Connecticut Local SEO Marketing Services
- Technical SEO Improvements
- Keyword & Competitor Research
- Insert Keywords Into Titles, Headers and Links
- On-Page SEO
- Google Map Strategy
- Local SEO Management
local seo servicesIncrease Website’s Visibility With SEO & Google Adsimprove seo
Install & Configure WordPress Plugins
WordPress, and other CMSs, offer a variety of plugins that help with various SEO tasks such as setting meta tags, speed optimization, redirects, etc. Add at least one all-in-one plugin to boost your SEO such as Yoast SEO or RankMath.
Technical SEO Improvements
Check errors in Google Search Console. Go to the Indexing and Experience sections in GSC. Review your report(s) to find out if there are any issues and what URL(s) are affected. Start with checking “Not indexed pages” in the Indexing report, as well as issues in the Experience report. After xing these issues, let Google know by clicking the “Validate” button.
Perform a Technical SEO website Audit
To identify issues that can negatively affect the health of your website, run a website check in our Website Audit. Start by xing errors and warnings with high occurrences. Check how your website’s health has changed after xing it. Make sure you don’t have 404 pages and images. Links leading to pages and images that respond with a 404 (Not Found) status code pose a severe threat to your user experience and SEO.
Check Redirects
When managed correctly, redirects help forward website users and search engines to a new location when a page is deleted or moved. Make sure that your redirects work correctly (there are no redirect chains or loops, etc.)
Robots.txt File
Robots.txt is a file that instructs search crawlers on how to crawl your website. Restrict access to the admin area or other pages on your website. Do not block important pages from being crawled. Robots.txt must be in your root directory. Your sitemap will help Google discover your pages, especially on big websites. Having an XML sitemap can help with indexing. Make sure that your sitemap does not contain no indexed pages or pages returning the non-200 status code. Having an SEO-friendly website structure with smart linking is beneficial for users, search engines, and you. Analyze your site’s structure and always consider: your content is logically categorized, the navigation is simple, each internal page is linked, etc.
Pay special attention to links leading to pages with non-200 server response codes. Optimize your internal linking strategy by creating a list of pages to link to and working on your anchor text plan. To learn more, refer to our guide
Check Website Speed & Core Web Vitals
Website Speed is the average loading time of multiple sample pages on a site. Core Web Vitals are the main website quality metrics for assessing the user experience.
Duplicate Or Missing Meta Tags
Fix duplicate or missing title tags and meta descriptions
Each page on your website should have a unique title and meta description.
Stick to a www or non-www version
Search engines treat www and non-www site versions as two separate websites, so you should explicitly communicate to search engines which version of your site to crawl and index, and which version to ignore. Otherwise, both versions might get indexed,leading to competition between the www and non-www website variations in the SERPS. Whichever version you choose, make sure all your sitemap.xml, internal links, and backlinks are attached to it.
Add structured data
Structured data helps Google better understand what your website/page is about. Learn more about the structured data implementation in our guide. Use Schema Validator to test your structured data.
Keyword and Competitor Research
Understand your top pages by traffic and ranked keywords Not all pages on your website are equally effective, so you should know which pages generate the most organic traffic. To find out the top pages and keywords your website ranks fo
Identify Your Competitors
When doing SEO, you must know your direct, indirect competitors. Direct competitors offer the same products and services as you. Indirect competitors target a similar audience but offer different products or services.
Analyze Competitors’ Top Pages & Keywords
Some of your pages maybe more effective at attracting traffic and getting impressions. The same applies to your competitors’ pages. Use competitive research to identify which competitors’ pages perform best with, which keywords they target and approximately much traffic they generate.
Update keyword list
Keywords form the bedrock of any digital marketing campaign. A comprehensive and up-to-date keyword list can help you understand the current market position and what potential your project has. Begin with your seed keywords and discover a variety of keyword suggestions that could be used on your final keyword list.
Find content and keyword gaps
Content gaps are basically missed opportunities that reveal the topics your website lacks. Content gaps often correspond with keyword gaps, which are the keywords targeted by your competitors but not by you. Closing these gaps can help you improve your online performance relative to that of your competitors, or even outrank them.Analyze their search volume, difficulty, search intent. Not all keywords that are left in your list are equally valuable for achieving your business goals. Some of them may seem unrealistic for getting top positions because of their chief difficulty, not worth investing resources because of low organic traffic potential, or having search intent other than what you can satisfy.
- Search volume shows the total number of monthly searches for a particular search query in a particular location.
- Keyword difficulty assesses how challenging it will be to get the search query to reach the top 10 of search results.
- Search Intent explains the purpose of the user’s search, which can help you with providing relevant content and meeting their expectations.
