7 SEO Books By The Search Engine Marketing Pros

All SEO Guides are in the exact format as received.


Content producer credit intact and unchanged.

What-is-SEO-and-How-it-Works-for-Small-Businesses-Copy-Copy-Copy

SEMrush-Toolkit-for-PPC-Copy-Copy-Copy

Optimizing-Your-WordPress-Site-Copy-Copy-Copy

SEO-Fitness-Workbook-Copy-Copy-Copy

Moz-Local-Search-Ranking-Factors-Study-2018-Local-SEO-_-Moz-Copy

ultimate-guide-content-marketers-semrush

semrushlocal-seo

Connecticut AdWords Manager

Fast SEO Techniques Used For New Clients To Catch Low-Hanging SEO

SEO Tips For “Easy Wins” To Quickly Improve Google Rank

Google Ads & Analytics Certified Consultant Connecticut

  • Perform a technical SEO audit. Fix warnings and errors that may be leaking SEO-leaking.
  • Research & analyze competitor keywords. Place keywords throughout your content and bold, italicize and as anchor text.
  • Add keywords to META titles and descriptions, HTML headers, URLs, internal links, and content. Update content to have at least 1,000 characters. Satisfy the user’s query fully, increase user dwell time.
  • Add internal links, external links, short URLs with keywords made up of LSI, Synonyms, long-tail keywords, and geo-targeted keywords. Keep adding new content to already created pages and posts. Google loves long fresh and updated content.
  • Investigate Google Analytics and Google Search Console’s keyword, page, user location, impressions, clicks, and average position on Google to create content based upon keywords that can be moved onto the first page or better.
  • Run website speed reports using GTMetrix or Pingdom. If out Google Page Speed Score is low GTMetrix will explain the fixes you need to score higher and deliver your pages faster. You should install a caching system such as WP-Rocket to serve cached copies of your pages to visitors. WP-Rocket also includes minification of HTML, JavaScript, and CSS.
  • Target current pages and keywords that rank at positions 8-15 in Google. If the average monthly search volume and cost per click make those keywords valuable, update and add to your content. Create internal anchor text links to the page and they’ll be to rank higher.
  • Content should be written at for a moderate 6th-8th-grade reading level with screenshots, graphics, videos, and photos. 1000-1800 words.
  • Use an XML sitemap and submit to Google.
  • Add Google-recommended SCHEMA & JSON-LD mark-up code used to better classify your content and enable Google to understand and rank your content better.
  • Create incoming links using various methods including adding a client’s site to local citation directories to assist local SEO. Optimizing the client’s Google My Business page is also a necessity. 
  • For SEO & Certified Google Ads Consulting I charge $50/hour With An Initial 20-Hour Retainer. I do not use “agency style” long-term or locked-in contracts. You may pause the project and restart at any time.

Contact Bob at 860.659.7135 or email bob@connecticutseoexperts.com.

SEO Consulting

SEO Hacks | Search Engine Optimization In Connecticut

SEO HACKS For 2019

Local SEO Best Practices

Local SEO is HOT!! 46% of Google’s searches are locally influenced keywords. In 2019 local SEO continues to be a popular and low-cost way to rank high in Google because of the search giant’s “Top 3 Map Pack.”

Before I forget. 

Google Ads Certified in Fundamentals, Search, Mobile, Video, Display,
and Shopping. Google Analytics Certified. Google My Business Certified.

14 years of digital marketing, SEO, PPC, and WordPress experience.
Expert knowledge of on-site SEO, off-site SEO, technical SEO, local
SEO, technical site audits, META data, SCHEMA markup, keyword
research, competitor research, Analytics, Search Console, content
creation, social media, and WordPress speed optimization.

Use SEM pro tools such as SEMrush, Moz, Google Analytics, Google
Search Console, Ahrefs, Majestic, Screaming Frog Spider, Google
Keyword Planner, Whitespark, BrightEdge, Buzzsumo, Yoast, SpyFu,
KWFinder, and PPC tools

I charge $50/hour and work on 20-hour retainers. I do not like or use
agency long-term, locked-in contracts charging outrageous prices with
no way out. After the initial 20 hours you may pause the SEO strategy
and start it up again any you wish.

SEO is a long-term investment. It could take Google 2-3 months to
reflect SEO improvements. Local SEO I find to see results a little
quicker. I follow Google’s webmaster guidelines. Black-hat techniques
to fool Google may work for the short-term but you are endangered any
time Google rolls out a major algorithm change.

The “Top 3 Map Pack” is a digital marketing B-12 shot in the arm for small businesses. There is still a large percentage of businesses who have yet use Google My Business, local SEO, Google Maps, geo-targeted keywords, customer reviews, and citation directory links to rank higher in Google than the organic listing.

