SEO Specialist – Experienced – Increase Positions In Google

May 14, 2024January 18, 2024 by Robert Stein

Local SEO Specialist/Google Ads Expert Optimizer

Digital Marketing Specialist

SEO Tips

On-Page SEO:

Title Tag: Consider using the exact keyword in this tag will improve relevance.
Meta Description: Include keywords and call to actions. Not a factor in Google’s SEO computations for ranking in the SERPS, however, it is what Google will typically show under your link in Google.
H1 and H2 Tags: Your H1 and H2 tags include the exact keywords you want to rank for on Google, but naturally and only use the keyword once. The closer to the left of the title tag, if possible.
Content: Your body content should naturally incorporate the keyword a few times.

Technical SEO:

Page Speed: Your website should be speed tested daily.
Sitemap: Sitemap must be correctly configured and submitted to Google.
Robots.txt: Your robots.txt file is properly configured, allowing search engines to crawl your site.

Monitoring and Analytics:

Google Analytics: Continue to track your site’s performance and make data-driven decisions.
Regular Audits: Periodically conduct technical SEO audits to identify and fix issues.

Local SEO Specialist Services

Keyword and competitor research to mine for the most profitable keywords.
Perform technical SEO audit. Determine if any errors found are hurting SEO.
Optimize on site for the keywords you target using SEO, META titles, HTML Headers with main keyword and related LSI-keywords.
Optimize for local SEO

My consulting services are $60 per hour, with an initial retainer of 10 hours. No long-term agency-style contracts. You may cancel at any time.

Bob Stein
Glastonbury, CT 06033
Bobstein@gmail.com
860.659.7135

SEO Will Improve Your Visibility On Google

May 11, 2024January 6, 2024 by Robert Stein

Improve Your Keyword Rankings On Google

Understand These Key Metrics

Metric	Description	Recommended Range or Value
Site Response	Good	N/A
Load Speed	Excellent	N/A
Site Authority	XX	N/A
Page Authority	XX	N/A
Title	“xx”	50-65 characters
Meta Description		N/A
H1	Use Keywords, 1 per page	N/A
H2s	Various	N/A
H3s	Various	N/A
Body	Your written content	Greater than 1000 words

Content

Improvement Area	Recommendation
Content Length	Add more in-depth content to improve the site’s authority
Keyword Optimization	Incorporate target keywords naturally into the content
Internal Linking	Use internal links to guide users to relevant content on your site
External Linking	Link to authoritative external sources to improve credibility

On-Page SEO

Improvement Area	Recommendation
Meta Description	Optimize the meta description to include target and related keywords. 115-120 characters with CTAs
Header Tags	Use H1, H2, and H3 tags effectively for structure and to show Google related keyword phrases
URL Structure use	Use clean, descriptive URLs with keywords.
Page Speed
CTAs	Clear Call-To-Actions to guide user behavior

Monitoring Your Website

Improvements	Recommendation
Analytics	Review Google Analytics & Google Search Console data to adapt your SEO
Bounce Rate	Monitor and A/B test pages to reduce the bounce rates
User Engagement	Improve all user engagement metrics, such as session duration

Rank In Google’s Top 3 Local Map Pack

May 14, 2024January 2, 2024 by Robert Stein

SEO Expert’s Guide to Organic Traffic

Improve Your Site’s Rank in Google’s SERPs

With years of experience using Google Ads and SEO, I’ve developed a profound appreciation for the unique way infographics communicate complex information. Unlike traditional methods of reading, watching, or listening, infographics cater to visual learners like me, providing an interesting blend of facts and truths paired with engaging visuals. This approach has significantly bolstered my expertise in digital marketing.

I first discovered the power of SEO infographics on Pinterest, a rich resource that offers infographics on a vast array of topics and in many languages. For those eager to expand their knowledge in almost any field, I recommend a quick search on Pinterest (or ChatGPT). Create a board, start pinning your favorite infographics, and watch your understanding deepen.

This method proves invaluable for both novices and seasoned SEO professionals aiming to enhance their strategic insights into Google’s dynamic search environment.

Reasons a Website Doesn’t Get Traffic

SEO National

Effective SEO Secrets

Signs of a Good SEO Company

How SEO Helps Businesses

10 Effective Ways to Boost Organic Traffic

10 Tips for On-page SEO Management

Get in touch with me regarding your SEO requirements.Local SEO improve seo

Local SEO Specialist and Google Ads PPC Manager

May 12, 2024November 21, 2023 by Robert Stein

Google Ads Management & Local SEO Consultant in Connecticut

Robert Stein – Google Ads & SEO Freelance Consultant

bobstein@gmail.com

(860) 659-7135

Robert Stein is a Google Ads, and local SEO consultant based in Connecticut. I provide keyword and competitor research, technical SEO audits, on-page SEO optimization, local SEO, analytics, Search Console, and website speed testing.

I provide campaign management and optimizations. My rate is $60 per hour, with a minimum of ten hours retainer. No long-term agency-style contracts, and you may cancel at any time.

SEO Specialist Consulting Services

Analyze keywords and competitors using professional tools for keyword and competitor research.
Identify primary and long-tail keywords to concentrate SEO efforts on.
Technical SEO Audit: Conduct an audit to address problems that could lower the ranking of your website in search results.
On-page SEO: Enhance internal links, meta descriptions, and header tags by using the target keyword list.
With Google Business Profile, Google Maps, and citations, you can improve your local online visibility.

Google Ads Consultant

Management & optimization of Google Ads campaigns, ads, keywords, & extensions.
Keyword & competitor research: As with SEO, analysis of keywords & competitors.
Keyword List: Produce a list of primary and long-tail keywords to rank.
Create new campaigns, ads, keywords, reports, etc.

Digital Marketing

SEO: Expertise in all aspects of SEO, including on-site, technical, META and local
Local SEO: I have much experience with local search & Google’s “Top 3 Map Pack”
Keyword and Competitor Analysis: 20 years of experience
Google Analytics: 20 years of experience
Google Search Console: 13 years of experience

Consulting Rates

I charge $60 an hour for my consulting services, with an initial minimum of ten hours. There are no long-term contracts, and you may cancel at any time. Contact Robert at 860.659.7135 or email bobstein@gmail.com.

Robert Stein, Google Ads and Local SEO Consultant. Experienced.

bobstein@gmail.com, (860) 659-7135

Glastonbury, CT 06033