Local SEO & Google Ads Freelance Consultant
I’m an experienced local SEO, Google Ads, Google Analytics and technical SEO specialist/consultant with over 25 years of professional digital marketing experience. For the past 25 years, I have provided consulting services including Organic SEO, Technical SEO Audits, Google Ads Management and Local SEO Services.
I am certified in Google Ads, Google Analytics and other industry certifications.
I consult for $60/hour and work in 10-hour retainers. You pay as you go. This is not a long-term contract and it is not an agency-style contract. If you’d like additional information please contact Bob Stein (860) 659-7135 or email bob@connecticutseoexperts.com.
Google’s Successful Local SEO Opportunity
Google has made significant changes that benefit businesses that invest in local SEO services, mobile-friendliness, high-quality posts, and fast websites. In 2019, you may rank higher on the first page with a smaller investment because Google is offering small businesses more free opportunities for placement than ever before. They know searchers are using local keywords in their searches.
I have extensive local SEO experience to deliver the results needed to grow a business. Successful local SEO begins with a Google My Business page. Your business must have a free Google Business Profile and also needs profiles in local directories.
Local SEO keywords also need to be in the proper places Google puts an extra value on. A site needs one page devoted to each location of your business with the name, address, and phone number (NAP). A Google Map embedded helps too. It is ideal for use on a contact page.
Customer reviews with your response, photos and posts will all improve the odds of placement in Google’s top 3 local map pack.
84% of consumers conduct a Google search before making a final purchase decision and search more on their mobile phone than computers. In 2018, 65% of Google searches came from a mobile phone. When that happens the odds of converting that lead into a customer increases greatly.
Google recently rolled out a “mobile-first” index which pushed sites that look and perform better on a phone higher. Mobile users expect a page to completely load in under 3 seconds.
Google modified its search algorithm with a “speed update”. In today’s fast-paced digital world, your website needs to load quickly to provide a seamless user experience and avoid losing potential customers because of slow loading times. Google now penalizes slow sites. Customers go back to Google if your site doesn’t appear in 3-4 seconds. WordPress websites must be fast-loading, mobile-friendly, contain successful content and be administered regularly to compete.
You must have quality content of at least 1,250 words. One page optimized for each keyword (typically 3-6 words long). Include related keywords, synonyms, LSI-keywords, and geo-targeted keywords.
Visitors stay on your website longer if they find the answer to their search and stay on your site for a decent length of time (dwell time), Your website may then be determined to be trustworthy by Google, and rankings will grow.