Learn the benefits, techniques, and optimizations of technical and local SEO services and how to rank higher in the below infographics.

I’m a Local SEO expert with the knowledge, insights, and real-world experience to rank businesses in the Map Pack. If interested in any of my services please contact me. No long-term, locked-in agency contract. Pay as go. I require a ten-hour retainer and after that, it is your choice to continue.

Search Engine Optimization Hacks & Best SEO Tips

local seo specialist

Cheap SEO Local Services

Small Business SEO Services & Google AdWords PPC Consulting

Why hire an SEO freelancer?

#1 I run an extensive SEO audit to fix as many critical SEO as possible.

My SEO team performs keyword research of long-tail, LSI, related, synonyms, and competitor keywords (and local if needed).

I research competitor keywords using SEMrush, MOZ, and a variety of other keyword and SEO Tool-sets.

I provide CPC from AdWords and average monthly search volume from Google organic. Plus a competitiveness rating to develop a marketing strategy.

Using those reports I generate a list of high volume, lower CPC, and average competitiveness of 60-75 keywords to start ranking for and go after the bigger keywords over the second and third month. If there is a local aspect to the business local SEO is faster.

After a week and I half, I perform on-site SEO add or optimizing META Titles, Descriptions, Headers, internal linking, site speed. If WordPress is used I use Yoast SEO and maybe 8-10 plugins to cache the site, make it faster, minify js, CSS and HTML, I can typically boost WordPress site speed by 30 or so Google PageSpeed rank.
Sample SEO Speed Update

My SEO team takes the keywords used to SEO and use a Google ranking tool that will check the ranking of the keyword, landing web pages and report position. It may take 30-60 days or more to see big keyword jumps but it depends on the status of the site right now. Some keyword pop right away. I will send the ranking report weekly and also show progress on the site audit and speed score.

So for SEO services for the 1st month, it works out usually 10 hours first week. 10-15 hours second week. They can usually do 15 hours for the third and fourth week. That works out to 60-70 1st month.

The second month is usually 20 hours total. 5/hours a week. That is usually spent that time running Analytics and Google Search Console reports. Find which keywords work and find and test new keywords. I use related keywords such as digital marketing, SEO campaign, technical SEO, SEO strategy, and successful SEO.

Further on-site SEO implementing more best practices. Perform keyword research tools on the site for additional suggested keywords. Ideally, each page should target one keyword per page to optimize for. The site should use short URLs with main keywords. main keywords and related keywords are used in the correct proportion so it does not look like keyword stuffing. Bolding, italics, and adding to links is good practice. Use as categories and tags. Optimize the category pages for more SEO potential.

Examine and use reports from Analytics, Search Console and SEMrush to provide data to show improvements. I link build by creating local directory citation links to help local SEO.

Your site should have a blog with unique content in your blog posts. Google prefers posts or pages to have 900 words minimum, be authoritative, links to back up content communicates. This will get you better search engine rankings and get you better quality links.

Images with main keywords and related keyword added to alt-text. It should answer the users search and also ideally answer questions the search has not realized to search for yet but the page answers his queries without a Google search. this increase will site and depth of pages visited and low bounce rate. The site must be optimized for mobile as Google has a mobile-first index now because mobile searches are around 65%. The site must be fast due to Google’s Speed Update which penalizes slow sites. Users expect a mobile page to load in under 3 seconds.

My Google AdWords services depend on if you have an account set up already. If not, that takes time. If you have one I run reports in AdWords, SEMrush, SpyFu, and others to optimize account, add keywords research from SEO and other sources, A/B test ads, focus on improving the number of conversions, conversion rate, cost per conversion, and quality scores of keywords, ads, and landing pages. Ensure account uses AdWords best practices including extensions such as site-links, call-out links, phone links if desired, location, demographic bid modifiers, keyword match types are all in order. If the client has an account it would take ten hours first wee-week and a half to optimize and then 2-3 hours a week to manage, improve, optimize, perform competitor research and generate monthly metrics report. so after that, it is usually 10-15 hours to manage, generate reports and make further optimizations going forward,

I need website login, AdWords account invited to bobsteinppc@gmail.com and also invite that address to Analytics, Search Console, and Google My Business accounts.

I do the content marketing to social media. Either way, the client should regularly post to social profiles using enticing titles, hashtags, and images.

I am flexible and will work within your budget. Beginning SEO services can take 2-3 months to rank significantly on Google. Usually, do see some good jumps after 30 days.
Affordable SEO Services & AdWords Consulting $60/Hour.

10-Hour Minimum Retainer. Cancel Any Time.