Identify your target keywords
Keywords that have the potential to drive leads, sales, and conversions are your best keywords. Review your keyword list and identify a target keyword for each cluster to focus your SEO efforts on it.
Content Audit & Creation
Ensure your current site’s content is up to date. Check to see if your content is accurate and relevant; or if it needs to be updated. Search engines notice changes in the indexed pages. If your content stays up-to-date, this is a sign that your site is alive and well. Focus on updating your top-performing pages and deleting and/or redirecting really outdated posts—if there are any. Pages that used to rank high but have fallen off might also be worth tending to. They may regain their positions after you update them.
Ensure your current site’s content is unique
Content works when it’s original, unique, optimized, and credible. If you use stolen or poorly written content on Google will give you a negative and poor content score, which will harm your rankings. Optimize poor-performing pages to target one or two keywords. Make sure you update the post with the current date. and track your rank going up.
Google likes to see newly added content for underperforming pages or morphing the existing content to make it more E-A-T. Any pages ranking on the 2nd page of Google’s SERP is referred to as “low hanging fruit” and only need a little additional effort to get into the top 10 on on the first page.
Check for duplicate content issues
Duplicate content appearing on multiple pages on your website confuses Google. They won’t know which URL to list higher. Your site may have soft 404 errors, which you can check in the Google Search Console’s Indexing report. You can either delete or repurpose any duplicate content.
OnPage SEO
Check and optimize internal linking, meta titles, headers and hypertext. Make sure the links on the page bring value to a user, work properly, and that their anchors are relevant and descriptive for pages they link to. Double-check your page content for 404 links. If there are some links that are then redirected, it is recommended to update them with the direct ones.
Optimize page content for search intent and keywords
Search intent optimization is all about meeting the needs of your target audience with your page content and functionality.
Make your URL SEO-friendly
You can include the target keyword in the URL. Another procedure we recommend is to make the URL short, descriptive, and evergreen (e.g., without years, numbers or variables). This is to avoid having to change it later. Structure URLs (your domain.com/folder/subfolder/page/) so that visitors can easily understand their location on your site.
Optimize titles and meta descriptions
The meta title tags and descriptions let search engine bots determine what your page is about and Google’s Algorithm helps them understand relevancy to the user’s search. Each page should have a unique title and meta description. It is recommended to include a focus keyword in the title as far left as possible. The meta description does not help you rank but can affect the clickability of your snippet and intrigue the user into clicking through. The recommended character limits are up to 55-60 for titles and up to 155-160 for descriptions.
Check and optimize your headings
<H> tags help search engines understand your content and which user queries the blog post may be able to answer. While optimizing your headings, maintain heading hierarchy and don’t skip levels. Use heading tags only where it makes sense to, and avoid exceptionally long headings. H1s should include a focus keyword.
Ensure images have alt text
The alt attribute provides more detailed image descriptions to people using screen readers and to search engines, helping them index images properly and rank them in image search results. It is recommended to use unique alt and title attributes that are optimized for target keywords with a tag.
Add SCHEMA markup
Schema markup helps you stand out on the SERP and improve your click-through rate. It does this by turning regular snippets into rich snippets. Optimize your content for E-E-A-T. E-A-T is a framework used by Google to evaluate content quality, especially on YMYL sites. To achieve high E-A-T:
- Create unique and quality content tailored to your target audience.
- Maintain author visibility by creating separate bio pages for authors.
- Obtain mentions on authoritative websites.
- Give your own personal advice or describe products/services in your niche.
- Work on trust factors throughout the site.
- E-E-A-T is an acronym created by Google which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is not a ranking factor but rather a component of Google’s Search Quality Evaluator Guidelines (SQEG).
Explore all the anchor texts of backlinks and see which pages have the greatest share of backlinks and referring domains.
Analyze your competitors’ link profiles
Examining the link profile of your competitors will help you understand and find hints on how to outperform competitors.
Google Business Profiles (GBP) will help enhance your presence on the web.
In your GBP, you should provide as accurate information as possible about your business locations. To make it easy for users to contact you, ensure that you specified the right address, website URL, and phone number. Make sure your NAP is consistent. Google values consistency and sees it as a sign of trustworthiness. Your business’s name, address, and phone number (NAP) must be the same across all your listings.
SCHEMA Markup Code Gives Google Additional Information About Your Business
SCHEMA markup code is a data markup language that you can add to your website and will give Google additional information about your local business. This enhances the visibility of your business in local search results. You can optimize your local business’s website by applying properly formatted and relevant structured data. Select the relevant schema.org/LocalBusiness schema.org category.
Goggle’s Schema Markup Tool Tests Structured Data
Implement this data on your website and check again for any errors.
Respond To Online Reviews
Google would like to see a response after every review and want to see customer sellers communicate. Learning what people are saying about your business and replying to them will help you improve your services and your business.
