • Projects completed in the city (text, photos, video).
  • Local laws and events.
  • Reviews/testimonials.
  • Community involvement info.
  • Call-to-action.
  • Meta title tags and meta descriptions with localized keywords.

 

Product/Service Page

  • Unique content for each product or service.
  • Text description.
  • Images.
  • FAQs.
  • Pricing.
  • Reviews.
  • Videos.
  • Guarantees.
  • FAQ.
  • Testimonials from customers.

Local SEO Essentials

  • Contact and About Pages.
  • Contact page MUST include the complete legal name of your business, address, phone number and email address. (NAP).
  • A clickable phone number for mobiles.
  • Consistent NAP exactly like on Google My Business & Google Maps.

 

Google My Business

  • Each location has a dedicated page.
  • Customer reviews need to be acquired for GMB.
  • Photos on GMB.
  • NAP.
  • Business categories.
  • Business description.
  • Hours of operation.
  • Images.
  • Marker on Google Maps.
  • Additional phone numbers/fax numbers.
  • Links to social, video, and other forms of media.
  • Attributes (payments accepted, parking, wheelchair accessibility, etc.).

 

Local SEO Citations

  • Obtain manual citations and automated citations.
  • Review current business listings.
  • Optimize content with chosen keywords and LSI-Keywords.
  • Validate profile.
  • Add text content optimized with targeted keywords.
  • Proper category associations (don’t go overboard).
  • Consistently structured citations.
  • Consider MozLocal or BrightLocal for local listings, citations, and aggregator submissions. Obtain 80 per location.
  • Local business listings on major local business data platforms and aggregators. Google My Business, Facebook, Acxiom, Infogroup, Factual, YP, Apple Maps, and Yelp.

For expert SEO consulting contact [email protected]

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