Contact Bob at 860.659.7135 or bob@connecticutseoexperts.com.
Why hire an SEO freelancer?

Typically when beginning an optimization SEO Services and Google AdWords for clients there are more hours used upfront so ten hours is used in a week or week and a half.

I run an extensive SEO audit to fix as many critical SEO as possible.

My SEO team performs keyword research of long-tail, LSI, related, synonyms, and competitor keywords (and local if needed).

I research competitor keywords using SEMrush, MOZ, and a variety of other keyword and SEO Tool-sets.

I provide CPC from AdWords and average monthly search volume from Google organic. Plus a competitiveness rating to develop a marketing strategy.

Using those reports I generate a list of high volume, lower CPC, and average competitiveness of 60-75 keywords to start ranking for and go after the bigger keywords over the second and third month. If there is a local aspect to the business local SEO is faster.

After a week and I half, I perform on-site SEO add or optimizing META Titles, Descriptions, Headers, internal linking, site speed. If WordPress is used I use Yoast SEO and maybe 8-10 plugins to cache the site, make it faster, minify js, CSS and HTML, I can typically boost WordPress site speed by 30 or so Google PageSpeed rank.

My SEO team takes the keywords used to SEO and use a Google ranking tool that will check the ranking of keyword, landing web pages and report position. It may take 30-60 days or more to see big keyword jumps but it depends on the status of the site right now. Some keyword pop right away. I will send the ranking report weekly and also show progress on the site audit and speed score.

So for SEO services for the 1st month, it works out usually 10 hours first week. 10-15 hours second week. They can usually do 15 hours for the third and fourth week. That works out to 60-70 1st month.

The second month is usually 20 hours total. 5/hours a week. That is usually spent that time running Analytics and Google Search Console reports. Find which keywords work and find and test new keywords. I use relate keywords such as digital marketing, SEO campaign, technical seo, SEO strategy , and successful SEO.

Further on-site SEO implementing more best practices. Perform keyword research tools on the site for additional suggested keywords. Ideally, each page should target one keyword per page to optimize for. The site should use short URLs with main keywords. main keywords and related keywords are used in the correct proportion so it does not look like keyword stuffing. Bolding, italics, and adding to links is good practice. Use as categories and tags. Optimize the category pages for more SEO potential. So 2nd month could be 20-25 more depending if you have a time goal.

The 3rd month I can do 10-20 hours. I usually see bigger gains starting the 3rd month. I send ranking reports to track overall SEO. Examine and use reports from Analytics, Search Console and SEMrush to provide data to show improvements usually weekly. I link building off-site using vendors approved by Google to create local directory citation links from the larger free sites to push SEO. I can request a service to manually generate 50-70 links in a natural way. Budget $100-$150 for that service.
This is what works for SEO on Google for 2019.

Your site should have a blog with unique content in your blog posts. Google prefers posts or pages to have 2000 words, be authoritative, reference facts to back up what their content communicates via out links to authoritative sites. This will get you better search engine rankings and get you better quality links.

You should have images with main keywords and related keyword added to alt-text. It should answer the users search and also ideally answer questions the search has not realized to search for yet but the page answers his queries without a Google search. this increase will site and depth of pages visited and low bounce rate. The site must be optimized for mobile as Google has a mobile-first index now because mobile searches are around 65%. The site must be fast due to Google’s Speed Update which penalizes slow sites. Users expect a mobile page to load in under 3 seconds.

My Google AdWords services depend on if you have an account set up already. If not, that takes time. If you have one I run reports in AdWords, SEMrush, SpyFu, and others to optimize account, add keywords research from SEO and other sources, A/B test ads, focus on improving the number of conversions, conversion rate, cost per conversion, and quality scores of keywords, ads, and landing pages. Ensure account uses AdWords best practices including extensions such as site-links, call-out links, phone links if desired, location, demographic bid modifiers, keyword match types are all in order. If the client has an account it would take ten hours first wee-week and a half to optimize and then 2-3 hours a week to manage, improve, optimize, perform competitor research and generate monthly metrics report. so after that, it is usually 10-15 hours to manage, generate reports and make further optimizations going forward,

I need website login, AdWords account invited to bobsteinppc@gmail.com and also invite that address to Analytics, Search Console, and Google My Business accounts.

I do the content marketing to social media. Either way, the client should regularly post to social profiles using enticing titles, hashtags, and images.

I am flexible and will work within your budget. Beginning SEO services can take 2-3 months to rank significantly on Google. Usually, do see some good jumps after 30 days.

$50/hour. 10-Hour Minimum Retainer. Cancel Any Time.

Contact Bob at 860.659.7135 or bob@connecticutseoexperts.com.