Local SEO uses Google tools and competitor research to improve local search rankings.
If a customer is searching for your service or product from a mobile device, Google will answer the user’s search as well as add a proximity or vicinity factor.
If the customer is searching while close to you, they are much more likely to make a purchase in a shorter period.
Local SEO is SEO that helps businesses rank higher in Google’s Top 3 Map Pack search results.
Local SEO is your business’s way of saying, “Hey, you are within our proximity, and we have what you’re searching for.” Local customers searching online locate you for services like “laundromats near me.”
Does Local SEO Matter?
If you run a small or local business, Local SEO is a significant change. There are many factors in determining which businesses appear in the map pack. For instance, reviews, your Google Business Profile, Google Maps and local landing pages are important for local SEO. Here’s why:
– More Customers: When people search for services or products in your area, Local SEO ensures your business pops up first.
– Build Community Trust: Positive reviews and accurate information make you the go-to option.
– Vie With Big Brands: Focus on your local audience to stand out, even against larger competitors.
How Local SEO Works
To show up in search results, search engines like Google check three things:
1. Relevance: Are you offering what people are searching for?
2. Proximity: How close is your business for the person searching? (Using Google Maps)
3. Prominence: Are you well-known and trusted, with reviews and an active online presence?
These factors help Google decide if your business is the best match for someone’s search.
Simple Ways to Improve Your Local SEO
Want to get more local customers? Start with these quick tips.
– Claim Your Google Business Profile: This free Google tool lets you showcase your business and add such categories as your hours, photos, and specials.
– Encourage Reviews: Ask or email satisfied customers to leave an online review for you. It helps for you to post under the review to thank the customer.
– Use Geo Local Keywords: Mention your city, neighborhood and region on your site, blogs, and social posts
– Stay Active on Social Media: Share updates, special offers, and interact with local customers. You may get reviews on Facebook, too.
Top Local SEO Trends to Watch
The way we search online is constantly changing and evolving. Stay ahead with these trends:
1. Voice Search: People now ask devices like Alexa or Siri for help. Use natural, conversational phrases like “Where’s the nearest coffee shop?” in your content.
2. Mobile Optimization: Most local searches happen on phones, so ensure your website loads fast and looks successful on smaller screens.
3. AI Personalization: Search engines are getting smarter at understanding what users want. AI may be able to provide an initial draft of content which is then personalized, relevant and convincing to your audience.
Why Do 5 Star Google Reviews Matter?
– Builds Trust: Potential customers’ trust businesses with lots of positive reviews.
– Improve Your Rank: Google may give priority to businesses with successful reviews. Encourage customers to leave reviews. Reply and thank them. If a customer leaves a bad review, you can work with the customer and if satisfied they can change the review.
– Future of Local SEO – Hyper-Targeted Local SEO and Google Ads to target people in your proximity searching right then for what you sell.
– Update Your Online Presence: Post new content, update your hours and share special deals.
– Track Results: Use tools like Google Analytics to see what is working and where you can improve.
– Embrace new technology.
Be open to trends like voice search, mobile, and personalization. Local SEO is your opportunity to be seen by your local community. Strong customer relationships and business growth come from visibility and trust.
I provide Local SEO optimization & Google Ads Management. I have advanced technical knowledge of Google Search Console, Google Analytics, Google Business Profiles, WordPress, SEMrush, keyword & competitor research, and many others.
Much of what I know about digital marketing has been reading many infographics. Below are some of the latest SEO and Google Ads infographics.
In 2023, establishing a significant online presence will be a necessity for small businesses to thrive and grow. Every business is trying for the top spots on Google’s search engine results pages (SERPs). Achieving a high ranking is not luck or random, but due to well-optimized Search Engine Optimization (SEO) and targeted Google Ads campaigns. Using these strategies can elevate your business above the competition and bring you more profit and growth.
With over 20 years of expertise in SEO, Google Ads, Google Analytics, and WordPress, I have a track record of improving a site’s online visibility and increasing traffic. SEO is not a one-size-fits-all endeavor; it’s a customized strategy to resonate with your target audience. My approach to SEO involves tracking rank, keyword and competitor research, on-page optimization of titles and headers, and analyzing data from Analytics and Google Search Console.
Google Ads provide a faster way to reach customers when they’re looking for your product or service. My experience with Google Ads management ensures that your ad budget is used wisely and aims for a higher return on investment. I research keywords, check the rank of competitors, create multiple compelling ads with keywords in the ads, and create campaigns that will compel the intended audience to steer them to your website.
My SEO & Google Ads consulting services come at an investment of $60 per hour with a ten-hour retainer, a competitive rate in Connecticut. The flexibility of my services allows you to cancel at any time if you do not experience the substantial impact of my SEO and Google Ads management on your business’s website performance.
Freelance Consulting Rates
I charge $60 an hour for my consulting services, with an initial minimum of ten hours. There are no long-term contracts, and you may cancel at any time. Contact me (Bob Stein) at 860.659.7135 or email me with any questions.
Experienced Local SEO Specialist & Google Ads optimization. Our agency operates without long-term contracts, unlike others.
Bob Stein 398 Great Swamp Road Glastonbury, CT 06033 860.659.7135 bobstein@gmail.com
Google Ads & Local SEO Consultant
Local SEO is VITAL for Small Businesses in 2025: The Pro SEO Perspective
**Dominate Local Search Results Now** Assure every time a local needs the same products or services, your business leads from the front. – **Drive High-Intent Traffic:** It helps in adding more buying customers for the business in terms of local customers who are near the conversion points. This, in turn, drives more sales and inflates the revenue source. – **Beat Local Competition:** Local ranking helps to stay visible in the competition.
**Engage With Your Community:** Build a reputation and good relationships with locals to be engaged with the correct way online.
**Maximize Your ROI:** Those advertisement dollars are better spent doing free local SEO than the more extensive, more expensive advertising campaigns to reach out to your target customers.
Hiring a highly experienced and skillful specialist in local SEO will be an investment that grows in the future. Only skilled local SEO strategies can help you build that local monogamous audience and ensure that you stay ahead of your competition in the regional ranking results with sustained growth.
