Typically when beginning or optimizing SEO Services and Google AdWords for clients there are more hours use upfront so ten hours is used in a week or week and a half. I run an extensive site audit to fix as many critical SEO as possible. I perform keyword research of long-tail, LSI, related, synonyms, and competitor keywords (and local if needed). I research competitor keywords using SEMrush, MOZ, and a variety of other Keyword and SEO Toolsets.
Free SEO & Google AdWords Books Below are 13 links to some great SEO and Google AdWords Whitepaper PDFs including information about SEO Audits, Conversions, Local 3 Packs, and a must-read guide to SEO Ranking Factors by SEMRush. If you have never used SEMRush before you need to check out their site. They have the best SEO and PPC tools on the web. If you enjoy these PDFs I highly encourage you to visit the corresponding websites for more PDFs and website blog posts. Enjoy and learn!! Google PPC & SEO eBooks Agency Mistakes Smart Insights How To Audit Your SEO Double Your Website Conversions Rank For Local 3 Packs In A Tough Market Local Pack Guide by SEMrush Organic SEO Explainer(US) SEMrush Ranking Factors Study 2.0 Definitive Guide To PPC US YouTube Advertising Secrets Google AdWords Checklist Google AdWords Secrets Local SEO Reports SEO Proposal Template - Smart Insights