Benefits of Local SEO in 2024

May 14, 2024 by Robert Stein

Google’s March Update Made Local SEO Hot

Local SEO Is The Future Of Digital Marketing

Get Noticed On Google’s 1st Page: By optimizing your local online presence, your business becomes much more visible to local customers in your neighborhood seeking your services (most likely) on mobile devices.

Drive More Traffic Near You To You: Local SEO attracts shoppers who are in the vicinity and ready to buy.

Outrank Competitors: Appear before local competitors in search results, capturing customer attention and business.

Local SEO Services: Investing in local SEO helps you grow a loyal local customer base. Google Maps placements are important here.

Local SEO for Small Businesses in 2024

May 11, 2024 by Robert Stein

Local SEO is Crucial for Businesses

Now more than ever, it is essential for small businesses to stay current with SEO new news and practices. Just last March Google unleased a “core update” which is still being rolled out. This core update was designed to penalize sites with a lot of low value content.

Over the past decade here has been a huge emphasis on local SEO with consumers now searching for products and services in their immediate vicinity.

In 2024, local search queries account for 50% of Google searches.

With the rise of voice search and the increasing use of mobile devices, local SEO is set to become even bigger.

Local SEO Infographics SEO Expert

SEO Will Improve Your Visibility On Google

May 11, 2024January 6, 2024 by Robert Stein

Improve Your Keyword Rankings On Google

Understand These Key Metrics

Metric	Description	Recommended Range or Value
Site Response	Good	N/A
Load Speed	Excellent	N/A
Site Authority	XX	N/A
Page Authority	XX	N/A
Title	“xx”	50-65 characters
Meta Description		N/A
H1	Use Keywords, 1 per page	N/A
H2s	Various	N/A
H3s	Various	N/A
Body	Your written content	Greater than 1000 words

Content

Improvement Area	Recommendation
Content Length	Add more in-depth content to improve the site’s authority
Keyword Optimization	Incorporate target keywords naturally into the content
Internal Linking	Use internal links to guide users to relevant content on your site
External Linking	Link to authoritative external sources to improve credibility

On-Page SEO

Improvement Area	Recommendation
Meta Description	Optimize the meta description to include target and related keywords. 115-120 characters with CTAs
Header Tags	Use H1, H2, and H3 tags effectively for structure and to show Google related keyword phrases
URL Structure use	Use clean, descriptive URLs with keywords.
Page Speed
CTAs	Clear Call-To-Actions to guide user behavior

Monitoring Your Website

Improvements	Recommendation
Analytics	Review Google Analytics & Google Search Console data to adapt your SEO
Bounce Rate	Monitor and A/B test pages to reduce the bounce rates
User Engagement	Improve all user engagement metrics, such as session duration

Rank In Google’s Top 3 Local Map Pack

May 14, 2024January 2, 2024 by Robert Stein

SEO Expert’s Guide to Organic Traffic

Improve Your Site’s Rank in Google’s SERPs

With years of experience using Google Ads and SEO, I’ve developed a profound appreciation for the unique way infographics communicate complex information. Unlike traditional methods of reading, watching, or listening, infographics cater to visual learners like me, providing an interesting blend of facts and truths paired with engaging visuals. This approach has significantly bolstered my expertise in digital marketing.

I first discovered the power of SEO infographics on Pinterest, a rich resource that offers infographics on a vast array of topics and in many languages. For those eager to expand their knowledge in almost any field, I recommend a quick search on Pinterest (or ChatGPT). Create a board, start pinning your favorite infographics, and watch your understanding deepen.

This method proves invaluable for both novices and seasoned SEO professionals aiming to enhance their strategic insights into Google’s dynamic search environment.

Reasons a Website Doesn’t Get Traffic