I first do a technical SEO audit on your website and fix critical website errors which may be damaging your rankings.
These days on-site SEO by adding and optimizing META Titles, Descriptions, Headers, internal linking, site speed. I optimize on-site SEO using Google best practices like one page for one major keyword.
I use short URLs with keywords and main keyword and related keywords in the content using techniques such as creating internal links, use bold and italics used, and incorporate keywords as categories and tags.
I am a pro at boosting WordPress site speed and increasing Google Page Score. I have been able to get a 100 Page Score twice.
I always monitor keywords and track which landing web page is shown by Google for which keyword and then incorporate related keywords into the new content.
Adding geographic stems for each seed keyword does wonders for local SEO. I create keyword list of medium competitiveness, low CPC and, competition keywords and optimize many facets of a page to rank higher in Google.
It is not widely known but optimizing the category pages created for each category has tremendous SEO potential.
I am Google Analytics certified and utilize it daily. I also use Google Search Console and SEMrush to give me data showing what works.
I’m Google My Business certified and know how to fully optimize each piece of data and feature. Building local directory citation links is a must as is utilizing Google Maps.
A blog with unique content and posts with 1000-1200 keyword, be authoritative, use external links is a must to get better search engine rankings.
Every post should answer a user’s search and also ideally answer questions the search and also answer as many related queries as we. This increases number of pages visited, increase session time and lowers bounce rate.
Images need main keywords and related keyword added to the alt-text. You site should use a responsive these so your site looks great on mobile. Google now uses a mobile-first index because mobile searches of Google are around 65% of all searches.
Your site must be fast. Users expect a mobile page to load in under 3 seconds. Now, due to a Speed Update in Google algorithm, slow sites are penalized.
Services for AdWords on Google
My certified Google AdWords services are advanced due to my 14 years of use. I optimize an account by adding long tail keywords to bid on and also use in the ad text which increases quality score used in the AdWords auction so you appear high with a lower cost per click.
I add actual user queries to the account, do A/B ad tests. I strive to improve the number of conversions, the conversion rate, and a lower cost per conversion. I enhance the ads which increases visibility with Google extensions like call outs, locations, site-links, and phone links.
Why Hire An SEO And AdWords Consultant In Connecticut, NYC Or Boston?
The person you speak with who explains the benefits of the agency is a sales person and not the same person who will work on your website.
Agency techs are typically lower level, recent college grads, do not have much real world experience optimizing SEO, Local, or AdWords. I am a consultant with over 14 years of real world digital marketing experience.
Hiring an agency to manage AdWords account typically means the agency collect as a fee 6-10% of your monthly spend so there is zero incentive to look for opportunities to save you money.
Agencies will set-up and account and just “let it run.” This means they perform no optimization of keyword match types and usually just use a broad match instead of a broad modified, phrase or exact matches. A broad match keyword is the worst type of match and get very expensive with virtual no targeting.
Agencies do not invest time to create bid modifiers such as raise your bid 20% for mobile users which in 2019 are better converters. Agencies do not have the time or incentive to focus on your PPC. The only time take actions is if you call and complain. Only then will the look at your account and hastily add broad keywords or create one or two additional ads.
I know this because AdWords has a change log which documents any action performed in the account with a time and date stamp. I have many former agency clients and can look at the change there are zero changes for month and changes can be associate with a client phone call.
Agencies use year long contract which lock you in unless you pay a large cancellation fee. Agencies do not make money working on your account. They make money by getting more clients and hire the best sales people.
When I consult I do have no long-term and locked in contract. I only require an up front 10-hour retainer. You pay as you go. $60/hour. Organic SEO for Google has become a science. There are proven technique that absolutely work.
Depending on previous SEO efforts it may take 4-6 months to rank higher for your main keywords as well as a broad range of related long tail keywords. So after a month or so that it’ll take me to optimize you may to pause to see the results of my efforts. That is just the way SEO works.
I have many clients in NYC, Boston & San Francisco because their local seo providers are much more expensive than me.
My current rate for SEO and Google AdWords consulting is $60/hour with a 10-hour minimum retainer. No long term “agency-style” contract. Pay as you go. Start and stop as you wish. It works for me and it work for you.
