Where is Google Search SEO headed?
Well, it is that time of year again (or almost that time of year) where pundits make bold predictions on the future of Google and the future of SEO. We’ve come a long way since the early 2000’s where SEO was such an easy game to play amassing link schemes and other black hat techniques to trick Google into giving you an enormous amount of traffic. The more things change, the more they stay the same.
Currently, Google has confirmed that the top 3 ranking factors currently are links, content, and RankBrain. I see no reason for any of these to be pushed out of the top 3 spots. Perhaps RankBrain gets the number one position as it becomes further adept at determining user search intent. I know that is what Google wants. Google cannot rely on links and length and quality of “epic content” to be exploited by black hatters, thus they need RankBrain to be the be all end all to put the nail in black hatter coffins.
After that, positions 4-10 is where it gets fun!! I see site speed becoming even more of a factor as Google pushes mobile searches to the forefront. Mobile responsiveness is already part of the algorithm(s) so that stays high in my mind. The usual bounce rates, time on a site and pages a user visits on a site still are vital indicators of good if not great content.
I see SEO in the future having multiple algorithm updates every hour as Google tries to pinpoint breaking trends and exact user needs at an exact moment in time.
Local SEO, so important now becomes more important.
Voice search is ready to pop like so many users are just more willing to talk into their phones than type into them.
Microformats and Schema have their parts to play but in a very minor way.
I really do not think the Internet of things is ready for prime time in 2017, but that is for consumers to decide.
SEO is still alive and if you want to do your best, follow Google guidelines, trends, and new opportunities and you will be able to if not dominate the SERPs at least have your hands in all of Google’s baskets that a few of them may be filled with gold.
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For the past 5 years, I have provided digital marketing consulting services including SEO, Local SEO, Google AdWords management and WordPress SEO & Site-Speedups to small and mid-sized businesses in a variety of different industries.
I have over 13 years of digital marketing and SEM experience and have developed excellent technical and marketing skills and use tools such as SEMrush, Google Analytics, Google Search Console, SpyFu, Screaming Frog, Ahrefs, Majestic SEO and others but I typically use SEMrush and Google’s products.
I have been successful with SEO over the past 13 years staying current and up-to-date on the changes and new SEO opportunities.
I like reading SEO news blogs. There are many very smart SEO experts with share there diagnosis and advice to assist others to rank high in Google.
I have excellent analytical, statistical and problem-solving skills. I work long hard and long because I enjoy working in the digital marketing industry.
I also have 13 years running AdWords and I believe knowing both paid and organic search complement each other.